Is your technology flexible and relatable to customers?

technologyvideo
  We always hear the phrase, "Be where the customers are." Currently, they're online when researching for a vehicle. We also hear that we should be flexible and relatable, and that's a little harder. According to Paul Whitworth, SVP of DMS at Dealertrack, making that technological connection with customers early is important, just make sure you're using your current technology correctly....

Jessica Caldwell: Do January’s numbers set the tone for 2018?

Januaryvideo
  According to some, January was supposed to be a "ho-hum" month, with consumers relaxing from December's big final sales push. However, it wasn't like that, even with just 25 selling day sin January. The SAAR ended up at 17.2, so we asked Jessica Caldwell, Senior Analyst with Edmunds, "Should we gauge the rest of 2018 from what we saw...

Elise Kephart: How video impacts sales and service

videovideo
  As we witnessed once again from the Super Bowl this past Sunday, videos are a great way to promote something. Of course, we saw several car commercials. What does using video mean for your dealership? You can have product and service promotion videos, customer reference videos, training videos, and even a marketing and event video. That word "video" is...

Mike Burgiss: Results from the Future of Digital Retail Study

digital retailvideo
  When the Future of Digital Retail study came out last month, it provided a consumer's view of the car shopping process. We wanted to know how those views impacted trends we're seeing develop for 2018 and how they affect dealers. Mike Burgiss, Vice President for Digital Retailing at Cox Automotive, told CBT that some of the findings were a...

Brian Allan: How to find balance with your staff and the content they post

Galpin Motorsvideo
  Some people would say salespeople are pseudo-celebrities when it comes to being known around town. As a dealer, you appreciate your staff engaging with customers on social media, but you certainly don't want your salespeople thinking they're so popular with their following that they can get by with posting over-the-top content, right? We wanted to know what Galpin Motors,...

Pete MacInnis: How far will digital retail evolve in 2018?

digital retailvideo
  Digital retail got a lot of traction in 2017, with consumers handling more of the car buying process online than they've ever done before. However, will that continue to gain traction in 2018? In an interview with CBT News, Pete MacInnis, President and Founder of eLEND Solutions, and an experienced leader in automotive finance and technology for the past...

How not to start off the hiring process by doing this one thing

hiring processvideo
  Although it's a new year, it's a problem that continues: high turnover with sales departments at dealerships around America. In trying to figure out why, Steve Munyan, President of Hire the Winners, told us that doing this one thing from the beginning of the hiring process might not be the best way to begin the process.

How can subscription services work for your dealership?

Zack Klempfvideo
  CaaS: Cars as a Service. It's a model that's becoming very popular, very fast. But how does it help dealers? Zack Klempf, CEO and Founder of Selly Automotive, says customers are exploring the CaaS model with online companies because dealers are not participating, but adds that they can and probably should.

Becky Nixon: The profit you’re missing if you overlook Winter maintenance

wintervideo
Say the low today in Atlanta is 26 degrees and the high is 54. It's not too cold to shutdown a service bay, but where your dealership is, it might be cold enough to at least shut the bay doors. Becky Nixon, host of the Weekly Tune-Up here on the CBT Automotive Network, says that for others, winter is...

Max Zanan: Why compliance is more important than ever now

compliancevideo
  With all the talk about margins shrinking from new car sales, your dealership should be focusing strongly on compliance this year. "It can certainly add up," says Max Zanan, Founder of Total Dealer Compliance and author of the book Perfect Dealership.

HEADLINES

Bill de Blasiovideo

GNYADA President Mark Schienberg Says Mayor Bill de Blasio ‘completely out of step’ with...

Recently, New York City mayor Bill de Blasio made some controversial statements regarding his feelings on the future of automotive consumerism in his city,...
dealership culturevideo

How Dealership Culture Drives Employee Motivation – Walter Bond

The auto industry has seen some levels of success in the past 90 days, but there is some apprehension about how the industry will...

‘I’m Never Going to Own a Car Again’ NYC Mayor de Blasio Pushes Mass...

“Cars are the past, the future is going to be mass transit, biking, walking…I’m never going to own a car again, I can tell...
Tommy Gibbsvideo

Veteran Trainer Tommy Gibbs on Improving Used-Car Gross Profit

On today's show, we’re pleased to welcome veteran trainer Tommy Gibbs, President of Tommy Gibbs and Associates, and author of "7 Common Sense Factors...

Generate More Be-Backs with this Step-by-Step Guide

  Before the age of the internet and smartphones, be-backs were done with voicemails and letters. However, today there is so much technology at a...

Mastering Your Vehicle Service Contract Sales

Listen up, F&I managers: When was the last time you took a long, hard look at your service contract sales? Were you happy with...

Eliminating Your Customers’ Fears

 On this episode of the Saturday Morning Sales Meeting, David Lewis of David Lewis and Associates talks about understanding and eliminating your customers' fears...