Don’t Get Owned Marketing Your Pre-Owned Vehicles
What dealerships need to do differently to move more pre-owned, CPO and off-brand vehicles Dealerships love to compete on the amount of new inventory they sell. However, the best margins in auto sales are in used cars. The problem is...
Five Ways to Develop Your Staff into the Automotive Industry’s Future Leaders
Take a moment to think of the best manager or staff leader you have. Think of their work ethic, creativity, and attention to detail....
Why Your Dealership Needs to Review Its Hiring Process
When numbers start dropping, dealerships might assume that the cause is vehicle trends, fickle customers, or a general economic slump. They may not realize...
How to Incorporate Dynamic Video into Your Dealership’s Marketing Strategy – Jeff Brown, Force...
On today’s show, we welcome back Jeff Brown, Chief Revenue Officer at Force Marketing. Jeff discussed the big takeaways from Digital Dealer and how...
Three Options to Recruit Techs During the Shortage
The automotive industry’s well-documented technician shortage is a serious concern. For the 76,000 technician positions that are vacated annually, whether technicians changing industries or...
How to Take Advantage of E-Commerce Opportunities in Auto Retail
The sudden shift from traditional marketing to e-commerce can be jarring. The transfer of business from brick and mortar to the virtual world brings...
