How to successfully cater to younger employees | Will automakers push incentives on faster-selling, higher-margin vehicles? | What customers want in a dream car

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On today’s CBT Newscast for Tuesday, January 9th, 2018:

How to successfully cater to younger employees
As a generation, they have been called everything negative you can think of: lazy, entitled, selfish, shallow, narcissistic. However, another name they are called that’s a little more popular is “millennial.” Those who belong to Gen Y also work at your dealership or could possibly be hired in the future. So what’s the secret to keeping this group happy? John Fairchild, Founder of Fairchild Automotive Solutions, says it takes three basic motivators. Watch Now

Will automakers push incentives on faster-selling, higher-margin vehicles?
In the final month of last year, J.D. Power says the average incentive spending per unit reached an all-time high of $4,302. So the big question leading into this year is, would automakers likely push incentives on faster-selling, higher-margin trucks, SUVs, and cross-utility vehicles? Some people, like CFRA analyst Efraim Levy, believe higher margins could offset incentive costs better and offer more cash for research. Watch Now

Survey: what customers want in a dream car
When someone comes into your dealership today looking for what they’re calling their “dream car,” you will be well prepared to answer any questions they have, thanks to a new survey from Gold Eagle. From the more than 2,000 respondents, the number one “dream car” is the Ford Mustang, followed by a Tesla, Jeep, Corvette, and Camaro. 81% of women chose a Jeep Wrangler as their dream car, while 63% of men chose the Tesla Model S. Read More

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