CBT News Week In Review: February 14, 2020

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CBT News Week In Review for Friday, February 14th, 2020:

Brian FinkelmeyervAuto’s Brian Finkelmeyer Discusses Key Challenges and Opportunities on the Horizon for New Car Dealers
On today’s show, we’re pleased to welcome back Brian Finkelmeyer, Senior Director of Conquest for vAuto, an innovative solutions company for your dealership’s new and used vehicle operations. Watch Now

Jenn ReidHow Technology is Helping to Bridge the Gap Between Online and Showroom Shopping – Jenn Reid, Equifax
On today’s show, we’re pleased to welcome back Jenn Reid, Vice President of Automotive Marketing and Strategy Leader for Equifax. Jenn and Jim discuss new developments in the car buying process and how technology is playing a further role in bridging the gap between website and showroom. To find out more about the strides Equifax is making in the automotive industry, visit their booth #359C at this year’s upcoming NADA Show. Watch Now

Preston Auto GroupPreston Auto Group is Turning Heads with This Innovative Approach to Marketing
On today’s show, we’re pleased to welcome Dave Wilson, Chairman of Preston Automotive Group, and Tim Wilson, President of iFrog Digital Marketing. Watch Now

 

Bill WittenmyerBill Wittenmyer Discusses Elead’s Brand Refresh, New Partnerships, and The Need to Re-vamp Your CRM
On today’s show, we’re pleased to welcome back Bill Wittenmyer, Vice President of Sales, Layered Apps and Competitive Accounts for elead, a well-known CRM solutions company in the retail automotive space. In this segment, Jim and Bill discuss the ins and outs of elead’s brand refresh, what they are exhibiting at NADA 2020, and the developments surrounding their partnership with FordDirect. So be sure to stop by their booth #3014C to learn more. Watch Now

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