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Dealing with the Technician Drought
There is a “Technician Drought” that has been plaguing the car industry for decades, pretty severely for the past 5 years or so. Finding...
Why Direct Mail Marketing Needs To Be Part of Your Marketing Mix
Even with the evolving technologies available to communicate with prospects from your dealership, direct mail should be a critical piece in your dealership’s marketing...
The Power of Feedback
You head to the doctor and complain you are not feeling well. The doctor sends you for a battery of tests. You return the...
Why Your Dealership Should Incorporate These Direct Marketing Strategies
On today’s show, we’re pleased to welcome back Eric Mercado, President of WeDrive Automotive. Eric is here with us today to talk about key...
Auto Industry Veteran Lisa Copeland Discusses How to Make Every Dealership Employee a Brand...
Setting the right tone for the new year is crucial for any dealership. Now is the time to throw out bad habits, try new...
How to Deal With a Best Price Shopper
Most car buyers come into the dealership with the fear that they will be pressured into buying something that's not really what they want....
Being Personable When Handling Internet Leads
On this week's episode of On the Mark, Mark Tewart talks about how the use of certain templates and scripts when handling internet leads...
Recruiting in the Modern Age of Automotive
On this week's episode of Kain & Co., David Kain of Kain Automotive talks about the words you use in your recruiting ads and...
Moving from Email to Text Messaging
On this week's episode of Auto Marketing Now, Brian Pasch details the benefits and convenience of communicating with your customers via text message rather...
