Marketingvideo

Don’t Get Owned Marketing Your Pre-Owned Vehicles

What dealerships need to do differently to move more pre-owned, CPO and off-brand vehicles Dealerships love to compete on the amount of new inventory they sell. However, the best margins in auto sales are in used cars. The problem is...
test drive

Six Ways to Use the Test Drive to Secure a Sale

So much happens during the car buying experience that it is easy to forget how pivotal the test drive is to the total process....
Succession Planvideo

Does Your Succession Plan Reflect Your Long-term Vision? – Richard J. Bryan

Joining the CBT Automotive Network today is keynote speaker and author, Richard J. Bryan, who reminds us that planning for the unexpected by creating a...
Time

Making the Most of Your Time

Right next to your employees, your most valuable resource as a manager is time. However many squander this asset. This usually happens when management...
David Kainvideo

How Transaction Time Can Help Make or Break A Purchase – David Kain

What is the perfect amount of time to spend on the entire in-store car shopping process? Is there even such a universal number to...
customer

With Today’s Informed Customer, Do You Still Have Game?

Have you ever watched any of the popular televised poker tournaments like “World Series of Poker” or “Celebrity Poker Showdown”? If so, you have...

Daily Save-A-Deal Meetings

On this week's episode of On the Mark, Mark answers a question from Ron Whittaker, General Sales Manager at Joseph Airport Hyundai in Vandalia,...

Smarter Retargeting Strategies to Sell More Cars in the Digital Age

On this week's edition of Auto Marketing Now, Brian goes over the basics of retargeting and gives you some new insights on how to...

The Fear of Millennial Car Buyers

On this week's edition of the Weekly Tune-Up, Becky Nixon gives a few examples of ways you can deal with something that is becoming...

How to Build a Winning Sales Team (Part 2)

   Are you trying to be as good as everybody or as bad as everybody? Do you know the difference? Building a winning sales team...