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Tip of the Day

CBT Automotive Network has partnered with some of the automotive industry’s top trainers to bring valuable tips and information directly to you and your auto sales staff.  Top trainers dish up pragmatic advice on selling, sales techniques, and skills that both your green peas and your seasoned sales professionals will find relevant in working with today’s consumers.

Stepping Outside of Your Routine

Tip of the Dayvideo
On today's CBT News Tip of the Day, Mark Tewart shares a tip to get you out of your comfort zone and help you grow. VIDEO TRANSCRIPT: Hi, I'm Mark Tewart with the Sales Tip of the Day on CBT News. The heart connects, but the mind...

Having a Follow-Up Plan

The problem with follow-up is that it’s not being done correctly.  Does your plan include calling previous customers every single week and thanking them for their business and asking for referrals?  Paul explains why follow-up doesn’t pay you today, but later.   

Understanding the customer’s shopping experience

 Do you understand the customer’s shopping experience?  Jonathan suggest asking customers what they have been through in the past, so your process improves.   VIDEO TRANSCRIPT:  Of all the questions that sales people ask customers I find that there's one area that often gets neglected and...

Are your Facebook ads clean?

Are your Facebook ads clean? What does that even mean? On today's Tip of the Day, Glenn Pasch explains why images are important and why you need to make sure your images lead consumers to a clean landing page. VIDEO TRANSCRIPT: You've heard about Facebook ads, how...

What’s In It For You?

What is your “why”, but more importantly than that “what’s in it for you, not your customer?” Cory suggests reversing the action to maximize your opportunities on today's Tip of the Day. VIDEO TRANSCRIPT I'm Cory Mosley and this is your CBT news sales tip of...

How to Handle the “Best Price” Inquiry From Customers

best pricevideo
  In today's Tip of the Day, Mark Tewart gives you tips on how to handle the best price inquiry from customers.

The 7 Most Important Words To Closing The Deal

closing the dealvideo
David gives you the 7 most important words to closing the deal and tells you why you should be asking customers to buy the car at the end of your sales process in today's Tip of The Day.   VIDEO TRANSCRIPT:Alright, it's time for our tip...

Organizing Your Organic Traffic

organic trafficvideo
On today's Tip of the Day, Brian Pasch goes over organic and inorganic traffic and gives you some tips on how to organize these metrics in order to better utilize the data.

Don’t Make Your Customers Feel Uncomfortable

 Like it when customers get in your face?  Of course not.  Then why do some salespeople crowd customers during the greeting?  It happens, but Paul says it doesn’t have to happen. He explains one solution to solve it.     VIDEO TRANSCRIPT:  Welcome to Tip of the...

H.F.G.: Hope for Gain

Hope for Gainvideo
HFG?  What do these three letters have to do with customers buying a vehicle from your dealership today?  Mark explains.  


What Does Digital Retailing Have To Do With F&I?

On this week's episode of F&I Today Becky Chernek talks about digital retailing and what it has to do with F&I. Why should you...

Digital Menus & docuPADs

On this week's episode of F&I Today, Becky Chernek gives her thoughts on digital menus, docuPADs, and how utilizing them properly could help enhance...

Meeting the Customer on Their Terms

  On this week's episode of F&I Today, Becky Chernek talks about how meeting the customer on their terms can improve your interview process and...
Lisa Copelandvideo

Marketing Efforts Designed to Meet the Needs of Female Car Buyers – Lisa Copeland

CBT Automotive welcomes back sales strategist and speaker, Lisa Copeland to the network as we discuss what your dealership could do to improve with...
autonomous vehicles

Is There a Lack of Enthusiasm for Autonomous Vehicles?

From Isaac Asimov’s short story Sally to the famous Batmobile, autonomous vehicles have captured the imaginations of many since the invention of the car....

Keeping Online Communication Simple

Communicating with the online customer should be no different than when they’re in the showroom. There. Done. Period. I can stop writing now. But in reality,...

The Evolution of On-Lot Shopping – Larry Dorfman

  The role of the salesperson on the floor has changed over the years and now engaging with customers extends far beyond the reach of...

Digital Hubs in Your Dealership: A Smart Investment?

Self-service, digital hubs are a growing phenomenon in all areas of business. Self-checkouts are ubiquitous at large chains like Wal-Mart, Target, and Albertsons, and...