Marketingvideo

Don’t Get Owned Marketing Your Pre-Owned Vehicles

What dealerships need to do differently to move more pre-owned, CPO and off-brand vehicles Dealerships love to compete on the amount of new inventory they sell. However, the best margins in auto sales are in used cars. The problem is...
employees

Five Ways to Develop Your Staff into the Automotive Industry’s Future Leaders

Take a moment to think of the best manager or staff leader you have. Think of their work ethic, creativity, and attention to detail....
hiring process

Why Your Dealership Needs to Review Its Hiring Process

When numbers start dropping, dealerships might assume that the cause is vehicle trends, fickle customers, or a general economic slump. They may not realize...
video

How to Incorporate Dynamic Video into Your Dealership’s Marketing Strategy – Jeff Brown, Force...

On today’s show, we welcome back Jeff Brown, Chief Revenue Officer at Force Marketing. Jeff discussed the big takeaways from Digital Dealer and how...
technicians

Three Options to Recruit Techs During the Shortage

The automotive industry’s well-documented technician shortage is a serious concern. For the 76,000 technician positions that are vacated annually, whether technicians changing industries or...
e-commerce

How to Take Advantage of E-Commerce Opportunities in Auto Retail

The sudden shift from traditional marketing to e-commerce can be jarring. The transfer of business from brick and mortar to the virtual world brings...