Home Tip of the Day

Tip of the Day

CBT Automotive Network has partnered with some of the automotive industry’s top trainers to bring valuable tips and information directly to you and your auto sales staff.  Top trainers dish up pragmatic advice on selling, sales techniques, and skills that both your green peas and your seasoned sales professionals will find relevant in working with today’s consumers.

Want to Sell More Service Contracts?

service contractsvideo
Do you want to sell more service contracts? Service contracts give the customer a real exit strategy when trading in their car. On today's Tip of the Day, Adam Marburger of Ascent Dealer Services talks about focusing more on the exit strategy and less...

Campaigns Generating Conversions Sell More Cars

conversionsvideo
 Today's Tip of The Day comes from Brian Pasch as he talks about how to get the most out of your website so your campaigns generate a higher rate of conversions. VIDEO TRANSCRIPT: Hi, this is Brian Pasch, and here's your CBT News tip of the...

Reviews vs. Referrals

reviewsvideo
 Referrals are great, but according to Cory Mosley, reviews are just as important. Find out what the difference is and how they impact your dealership’s bottom line. You could find all of our tips from our trainers like Cory Mosley on demand, right here 24/7,...

Focus On The Customer, Not Yourself

customervideo
 In today's tip of the day, Mark Tewart addresses why your focus should be on the customer and how to make sure your ego is taking the backseat. For more tips from all our experts, click the link right here on CBT News and stay informed. VIDEO TRANSCRIPT: Today...

Share an Action List With Your Team Daily

action listvideo
 As a Sales Manager, do you have action lists for your team? Action lists come in various ways, and David goes through several examples on today's Tip of the Day. VIDEO TRANSCRIPT: I want to talk specifically to sales managers and encourage you to work on...

Putting Yourself in the Customer’s Shoes

Customersvideo
Your Service department is more successful when it puts itself in the customer’s shoes. What does that mean? David explains on today's Tip of the Day on CBT News. VIDEO TRANSCRIPT: All right. It's time for our tip of the day, and it comes today from...

What Is the Role of a Marketing Manager?

marketingvideo
On today's Tip of the Day, Glenn Pasch explains what a marketing manager does to help your dealership.

Improving Connection Rates with Online Car Shoppers

online car shoppersvideo
 Have you ever wondered why consumers who submit a lead on your website don’t pick up the phone when you call?  Brian explains why and suggests performing this task with your lead form thank you page on today's Tip of the Day. VIDEO TRANSCRIPT: Our Tip...

Addressing the Customer’s Repair Contract Concerns

contractvideo
 On today's Tip of the Day, Becky Chernek talks about creating a roadmap for yourself so that you can easily respond to customers when they have questions regarding the purchase of a service contract. VIDEO TRANSCRIPT: Welcome to the Tip of the Day on CBT. I'm...

Stepping Outside of Your Routine

routinevideo
On today's CBT News Tip of the Day, Mark Tewart shares a tip to get you out of your routine and help you grow. VIDEO TRANSCRIPT: Hi, I'm Mark Tewart with the Sales Tip of the Day on CBT News. The heart connects, but the mind protects....

RECENT EPISODES

Selling Your Customer’s Story to the Bank

Some dealerships like to cut corners in order to get a customer approved by the lender. On this week's episode of F&I Today, Becky...

Are You Presenting Your Menu the Right Way?

On this week's episode of F&I Today, industry expert Becky Chernek explains how consistent product pricing and offering your full F&I menu to all...

How Your Culture Drives Performance

 On this week's episode of F&I Today, Becky Chernek talks about establishing a culture that defines who you are, spiffing salespeople on product sales,...
Brian Benstockvideo

Paragon Honda’s Brian Benstock on Preparing for the Future of Auto Retail Transactions Post-Coronavirus

As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Brian Benstock, Partner GM and VP at Paragon Honda and Acura....
Boniface Hiers Kiavideo

How Boniface Hiers Kia is Changing its Business Strategy to Protect Staff and Serve...

As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome Justin Jarek, General Manager of Boniface Hiers Kia in Melbourne, Florida....
Paul Potratzvideo

The Importance of Compassionate Marketing Messaging During COVID-19 – Paul Potratz, PPADV

As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Paul Potratz, Owner of Potratz Partners Advertising. In this segment,...
Pete MacInnisvideo

On CBT News for April 7, 2020: Do Dealers Have the Right Tools For...

Today on CBTNews.com - Tuesday, April 7th, 2020: Do Dealers Have the Right Tools For Digital Retailing? - Pete MacInnis, eLEND Solutions On today's show, we...
used car

Used Car Sales Could Win Out If Customer Fears are Quelled

J.D. Power forecasted that dealers would face higher prices for used car inventory after a strong start to pre-owned sales in 2019. Used vehicles...
Coronavirus Coverage

Watch our latest interviews and visit our partners resource centers