Replacing Generic Emails With Features That Promote Engagement | Trump Administration Planning to Ease Fuel Efficiency Standards | Kelley Blue Book Adds Car Donation Feature

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Today on CBT – Thursday, May 17th, 2018:

Video Email Boosts Engagement and Personalizes Transactions
Technology is coming up with new ways to interact every day. One feature that could be considered a communication dinosaur these days are emails. It does not matter who you send an email to, be it professional or an invite reminder to the cul-de-sac barbecue, it’s safe to say that they tend to be organic and more so, generic. Jason Price, President of Covideo, and team want to shake up the boring way of emails and has a way to make sure the next one you send is sure to capture a bit more attention. Watch Now

The Correlation Between Fuel Prices and Auto Sales
Fuel prices are the driving force in the automotive market, seemingly more than any other factor. A comparison of historical fuel prices over the past fifteen years overlays with vehicle sales nearly in exact proportions. Pure and simple, when gas prices are high, small vehicle sales are proportionally higher. And when prices at the pump drop, large vehicles skyrocket in popularity. Read More

Are You Properly Rewarding Your Staff?
It is important in the automotive industry that an employee’s work performance and progress is monitored closely to ensure that they fully  understands the scope of their daily job requirements. With the increasing pressure of the automotive industry, it is imperative that employees are aware of how to conduct day-to-day business in an efficient and timely manner. Excellent customer service skills are very important due to the highly competitiveness of the automotive industry. If a customer feels they are not treated with courtesy and respect, they will take their business to another automotive dealership without any hesitation. Read More

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