How to successfully cater to younger employees

John Fairchildvideo
  As a generation, they have been called everything negative you can think of: lazy, entitled, selfish, shallow, narcissistic. However, another name they are called that's a little more popular is "millennial." Those who belong to Gen Y also work at your dealership or could possibly be hired in the future. So what's the secret to keeping this group happy?...

Rory Vaden: 2 ways to respond to slow sales

Rory Vadenvideo
  We're eight days into the new year, and right now there are two different types of scenarios taking place on your sales floor. In an interview with CBT's Jim Fitzpatrick, New York Times best-selling author and Co-Founder of Southwestern Consulting Rory Vaden was asked about those scenarios and how the right response impacts the end-of-month sales.

How certain aspects of 2017 auto retail will rollover into 2018

Edmundsvideo
  A few days ago, numbers for the final month of 2017 came out. The seasonally adjusted annualized sales rate for dealerships across the U.S. was 17.2 million, according to Edmunds. It's the third straight year we have topped 17 million units, the fourth best sales ever in the U.S., and just the fifth time in history that we've topped...

Ian Cruickshank: How important is photo and video interaction?

Ian Cruikshankvideo
  When studying how customers research vehicles, there are many elements to that search, especially once they land on your dealership's website. Things like lead forms, outbound links, and social sharing are important metrics that give dealerships valuable insight. However, in a recent study by Speed Shift Media, VP of Sales and Marketing Ian Cruikshank told CBT that of the...

Dave Anderson: How the Right Leadership Leads to the Right Culture

leadershipvideo
One of your goals as a dealership this year may be to improve your hiring process. That might mean overhauling how you recruit managers as effective leaders who who possess actual leadership, and not just manage. To pull this off, Dave Anderson, President of LearnToLead, says the evaluation procedures have to mean much more than just "liking" certain candidates.

WardsAuto’s Steve Finlay: What to be focused on in 2018

Steve Finlayvideo
  Some of the hottest trends and topics from 2017 aren't going away any time soon in 2018. In fact, some of them are just now starting to pique the interest of dealerships, like subscription services. We wanted to know from Steve Finlay, Senior Editor at WardsAuto, how certain processes will impact dealers in the new year.

Brooke Skinner Ricketts: Current Events and Consumer Car-Shopping Patterns

Brooke Skinner Rickettsvideo
  Joe Gumm visits with Brooke Skinner Ricketts, Chief Marketing Officer – Cars.com, to discuss the results of the Cars.com 2017 Year in Review, which is compiled by mining and analyzing the site's real-time behavioral data to determine how consumer car-shopping patterns are affected by current events, pop culture news, and other events in 2017 in the digital automotive marketplace. Why...

3 digital marketing steps your dealership should take in winning 2018

marketingvideo
  Tracking the research methods the millions of potential car buyers take these days and targeting certain demographics and markets with digital marketing is obviously important for you dealership. But there are a ton of possible steps, tools, and processes your dealership could use. Which way is right? Heading into the new year, Brian Pasch, author and host of Auto...

How to Make Dealers More Profitable in 2018 with Virtual Sales Training

virtual sales trainingvideo
  Joe Gumm speaks with Cory Mosley author, speaker, and expert in the auto retail space and the Host of Progressive Retail on CBT News about virtual sales training, online auto sales, and the new Automotive Internet Sales Accelerator Program available through Mosley Automotive, a nationally recognized automotive training and consulting company with tier-one clients. “This is our 14th year from...

The Personalized Customer Buying Experience in 2018

auto retailvideo
Joe Gumm speaks with David Kain the Host of Kain & Co. about the personalized customer experience and changes to come in 2018 in one-to-one customer engagement in the auto retail industry. What are some of the changes dealers should make when it comes to having a well-rounded customer buying experience? “Well, I think going a little retro would be wonderful...

HEADLINES

Bill de Blasiovideo

GNYADA President Mark Schienberg Says Mayor Bill de Blasio ‘completely out of step’ with...

Recently, New York City mayor Bill de Blasio made some controversial statements regarding his feelings on the future of automotive consumerism in his city,...
dealership culturevideo

How Dealership Culture Drives Employee Motivation – Walter Bond

The auto industry has seen some levels of success in the past 90 days, but there is some apprehension about how the industry will...

‘I’m Never Going to Own a Car Again’ NYC Mayor de Blasio Pushes Mass...

“Cars are the past, the future is going to be mass transit, biking, walking…I’m never going to own a car again, I can tell...
Tommy Gibbsvideo

Veteran Trainer Tommy Gibbs on Improving Used-Car Gross Profit

On today's show, we’re pleased to welcome veteran trainer Tommy Gibbs, President of Tommy Gibbs and Associates, and author of "7 Common Sense Factors...

Generate More Be-Backs with this Step-by-Step Guide

  Before the age of the internet and smartphones, be-backs were done with voicemails and letters. However, today there is so much technology at a...

Mastering Your Vehicle Service Contract Sales

Listen up, F&I managers: When was the last time you took a long, hard look at your service contract sales? Were you happy with...

Eliminating Your Customers’ Fears

 On this episode of the Saturday Morning Sales Meeting, David Lewis of David Lewis and Associates talks about understanding and eliminating your customers' fears...