Thursday, September 23, 2021
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Letter to the editor

The importance of building customer relationships in the service drive

To the Editor: It's easy for dealers to forget how to think like customers. While I agree that reviews are essential the biggest key is...

Production cuts continue for major automakers

To the Editor: Thanks for the information. At this point, it's getting difficult to take customer deposits on new models, like the Audi e-Tron or any...

How can smaller car dealerships compete with big online retailers?

To the Editor: Loved this interview with Brian Benstock. As Jim mentioned, digital retailing is all about situational awareness. Changes are going on and Carvana...

Online ‘search relevance’ is key to digital retailing — Are OEM platforms the answer for franchised dealers?

To the Editor: I totally agree with Brian Benstock about "search relevance." For years when I was a Porsche dealer I asked PCNA to host...

Does the evolution of business mean more remote workers?

To the Editor: Working remotely has its pros and cons. I think it’s smart to call it the ‘evolution of work’ instead of the ‘future...

The importance of giving back to your car dealership’s community

To the Editor: Mark Schienberg is a great example of auto industry leaders stepping up last year. A lot of times when you work at...

Alternative communication from service advisors provides a more convenient customer experience

To the Editor: As someone whose role it is to bring the family vehicles in for service, I feel Brian hit the nail on the...

Can auto dealers compete with direct-to-consumer EV sales?

To the Editor: It’s been a common theme for a while now that small dealerships won’t be able to survive as the big dealer groups...
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