Kate’s Weekly Digital Nugget is an all-new segment in which Kate Andra, Director of Strategy from Force Marketing, will cover the week’s top trends and headlines in digital marketing. Tune in weekly to learn more about topics like PPC, SEO, mobile marketing, and so much more, as well as to find out how dealers can implement new next-level digital strategies to drive more traffic and move more units.
Prior to working at Force, Andra managed the paid search department at an Atlanta digital marketing agency, where she worked on multi-million dollar e-commerce campaigns for clients spanning many different verticals. Afterwards, she took the opportunity to bring her knowledge and experience to the automotive industry and joined the Force team.
Andra first helmed the company’s Digital department, then led the company’s Major Accounts department, managing large dealer group accounts and overseeing a team of associates responsible for the development of campaign strategy and implementation.
In her role as Director of Strategy, Andra works to develop the company’s overall multi-channel strategy in order to increase ROI and reduce spending waste for its clients. She also maintains a partnership with Google, Bing and Yahoo in order to develop innovative new ideas and programs that will help Force clients achieve their goals.