Marketingvideo

Don’t Get Owned Marketing Your Pre-Owned Vehicles

What dealerships need to do differently to move more pre-owned, CPO and off-brand vehicles Dealerships love to compete on the amount of new inventory they sell. However, the best margins in auto sales are in used cars. The problem is...
newscastvideo

Week In Review: WardsAuto’s Steve Finlay on Today’s F&I Process | How to Recruit...

Today on CBTNews.com - Friday, November 16th, 2018: The Friend of a Friend: Uncovering the Extended Networks within Your Current Clientele - David Burkus Amazing things...
black friday

How To Market Your Dealership To Win On Black Friday?

Black Friday is typically one of the busiest shopping days of the year as it kicks off the holiday season. Around 30% of the...
customers

Customers Need to Like You!

In a Dealership Service Department, the relationship with your customer is “King.” It’s far more important for the customer to actually like you than...
team

Give Thanks for Your Team

At this time of year, we’re given a lot of opportunities to share how thankful we are for our family and friends. But an...
social media

How To Use Social Media Data For A Trend Analysis In Your Dealership?

Similar to any other industry, it’s essential for dealerships to use the data they collect to continue on improving. The automotive industry, especially, is...