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Tip of the Day

CBT Automotive Network has partnered with some of the automotive industry’s top trainers to bring valuable tips and information directly to you and your auto sales staff.  Top trainers dish up pragmatic advice on selling, sales techniques, and skills that both your green peas and your seasoned sales professionals will find relevant in working with today’s consumers.

Retargeting for a Bigger Impact

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 Why is your dealership retargeting people who have visited your website for two seconds?Brian explains how retargeting serious inquiries with banner ads makes a bigger impact. VIDEO TRANSCRIPT: Most dealers watching today's show utilize retargeting on their websites. That is, when a consumer come to...

How to Maintain a Close Relationship with Loyal Customers

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In today's Tip of the Day, David Kain gives you some tips on how to maintain a close relationship with loyal customers. VIDEO TRANSCRIPT: Hello. I'm David Kain here with the Sales Tip of the Day. I want to talk to automotive sales professionals about your...

Maximize Your Opportunity and Deliver The Promise

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 What’s in it for the customer?  That’s an important way to look at the road to the sale.  However, Cory suggest looking at it from the perspective of what’s in it for you. VIDEO TRANSCRIPT:  I'd like you to get in the frame of mind...

Do your customers want to tell people about you?

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  Everyone has a why buy message. However, Glenn wants to know when your customers do business with you, do you make them feel good about their why buy?  Are customers leaving the dealership wanting to tell everyone about you?  If not, Glenn suggests doing...

How Simple Phrases Can Build Trust

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  When you use phrases like “That’s not my job”, or “I don’t know”, Jonathan says that diminishes your authority with your customers.  Instead, he suggest elevating your authority by using these phrases. VIDEO TRANSCRIPTION: One of the psychological influencers that's impacting your customers in the...

Move Forward And Get To The Next Step

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 In your sales process, we're often met with obstacles that prevent us from moving forward and closing the deal with the customer. Mark says to forget all about that and just get to the next step on today's Tip of the Day. VIDEO TRANSCRIPT: My tip...

Putting Yourself in the Customer’s Shoes

Customersvideo
Your Service department is more successful when it puts itself in the customer’s shoes. What does that mean? David explains on today's Tip of the Day on CBT News. VIDEO TRANSCRIPT:  All right. It's time for our tip of the day, and it comes today from...

Share an Action List With Your Team Daily

action listvideo
 As a Sales Manager, do you have action lists for your team? Action lists come in various ways, and David goes through several examples on today's Tip of the Day. VIDEO TRANSCRIPTION: I want to talk specifically to sales managers and encourage you to work on...

How Social Media Can Connect You to Your Audience

social mediavideo
On today's Tip of the Day, Brian Pasch walks you through how you can improve your direct marketing campaign by using social media sites like Facebook, Instagram, and Twitter to reach your audience. For more exclusive tips from industry trainers, click here. VIDEO TRANSCRIPT: Hi, this is...

Five No’s Before They Go

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As dealership salespeople, you ask on average three times. Paul Cummings says that’s too little. So instead, he has a small rhyme to remember. Access all of our tips, not only from Paul, but our other trainers 24/7 on demand, right here on CBTNews.com. VIDEO TRANSCRIPT: Bringing...

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