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Tip of the Day

CBT Automotive Network has partnered with some of the automotive industry’s top trainers to bring valuable tips and information directly to you and your auto sales staff.  Top trainers dish up pragmatic advice on selling, sales techniques, and skills that both your green peas and your seasoned sales professionals will find relevant in working with today’s consumers.

Does Salesmanship Equal Showmanship?

showmanshipvideo
 Elevate your sales pitch by improving your presentation and demonstration as well as your excitement and enthusiasm. On today's Tip of the Day, Mark Tewart talks about selling with showmanship while also being knowledgable of the product. Doing this can greatly increase the customer's...

Putting Yourself in the Customer’s Shoes

Customersvideo
Your Service department is more successful when it puts itself in the customer’s shoes. What does that mean? David explains on today's Tip of the Day on CBT News. VIDEO TRANSCRIPT: All right. It's time for our tip of the day, and it comes today from...

Campaigns Generating Conversions Sell More Cars

conversionsvideo
Today's Tip of The Day comes from Brian Pasch as he talks about how to get the most out of your website so your campaigns generate a higher rate of conversions. VIDEO TRANSCRIPT: Hi, this is Brian Pasch, and here's your CBT News tip of the...

Maximize Your Opportunity and Deliver The Promise

opportunityvideo
What’s in it for the customer? That’s an important way to look at the road to the sale. However, Cory suggests looking at it from the perspective of what’s in it for you. VIDEO TRANSCRIPT:  I'd like you to get in the frame of mind of...

Installation vs. Implementation

installationvideo
On today's Tip of the Day, Glenn Pasch explains the difference between the installation of a service you've selected for your staff and actually implementing said service for long-term use.

Addressing the Customer’s Repair Contract Concerns

contractvideo
 On today's Tip of the Day, Becky Chernek talks about creating a roadmap for yourself so that you can easily respond to customers when they have questions regarding the purchase of a service contract. VIDEO TRANSCRIPT: Welcome to the Tip of the Day on CBT. I'm...

Sending a Post-Visit Video of the Vehicle

post-visit videovideo
 Does taking a post-visit video of a vehicle and sending it to the customer who was at a dealership looking at that particular vehicle really help connect the customer with the vehicle? David says yes. Find out why on today's Tip of the Day. VIDEO...

The Prison of Bad Habits

good habitsvideo
 From the start of every morning, you're following habits whether they be good or bad. Mark Tewart explains how important it is to practice good habits on today's Tip of the Day. VIDEO TRANSCRIPT: Hi, I'm Mark Tewart and welcome to the tip of the day...

Muscle Memory Management

Managementvideo
 How is your muscle memory management? David Lewis of David Lewis & Associates shows you how constant role-playing (with MMM) will benefit your sales, the way certain NBA players practice their shots over and over and over, in Today's Tip of the Day on...

Retargeting for a Bigger Impact

retargetingvideo
 Why is your dealership choosing to retarget people who have visited your website for two seconds? Brian explains how retargeting serious inquiries with banner ads make a bigger impact. VIDEO TRANSCRIPT: Most dealers watching today's show utilize retargeting on their websites. That is, when a consumer...

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