Thursday, September 23, 2021
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Auto Marketing Now

Modern Merchandising in Today’s Dealerships

 On this week’s episode of Auto Marketing Now, Brian Pasch talks about some of the most common headaches that dealers face when it comes to modern merchandising.   VIDEO TRANSCRIPTION: Speaker 1: You’re watching Auto Marketing Now with Brian Pasch. Brian Pasch: Welcome to Auto Marketing Now. On today’s show, we’re going to talk […]
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Creating Custom Scripts to Track Engagement

 On today's episode of Auto Marketing Now, Brian Pasch talks about Google Tag Manager and creating custom scripts to track customer engagement.   VIDEO TRANSCRIPTION: Brian: Welcome...

Creating a Brand Promise

On this week's episode of Auto Marketing Now, Brian Pasch of PCG Companies discusses how critical it is to create a brand promise if...

Addressable Advertising on Cable TV

On this week's episode of Auto Marketing Now, Brian Pasch talks about new marketing opportunities available via cable advertising that some dealers may not...

Moving from Email to Text Messaging

On this week's episode of Auto Marketing Now, Brian Pasch details the benefits and convenience of communicating with your customers via text message rather...

Improving Account Retention in the Vendor Community

On today's episode of Auto Marketing Now, Brian Pasch goes over why members of the vendor community need specific training to improve their account...

Creating a Marketing Strategy with Cable TV Advertising

On this week's episode of Auto Marketing Now, Brian Pasch talks about how to create a targeted and efficient marketing strategy by utilizing cable...

How to Evaluate The Value of Your Third-Party Classified Partner

Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode...
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