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Tip of the Day

CBT Automotive Network has partnered with some of the automotive industry’s top trainers to bring valuable tips and information directly to you and your auto sales staff.  Top trainers dish up pragmatic advice on selling, sales techniques, and skills that both your green peas and your seasoned sales professionals will find relevant in working with today’s consumers.

Testing Lookalike Audiences on Facebook

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 Want more customers like the ones you have? Brian has a great suggestion using your DMS and Facebook for capturing lookalike audiences. VIDEO TRANSCRIPT: Hi, this is Brian Pasch and here's your CBT News Tip of the Day. There isn't a dealer watching today's show that...

Attracting and Retaining Good Employees

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Employee turnover costs your dealership a lot in terms of production and lost revenue. Want to improve by attracting the top employees? Glenn has three things to focus on. VIDEO TRANSCRIPT: It's time for our Tip Of The Day, sponsored by Lotlinx. It comes from Glenn...

Stop Running from Social Media

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 Your best friend Bob just bought his son a truck...from the dealership down the street. Don’t be mad at Bob that he didn’t buy a truck from you. It’s likely he couldn’t remember what you did for a living because you never talk about...

Ego vs. Self-Esteem

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Mark addresses the difference between ego and self-esteem... two things you need to be good at for everything, especially when selling vehicles. You could find all of our tips from our trainers like Mark Tewart on demand, right here 24/7, on CBT news. VIDEO TRANSCRIPT:  Today I...

The Concept of Nudging

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We get digitally nudged all the time, but what’s the impact of digital nudging and how effective is it for your dealership website?  David explains by offering up a great example of how it supposed to work.   Find more Tips Of The Day, right...

Taking Positive Control of Your Attitude

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What is it that motivates you? Is it a motivational speaker like Tony Robbins? A certain podcast? On today's Tip of the Day, Becky Chernek talks about taking control of your attitude by finding the motivating factor that gets you in a positive headspace. VIDEO...

Tracking Your Marketing Campaigns

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 If your dealership is using Google Adwords, that means you’re tracking phone calls and lead forms, but consumers are using messaging platforms and chat platforms to engage with your dealer. You’re driving consumers to your website, and people are converting, so shouldn’t your Facebook...

The Idea of Help vs. Service

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 Are you helping people just get through the process of buying a car, or are you delivering true service to create a genuine customer experience? Cory explains the difference. VIDEO TRANSCRIPTION: Hi, I'm Cory Mosley and this is your CBT news, sales tip of the day....

H.F.G.: Hope for Gain

Hope for Gainvideo
 HFG? What do these three letters have to do with customers buying a vehicle from your dealership today? Mark explains.   VIDEO TRANSCRIPT: I want you to remember these three letters, HFG, hope for gain. Nobody has ever bought a car without experiencing, feeling hope for...

Effectively Using Digital Retailing Tools

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On today's Tip of the Day, PCG Digital CEO Glenn Pasch explains how to effectively utilize your digital retailing tools by educating both customers and your staff on their potential benefits.

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