Today on CBTNews.com – Wednesday, January 9th, 2019:
Rhett Ricart, NADA Vice Chairman-Elect on the Future of the Car Business, Tariffs, and the 2019 NADA Show
As we gear up for the annual NADA show in San Francisco at the end of this month, we’re pleased to welcome Rhett Ricart, Vice Chairman-Elect. Rhett is also President and CEO of Ricart Automotive and today, he speaks with Jim Fitzpatrick about his career in the auto industry and what we can expect from the upcoming NADA show. Watch Now
3 Tips for a Smoother Subprime F&I Experience
If your dealership works in the subprime space at all, you already understand the challenges that come with these deals. Tighter restrictions on payment, income verification, and a sometimes hostile or uncomfortable exchange between F&I and the borrower. How can this process be easier for both and still result in a car delivered and a decent PRU? Let’s take a look at 3 ways F&I can help make this already difficult buying scenario a little easier for everyone… Read More
Is There Still Value in Print Advertising?
We’re well into the 21st century at this point, leading many to believe it’s time to ditch traditional print advertising. In this technology-fueled era, it appears as though most consumers turn to their phones, tablets, and assorted devices to research and make purchases. Common sense, therefore, dictates that the place to invest in advertising is in the virtual spheres of email, social media, and websites. However, before jumping onto the purely digital promotional wagon, there are a few things to consider. Read More