Despite the internet’s impact, dealers are still crucial part of vehicle purchase

J.D. Power

 

In a recent article regarding the J.D. Power U.S. Satisfaction Index Study, it was shown that when it comes to the car buying experience, the personal touches still matter. In fact, according to Joseph Dobrian, business journalist and contributor to J.D. Power, of the more than 28,000 people surveyed, many emphasized a need to feel special by the dealership.