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Current Events and Consumer Car-Shopping Patterns | Your 2018 Marketing Plan: What to Focus On | Actions Service Advisors Take to Compound Customer Satisfaction and Profitability

 

On today’s CBT Newscast for Friday, December 29th, 2017:

Brooke Skinner RickettsBrooke Skinner Ricketts: Current Events and Consumer Car-Shopping Patterns
Joe Gumm visits with Brooke Skinner Ricketts, Chief Marketing Officer – Cars.com, to discuss the results of the Cars.com 2017 Year in Review, which is compiled by mining and analyzing the site’s real-time behavioral data to determine how consumer car-shopping patterns are affected by current events, pop culture news, and other events in 2017 in the digital automotive marketplace. Watch Now

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