Jody DeVere – Leading a Movement in Automotive | Having the #TimesUp Conversation in the Auto Industry | How to Leverage Organic and Paid Content on Social Media

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Today on CBTNews.com – Tuesday, May 29th, 2018:

Jody DeVere – Leading a Movement in Automotive
Improving the shopping experience is on everyone’s action items list. As there are many different ways you can choose to enhance that experience, CBT News brought in Jody DeVere, Chief Executive Officer at AskPatty.com, to help you navigate how to expand your connections and approach to females in automotive whether they be shoppers, employees, and vendors while on your efforts for better practices in your dealership. Watch Now

Time For “The Talk”: Having the #TimesUp Conversation in the Auto Industry
The explosion of rhetoric that followed of very public sexual harassment allegations and the outcry of women and men have created a new climate around sexual harassment claims. Many nervous employees are asking, “What is this all about and what does this mean to me and my workplace?”. Women are definitely having these conversations about how this is affecting them, just take a look at social media feeds using Hashtags #TimesUp and #MeToo and be sure to read all the quotes and comments on the Automotive News Project XX study. Read More

How to Leverage Organic and Paid Content on Social Media
Facebook bought Instagram in 2012, and since then, Instagram’s public profile has increased, and Instagram has benefitted from a cross-platform sharing functionality on Facebook. The two platforms have something in common with automotive: combining both organic and paid media is essential for dealerships to build their brands and attract customers. Read More

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