6 Steps to Reaching Your Goals in 2018 | The future of explaining new technology to customers | How buyers with low credit scores impacts new-car sales

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On today’s CBT Newscast for Friday, January 12th, 2018:

6 Steps to Reaching Your Goals in 2018
Following through with dealer processes is obviously important to the customer buying experience. Following through with your staff’s goals is just as important. Without following through of each step to the goal or managing a specific list of goals, certain ones might not be reached. We spoke to Rob Shallenberger, CEO of Becoming Your Best, about following through to reach your goals in 2018. Watch Now

The future of explaining new technology to customers
As if your salespeople don’t already have a tough enough time explaining how all the technology works in the vehicles in your lot now, just wait until they have to possibly explain a brain-to-vehicle system that lets a car interpret signals from a driver’s brain. Nissan has developed the technology and while attending the CES in Vegas, former CEO of Nissan and current Chairman of the Board Carlos Ghosn tried to explain why it will be used. Watch Now

How buyers with low credit scores impacts new-car sales
According to USA Today, loan interest rates are on the rise for car buyers with poor credit. So what exactly does that mean for your store? For would-be buyers with stellar credit, the impact hasn’t bee substantial. Those with subprime credit scores of around 600 or below are now settling for cars that already have some miles on them, says Jonathan Smoke, Chief Economist for Cox Automotive. Read More

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