Facebook’s Head of Retail Automotive, Bob Lanham Discusses Social Marketing Trends and Big Industry Changes in a Post COVID-19 World

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Today on CBTNews.com – Wednesday, May 6th, 2020:

Facebook’s Head of Retail Automotive, Bob Lanham Discusses Social Marketing Trends and Big Industry Changes in a Post COVID-19 World
On today’s show, we speak to Head of Retail Automotive at Facebook, Bob Lanham, about current trends in social marketing and how the industry could be affected long-term due to the Coronavirus.

Bob LanhamWhy You Need a Long Term Value Metric for Fixed Operations
For any business, success can be measured by the increase in their profit and loss or revenue, or by their customer base continuing to grow. To help retain customers between purchases, many industries have created a structure or system to reward long term customers. Every business is capable of creating and measuring this Long Term Value (LTV) to help reward and retain their best customers, yet for many automotive dealerships there does not seem to be a focus on this metric. Read More

Bob LanhamExpectations for Standardized Dealership Safety After COVID-19
While the global coronavirus pandemic has shuttered many businesses for the past couple of months, there are also changes being made to the way active companies are actually doing business, too. Many car dealerships and showrooms were ordered to close at the outbreak of the pandemic, but in mid-April, federal guidelines were adjusted and deemed auto sales essential, therefore reopening dealerships across the U.S. Read More


Did you enjoy this interview? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com.

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