Thursday, February 25, 2021
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How to build a strong culture at any car dealership regardless of size or volume – John F. Bergstrom

With 16 dealerships named to Automotive News‘ ‘Best Places to Work’, Bergstrom Automotive had the most dealerships to make the list. On today’s show, we’re pleased to welcome John F. Bergstrom, Chairman and CEO of Bergstrom Automotive, a Wisconsin dealer group comprised of 30 stores, representing every volume brand sold in the U.S. He discusses what it takes to build a […]
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3 marketing strategies car dealers should prioritize in 2021 – Mark Sokal

We’re pleased to welcome back Mark Sokal, a 20-year automotive veteran who founded Sokal Media Group and Webstreak. Now merged into one company under...

Is your dealership capitalizing on the revenue opportunities from service recalls?

On today’s show, we’re pleased to host a special Kelley Blue Book roundtable featuring Jade Terreberry, Director of Analytics for Cox Automotive, and Juan Flores, Senior Director...

Auto marketing expert Brian Pasch on integrating your digital retailing plan with the overall dealership strategy

Today on CBT News, Jim Fitzpatrick is joined by Brian Pasch, Founder and CEO of PCG Companies and host of Auto Marketing Now on CBT. Pasch is back...

3 strategies dealers can use to improve customer service in the fixed-ops department

On this episode of Service Drive, celebrated trainer, speaker, and CEO of DealerPRO Training, Don Reed dives into three different strategies for dealers to consider developing...

How Kenwood Dealer Group is meeting consumer demand for used cars – Dennis McGinn & Dan Kommeth

Today on CBT News, anchor Jim Fitzpatrick is joined by Dennis McGinn, CEO of Rapid Recon, and Dan Kommeth, director of sales for Kenwood Dealer Group. Established in 2010, Rapid...

Hyundai USA CMO Angela Zepeda on the biggest marketing changes and successes from 2020

When COVID-19 hit in the Spring earlier this year, many dealers dialed back their marketing dollars to prepare for a rough road ahead. However,...

VADA’s Don Hall looks back on a tumultuous but ultimately successful year in auto retail

Despite a year filled with many unpredictable twists and turns due largely in part to the COVID-19 pandemic, the automotive industry has remained resilient...
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