Bill Ford: $11 billion investment will make profit per vehicle “remarkable” | How to avoid the steps to the sale that customers dislike | Going from a product-led approach to a customer-led approach

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On today’s CBT Newscast for Wednesday, January 17th, 2018:

Steve Stauning: How to avoid the steps to the sale that customers dislike
As a dealership, you have salespeople who know a lot about the customer’s buying process and how to initiate it. Steve Stauning, author, contributor to CBT Magazine, and founder of SteveStauning.com, says knowing the problem isn’t the issue. It’s causing the problem in the first place that’s not getting the job done. Watch Now

Bill Ford: $11 billion investment will make profit per vehicle “remarkable”
Ford says it will shell out $11 billion to help bring 40 electrified vehicles to market by 2022. In a recent interview with Bloomberg, Ford Chairman Bill Ford was asked how an ambitious move like this can help sales down the line. Watch Now

Transforming from a product-led approach to a customer-led approach
With all of the discussion around how technology will change the way your dealership sells cars and what type of cars, you’re just interested in transforming your dealership from a product-led approach to a customer-led approach. Following Volkswagen’s lead might help. When you’re a top automaker like Volkswagen, you look for every advantage to help dealers figure out how to improve the customer experience. That means Jason Bradshaw, Volkswagen Australia’s first Director of Customer Experience, does things like getting as many perspectives as possible when it comes to data. Read More

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