Linking Hearst Auto Media Platforms with Digital Marketing Tools

Media Platformsvideo
Combining industry-leading brands, tools, and in-depth auto shopper insights with the largest, most diverse automotive audience, Hearst Autos delivers performance-driven marketing solutions and resourceful media platforms at every stage of consideration. To learn more James Tom joins the CBT Automotive Network for an interview about everything Hearts Autos. Hearst Autos aimed to align all of their consumer-facing automotive properties through...

Video Email Boosts Engagement and Personalizes Transactions

emailvideo
Technology is coming up with new ways to interact every day. One feature that could be considered a communication dinosaur these days are emails. It does not matter who you send an email to, be it professional or an invite reminder to the cul-de-sac barbecue, it’s safe to say that they tend to be organic and more so, generic....

“Automotive Third-Party Classifieds Just Got A Boost from Facebook“ – Brian Pasch

Brain Paschvideo
Brian Pasch takes a break from writing his next book and training industry leaders to sit down with CBT Automotive Network about digital retail and whether or not it is here to stay. Regardless of where the technology is going, it's safe to say that no two people shop the exact same. According to Brian, it’s crucial for your...

Shift Your Customer’s Vehicle From Standard to Street Smart – SAVY Driver

SAVYvideo
The CBT Automotive Network followed up with EasyCare and spent time with Scott Jacobsen, Director of Business Development for SAVY, to get a well-rounded update on everything new at SAVY and learn more on how their SAVY Driver technology improves customer experience. Earlier in the year, we spoke with Larry Dorfman, Chairman, and Chief Executive Officer, of EasyCare, about all the new...

Increasing Your Dealership’s Lead Conversions and Human Connections – Tony Zolla, Cars.com

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Cars.com recently launched a new A.I. powered technology called Hot Car. To learn more, CBT News is joined by Tony Zolla, Chief Product Officer at Cars.com. He shares on how the company has been investing heavily in artificial intelligence with goals to both enhance consumer experience and provide dramatically improved insights for dealers to help them manage their business. These...

Your Dealership’s Structure should Be High tech, High touch – Mark Tewart

Mark Tewartvideo
Industry trainer Mark Tewart recently sat down with CBT Automotive Network to discussed where the direction of the industry is heading. As we learned that it’s just as much a guessing game for him as it is for anyone else, he lets us in on some patterns he’s noticing and his general assessment on the best way to plan for...

“Every So Often Congress Does the Right Thing”, Cody Lusk on CFPB, NAFTA, CAFE, and More

Cody Luskvideo
CBT Automotive has been keeping you informed on all developing updates pertaining to the Corporate Average Fuel Economy (CAFE), and the North American Free Trade Agreement (NAFTA) as Washington and the automotive industry meet in hopes to move forward with plans that support our nations dealers. Today on our CBT Newscast we had the pleasure of speaking with Cody Lusk,...

Shifting the Customer Approach in Your BDC – David Lewis

BDC Departmentvideo
Traditional shoppers used to visit three to four dealerships before making a purchase. Now, with the shift going digital, dealership visits have dwindled to approximately one-and-a-half. Shoppers are spending more time researching that when they finally do touch base with your BDC department, it’s for two reasons. Joining CBT today is David Lewis, to educated us on the correct...

How VistaDash, J.D. Power Partnership Supports Better Business Decisions

J.D. Powervideo
Onstage with the CBT Network at Digital Dealer 24 is Dan Moore, President of VistaDash, who talks with our news crew about how his company sets themselves apart by looking at the science behind the metric and utilizing pinpoint data. We also ask him about a newly acquired partnership with J.D. Power and how where that pairing will bring...

David Friedman (Consumers Union) Explains What CAFE Agreement Means for Automakers

Auto makersvideo
In an article posted here on CBT News, we reported 17 states, including California, are now suing the Trump administration over recent actions by the EPA to reverse Obama-Era rules that would require automakers to produce car fleets that averaged over fifty miles per gallon. This action has set the stage for a major fight that could result in...

HEADLINES

newscastvideo

Why Diversifying Your Dealership Is More Important Than Ever – Brian Finkelmeyer | GM,...

  Today on CBTNews.com - Thursday, June 20th, 2018: Why Diversifying Your Dealership Is More Important Than Ever - Brian Finkelmeyer Brian Finkelmeyer, Senior Director at vAuto, joins...
talent

Five HR Tools to Find the Best Talent and Streamline the Onboarding Experience

It’s hard to find good people these days. According to data from the U.S. Bureau of Labor Statistics, approximately three million employees have left...
augmented reality

VR, AR and MR in the Workplace: A Thing of the Present (Not Just...

Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) are quickly becoming mainstream technologies in our world. While we have become accustomed to...
unconditional performervideo

Being An Unconditional Performer

Many people can have a good day after a good night's sleep or if they're feeling 100 percent. That's called being a "conditional performer."...

Being An Unconditional Performer

Many people can have a good day after a good night's sleep or if they're feeling 100 percent. That's called being a "conditional performer."...

Being Smarter When Running Your Dealership (Part 1)

On today' episode of Kain & Co., David Kain interviews his brother Bob, Dealer Principal at Jack Kain Ford in Versailles, Kentucky. The two...

Moments of Truth

Moments of truth define you as a salesperson. The way you handle certain things the customer throws at you has a direct effect on...