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Tip of the Day

CBT Automotive Network has partnered with some of the automotive industry’s top trainers to bring valuable tips and information directly to you and your auto sales staff.  Top trainers dish up pragmatic advice on selling, sales techniques, and skills that both your green peas and your seasoned sales professionals will find relevant in working with today’s consumers.

Promoted to Management? 2 Tips to Run Your Dealership Team

dealership teamvideo
   Congratulations, you have now been promoted to run a team. So either you have been brought in from the outside or from the inside to run the team that you are a part of. You’re excited and you’re ready to make your mark. I...

How Simple Phrases Can Build Trust

phrasesvideo
When you use phrases like “That’s not my job”, or “I don’t know”, Jonathan says that diminishes your authority with your customers.  Instead, he suggest elevating your authority by using these phrases. VIDEO TRANSCRIPTION: One of the psychological influencers that's impacting your customers in the...

Tracking Your Marketing Campaigns

Marketing campaignsvideo
 If your dealership is using Google Adwords, that means you’re tracking phone calls and lead forms, but consumers are using messaging platforms and chat platforms to engage with your dealer. You’re driving consumers to your website, and people are converting, so shouldn’t your Facebook...

Getting your Car Shopper in the Dealership to Buy

dealershipvideo
People call your dealership. Why? Well, David says for several reasons. Some of those reasons might be annoying, especially if they don’t show up. David explains what to do next time that happens.   VIDEO TRANSCRIPT: Our Tip of the Day comes from David Lewis. I am...

Be Intentionally Congruent

intentionally congruentvideo
 Are you intentionally congruent on the lot and in the showroom? Let the customer know that you and your dealership are transparent with them. Mark suggests being both in order to have an effective sales process.   VIDEO TRANSCRIPT:  I want you to be congruent, intentionally...

The Strategy Built to Help You Win

strategyvideo
Are you wondering what to do next? What can you do this month that you didn't do last? Cory Mosley has a strategy built to help you win in today's Tip of the Day. VIDEO TRANSCRIPT: So the car business is basically one big Janet Jackson song...

Confused About Vendor Speak?

vendor speakvideo
Are you confused about vendor speak? Are your vendors using language your team can understand? If they’re not, Glenn Pasch has a few suggestions.   VIDEO TRANSCRIPT:  Hi, Glenn Pasch here with your CBT marketing tip of the day. Vendor Speak. Now you may not know...

A Principle of Effective Negotiation

video
 Jonathan Dawson shares an important principle of effective negotiation with your customers in today's Tip of the Day on CBT News. VIDEO TRANSCRIPT:  One of the principles of effective negotiating is a principle called, Give Get. The premise is simple. If you want me to give...

7 Words That Will Increase Your Gross Profit

Gross Profitvideo
What if Paul Cummings told you that there are 7 words that will increase your gross profit by 20 percent: Can you see some value in that? Well, there is and he's here to tell you more about it for today's Tip of The...

Muscle Memory Management

Managementvideo
How is your muscle memory management? David Lewis of David Lewis & Associates shows you how constant role-playing (with MMM) will benefit your sales, the way certain NBA players practice their shots over and over and over, in Today's Tip of the Day on...

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