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Tip of the Day

CBT Automotive Network has partnered with some of the automotive industry’s top trainers to bring valuable tips and information directly to you and your auto sales staff.  Top trainers dish up pragmatic advice on selling, sales techniques, and skills that both your green peas and your seasoned sales professionals will find relevant in working with today’s consumers.

Reviewing Your CRM Email Templates

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If you're looking to improve engagement between you and consumers through your CRM process, make sure you review your email templates. Brian Pasch explains why you need more than one opinion on today's Tip of the Day. VIDEO TRANSCRPIT: Hi this is Brian Pash and it's...

What’s In It For You?

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What is your “why”, but more importantly than that “what’s in it for you, not your customer?” Cory suggests reversing the action to maximize your opportunities on today's Tip of the Day.

Don’t Make Your Customers Feel Uncomfortable

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Like it when customers get in your face?  Of course not.  Then why do some salespeople crowd customers during the greeting?  It happens, but Paul says it doesn’t have to happen. He explains one solution to solve it.    

How to maintain a close relationship with loyal customers

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In today's Tip of the Day, David Kain gives you some tips on how to maintain a close relationship with loyal customers.

Two Reasons Why Customers Call Your Dealership

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Ever have a situation where you called a 1-800 number and didn’t like the way the call was handled? David suggests doing several things when customers call your dealership so that they can avoid the same scenario.   VIDEO TRANSCRIPT: Well I'm going to share something with...

Confused About Vendor Speak?

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Are you confused about vendor speak? Are your vendors using language your team can understand?  If they’re not, Glenn has a few suggestions.  

How to handle the “best price” inquiry from customers

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  In today's Tip of the Day, Mark Tewart gives you tips on how to handle the best price inquiry from customers.

Having a Follow-Up Plan

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The problem with follow-up is that it’s not being done correctly.  Does your plan include calling previous customers every single week and thanking them for their business and asking for referrals?  Paul explains why follow-up doesn’t pay you today, but later.   

Getting your Car Shopper in the Dealership to Buy

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  People call your dealership. Why? Well, David says for several reasons. Some of those reasons might be annoying, especially if they don’t show up. David explains what to do next time that happens.     Video Transcription Our Tip of the Day comes from David Lewis. I am...

Ego vs. Self-Esteem

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Mark addresses the difference between ego and self-esteem... two things you need to be good at for everything, especially when selling vehicles.

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