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Service Retention: How online culture is slowly killing your service drive – Total Customer Connect

Most Americans shop on Amazon or eBay and the negative impact on brick and mortar retail outlets is far-reaching. Customers have proven they want...

Using CRM to Get a Raise

Do you know anyone who would not say that they would like to make more money? I know I don’t! This does not surprise...

Welcome to the New 4Ps of Automotive Marketing

Automobile shoppers’ behaviors have changed; they do so much of their research online that more than half never contact a dealership before their walk...

How to Give Millennials the Best Dealership Experience

Who Are Millennials? This generation grew up in a digital world and technology is engrained in their daily lives. Millennials are the most diverse, socially-conscious,...

LotLinx: Accountability Counts

Everyone who knows John Burford knows he’s not the shy, retiring type. Those terms may apply to other people in Madison County, Kentucky, but...

Start Something with DealerFire

Danger! DealerFire is an extremely flammable website and digital marketing solution for auto dealers brought to you by DealerSocket, Inc. DealerFire offers responsive websites,...

Selling Cars to Millennials

The millennial generation, the term used for the demographic born between 1982 and 1997, is substantially different than previous generations when it comes to...

Reaching millennials who will never visit your website

Rebecca Salinas had a conversion problem. As the internet manager of Ford of West Covina, she knows her digital strategy constantly needs to evolve...
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