Today on CBTNews.com – Wednesday, May 30th, 2018:
Get Creative On Social Media to Attract Buyers
Every dealership puts their own spin on how they target their next buyer through the dealerships social media accounts. Some dealerships even allow their employees creative freedom, within company policy, when developing social marketing and advertisement post. Our guest today is someone who has taken their personal flare and used it via social media to help attract his next customer. Watch Now
Should Your Dealership’s Service Department Go Mobile?
We have all heard tale of days long ago when doctors used to make house calls. This was a common practice 50 years ago. In fact, folks used to get local milk and eggs delivered to their door, along with other many other products and services that were performed with a personal touch and a smile. Today, there seems to be a resurgence of this concierge-style service. Pet groomers, auto detailing services, and even some doctors have started to offer mobile services with a personal touch. It seems we have come full circle. Read More
Are Prices At the Pump Influencing The Industry?
What gives automobile dealership owners chills at night? Stiff competition. A threat from Mother Nature. Rising gas prices. Gas prices, indeed, are on the rise, climbing from a relatively comfortable national average of $1.65 per gallon in the early 2016 to a market-altering $2.84 per gallon as of this week, enough for one automotive industry expert in the New York area to post a red-flag in a recent online column. Read More