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Tip of the Day

CBT Automotive Network has partnered with some of the automotive industry’s top trainers to bring valuable tips and information directly to you and your auto sales staff.  Top trainers dish up pragmatic advice on selling, sales techniques, and skills that both your green peas and your seasoned sales professionals will find relevant in working with today’s consumers.

Up Your Game in Your Appearance

Maybe you don’t have to wear a suit to work.  But does your collared pullover have to be wrinkled when you greet people at the dealership showroom?  No, and Mark explains why. VIDEO TRANSCRIPT I want you to up your game in the way that you...

The value female customers bring to your service department

female customersvideo
Are you taking full advantage of the type of retention women create for your service department?  Becky explains ways you can appeal to female customers.

Testing Lookalike Audiences on Facebook

  Want more customers like the ones you have? Brian has a great suggestion using your DMS and Facebook for capturing lookalike audiences.

Being Your Customers’ Liaison

customer retentionvideo
After a couple years, customers often forget the salesperson who sold them their car unless they are reminded every few months. One way of reminding them is by suggesting an oil change every 6-12 months. Hear why David suggests being your customers' liaison and...

Adding Value to your Invitation

While transitioning from the outside to the inside, Jonathan recommends changing your invitation to the customer, therefore adding value to the conversation.  

Mapping Out the First and Last Hours of Your Day

  In auto retail, things can slip through the cracks during your process. Glenn Pasch suggests mapping out the first and last hours of your day with a checklist to prevent that from happening on today's Tip of the Day.

Don’t make your customers feel uncomfortable

Like it when customers get in your face?  Of course not.  Then why do some salespeople crowd customers during the greeting?  It happens, but Paul says it doesn’t have to happen. He explains one solution to solve it.    

The Concept of Nudging

  We get digitally nudged all the time, but what’s the impact of a digital nudge and how effective is it for your dealership website?  David explains by offering up a great example of how it supposed to work.  

Be Intentionally Congruent

  Are you intentionally congruent on the lot and in the showroom?  Mark suggests being both for an effective sales process.  

Social Media Advertising

social media advertisingvideo
Does social media really help sell cars?  Glenn says “Yes”, but you have to know how to properly use it. 


How to Harness that “Fear Factor”

What's holding you back from getting to the next level or that promotion as an F&I Director? On this week's edition of F&I Today,...

Converting More Customers to Financing

  On this week's edition of F&I Today, Becky Chernek discusses how converting more of your customers to financing can be beneficial in your F&I...

Is Overcoming Objections a Lost Art?

  On this week's episode of F&I Today, Becky Chernek discusses whether or not the F&I manager should be using closing tactics with the customer to...
customer expectationsvideo

Michael Anderson: Making Changes and Meeting Customer Expectations

  Consumers have changed and it’s impacting Car Dealerships. Michael Anderson, CEO of The Rikess Group, has some suggestions on how you can you can...

4 Opportunities That Create More Sales

Opportunity #1 – Bring your own business To be successful for a long period of time you must create lead generation marketing. Lead generation equals...
car sales

The Effect Stair Step Programs Have on Small Dealers

A hotly contested practice in the retail automotive industry is stair step programs. Often called something more glamorous or cerebral such as Ford’s “Volume...

The Ultimate List of Automotive Retail Conferences

Attending conferences seems to be a way of life in the car business. We are all striving for that next cutting-edge strategy that will...
buying processvideo

Larry Dorfman: Find, Sell, & Deliver More Cars with this App

Technology does not have to stop when a customer is in your store. Larry Dorfman, Chairman, and CEO of EasyCare Dealer Solutions, visits the...