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Tip of the Day

CBT Automotive Network has partnered with some of the automotive industry’s top trainers to bring valuable tips and information directly to you and your auto sales staff.  Top trainers dish up pragmatic advice on selling, sales techniques, and skills that both your green peas and your seasoned sales professionals will find relevant in working with today’s consumers.

Are Your Facebook Ads Clean?

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 Are your Facebook ads clean? What does that even mean? On today's Tip of the Day, Glenn Pasch explains why images are important and why you need to make sure your images lead consumers to a clean landing page. VIDEO TRANSCRIPT: You've heard about Facebook ads, how...

Doing Busywork to Generate Business

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 David says to stay busy, start developing a phrase he used when he was a salesperson and things got a little slow during the month, “busy work.” He suggests what goes into finding and creating “busy work” and shares several examples. VIDEO TRANSCRIPT:  I'm excited to...

Be Intentionally Congruent

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 Are you intentionally congruent on the lot and in the showroom? Let the customer know that you and your dealership are transparent with them. Mark suggests being both in order to have an effective sales process.   VIDEO TRANSCRIPT:  I want you to be congruent, intentionally...

Knowing Your Products Inside and Out

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 If you want to sell more products, you have to be knowledgable of the product. On today's Tip of the Day, Becky Chernek of explains why you must give a solid presentation and be able to sell your product confidently. VIDEO TRANSCRIPT:  Becky Chernek: Welcome to...

Testing Lookalike Audiences on Facebook

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 Want more customers like the ones you have? Brian has a great suggestion using your DMS and Facebook for capturing lookalike audiences. VIDEO TRANSCRIPT: Hi, this is Brian Pasch and here's your CBT News Tip of the Day. There isn't a dealer watching today's show that...

How Can LinkedIn Referrals Benefit You?

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 On today's Tip of the Day, Cory Mosley explains just how important it is to access and engage your LinkedIn referrals and how you can further build your referral base. VIDEO TRANSCRIPT: I talk to salespeople all over the country, and a lot of times they...

Do Your Customers Want to Tell People About You?

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Everyone has a 'why buy' message. However, Glenn wants to know when your customers do business with you, do you make them feel good about their why buy? Are customers leaving the dealership wanting to tell everyone about you? If not, Glenn suggests doing this....

What to Say When Customers Say, “We Just Want to Walk Around by Ourselves”

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On today's Tip of the Day, David Lewis of David Lewis & Associates shows you how to lower your customers' defensive posture and improve the customer experience. David also tells you what to say when the customer says, “We just want to walk around by...

Meeting Your Customers in Person

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Do you know your neighbors? They probably know you. In this tip of the day, David suggests getting out and meeting your neighbors. You never know who is looking for a vehicle. VIDEO TRANSCRIPT:  Our Tip of the Day comes from David Kain. Do you know your...

What Are Your Rituals of Success?

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 What are your rituals of success? How many calls? How many emails? How many face-to-face meetings? Mark Tewart explains a program he uses to impact your day. VIDEO TRANSCRIPT: All right it's time for our tip of the day. It comes from Mark Tewart. I want to...

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