Today on CBTNews.com – Friday, July 27th, 2018:
A Recap of the Auto Industry from Q2 – Jeremy Acevedo, Industry Analysis Edmunds.com
Leadership at FCA has shifted. What do these mean for the car brand and automotive industry? To answer those questions and talk to us about other industry topics that include car subscriptions and interest rates is Jeremy Acevedo, Manager of Industry Analysis Edmunds.com. Watch Now
Dealers: Don’t Fear Social Selling; Embrace It!
At this very instant, there are vehicle salespeople on Facebook enjoying 25 or more sales a month just by talking about their accomplishments and taking pictures of their lunch. Marketing themselves via Facebook has made a huge difference in their results and all they’ve had to do is allow a huge intrusion into their lives, give up much of their privacy, and be ready to tell anyone and everyone that they love selling cars. Read More
Six Must-Have Tools on Your Dealership Website
No longer are dealership websites just for displaying contact information and vehicle descriptions. Today, customers are looking for a more responsive and immersive experience when it comes to engaging with a dealership website. 83 percent of auto customers prefer at least one online function on a dealership’s site. In a world where time is precious, customers are looking for convenience in the car buying process. This idea can start with your online presence. Read More