Customer Experience Must-Haves in the Car Buying Process | What Social Media Platform is Right for Your Dealership? | Pros and Cons of Video Testimonials

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Today on CBTNews.com – Tuesday, May 29th, 2018:

Customer Experience Must-Haves in the Car Buying Process
Jim Fitzpatrick of CBT News sits down with Chris Snellgrove, President of Digital Media Nation, to talk about what businesses and dealerships can do to provide their customers with better car buying experience. Watch Now

Five Ways to Figure Out What Social Media Platform is Right for Your Dealership
When selecting a social media strategy, one of the first significant decisions to make is which platforms you will invest time in. Many make the mistake of thinking they should be on all social media platforms. Focusing on too many without a solid plan for tackling each one will not only yield unfavorable results, but it will be too much of a time commitment for staff to do their best to produce results. When just starting out, selecting two or three social media platforms is the best bet, but which ones should you choose? Read More

Pros and Cons of Video Testimonials
Customer reviews are more important than ever in this age of digital marketing. Most of your clients will have researched your dealership before stepping through the doors. Of those potential buyers, the majority will have relied heavily upon reviews to decide whether or not they want visit your dealership to find their next car. Clearly, having reviews on your company website makes a significant difference. Read More

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