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Tip of the Day

CBT Automotive Network has partnered with some of the automotive industry’s top trainers to bring valuable tips and information directly to you and your auto sales staff.  Top trainers dish up pragmatic advice on selling, sales techniques, and skills that both your green peas and your seasoned sales professionals will find relevant in working with today’s consumers.

Mapping Out the First and Last Hours of Your Day

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In auto retail, things can slip through the cracks during your process. Glenn Pasch suggests mapping out the first and last hours of your day with a checklist to prevent that from happening on today's Tip of the Day. VIDEO TRANSCRIPT:  As one dealer said to...

A Principle of Effective Negotiation

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Jonathan Dawson shares an important principle of effective negotiation with your customers in today's Tip of the Day on CBT News. VIDEO TRANSCRIPT:  One of the principles of effective negotiating is a principle called, Give Get. The premise is simple. If you want me to give...

What Are Your Rituals for Success?

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 What are your rituals for success? How many calls? How many emails? How many face-to-face meetings? Mark explains a program he uses to impact your day. Video Transcription: All right it's time for our tip of the day. It comes from Mark Tewart. I want to...

What’s Better Than Building Rapport?

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 Rapport is important with customers, but according to David Lewis, it’s difficult to get.  Find out what David believes is more important than rapport. You could find all of our tips from our trainers like David Lewis on demand, right here 24/7, on CBT news. VIDEO...

Retargeting for a Bigger Impact

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 Why is your dealership retargeting people who have visited your website for two seconds?Brian explains how retargeting serious inquiries with banner ads makes a bigger impact. VIDEO TRANSCRIPT: Most dealers watching today's show utilize retargeting on their websites. That is, when a consumer come to...

How to Maintain a Close Relationship with Loyal Customers

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In today's Tip of the Day, David Kain gives you some tips on how to maintain a close relationship with loyal customers. VIDEO TRANSCRIPT: Hello. I'm David Kain here with the Sales Tip of the Day. I want to talk to automotive sales professionals about your...

Maximize Your Opportunity and Deliver The Promise

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 What’s in it for the customer?  That’s an important way to look at the road to the sale.  However, Cory suggest looking at it from the perspective of what’s in it for you. VIDEO TRANSCRIPT:  I'd like you to get in the frame of mind...

Do your customers want to tell people about you?

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  Everyone has a why buy message. However, Glenn wants to know when your customers do business with you, do you make them feel good about their why buy?  Are customers leaving the dealership wanting to tell everyone about you?  If not, Glenn suggests doing...

How Simple Phrases Can Build Trust

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  When you use phrases like “That’s not my job”, or “I don’t know”, Jonathan says that diminishes your authority with your customers.  Instead, he suggest elevating your authority by using these phrases. VIDEO TRANSCRIPTION: One of the psychological influencers that's impacting your customers in the...

Move Forward And Get To The Next Step

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 In your sales process, we're often met with obstacles that prevent us from moving forward and closing the deal with the customer. Mark says to forget all about that and just get to the next step on today's Tip of the Day. VIDEO TRANSCRIPT: My tip...

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