On today’s CBT Newscast for Thursday, November 16th, 2017:
Making your dealership a place for people to hangout
Community engagement is vital to dealerships for several reasons. One of those reasons is retention. Creating an experience where customers not only want to come back for service or purchase more vehicles, but where they want to come back for events as well is important. For Matt Calavan, Managing Partner with Beaver Toyota, he and his sister Linda, Co-Owner of Beaver Toyota, not only wanted to build just another dealership, but a space for people to hang out and enjoy. Watch Now
Ford CEO: Ford’s ‘business is computing,’ not just making cars
At the Michigan CEO Summit a few weeks ago, the Detroit Free Press says Ford Motor CEO Jim Hackett told the crowd that Ford is an evolving data company rather than just a mobility or transportation company. After emphasizing the challenge of using artificial intelligence to make roads safer, the paper says he told the crowd, “Ford’s Future is not about giving up the car. I’m here to tell you that. I’ve told the company that. But there are no dumb cars in the future.” Watch Now
Caddys of Conquest: BOOK by Cadillac subscription service expands to Dallas and L.A.
BOOK by Cadillac, a mobile-app-based subscription service that lets members swap GM luxury cars for a monthly fee, has recently expanded. Launched in New York in February, BOOK by Cadillac is now in Dallas and Los Angeles. Since its launch, Melody Lee, Global Director for BOOK by Cadillac, told Car and Driver that more than 7,000 people have been put on a waiting list. Read More