Perfecting the Art of Personal Branding in Sales | GM Cuts Profit Forecasts Due to Steel and Aluminum Tariffs | Ford Launches Self-Driving Business

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Today on CBTNews.com – Thursday, July 26th, 2018:

newscastPerfecting the Art of Personal Branding in Sales – Tony Zelaya, DARCARS
Tony Zelaya has spent years perfecting the art of personal branding. The Former business owner turned ‘V Dub Guy’ is now sharing his insights and successes with our network’s audience in our recent interview. Watch Now

newscastLooking to Recruit More Women in F&I? Good Idea…
Sales skills are, of course, the most important factor in the success of any F&I professional but this short list simply serves to highlight the innate intangibles that a female F&I manager can bring to the department. After all, surveys are revealing that today’s ‘millennial’ buyer wants a more personal experience when buying a car and having F&I staff that can be attune to that will help drive profits and increase CSI. Car dealers still have a long way to go when closing the gender gap in F&I, but the trend is rising and as dealerships become more agile in how they staff and respond to the changing buyer personas, women in F&I should continue to increase. Read More

newscastFour Ways to Keep in Contact with Customers Between Purchases
You have a customer, and they bought a car. Now what? After the transaction ends, how do you ensure that client comes back for repeat business? Here are four creative strategies for connecting with customers between purchases. Read More

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