Why Your Digital Marketing Strategy Should Still Include Facebook – Matt Stoffel

digital marketingvideo
In recent months, the social media giant Facebook has had to do some damage control when dealing with its users’ privacy concerns. After the revelation that Facebook was using people's offline behavior to target their advertising, many retailers have been wondering, 'what happens next?' On today's segment, CBT's Jim Fitzpatrick sits down with Matt Stoffel, Sales Manager at 9 Clouds,...

Increase Vehicle Sales By Using These Tactics in Your Fixed-Ops Department – David Lewis

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In this segment, Jim Fitzpatrick talks with David Lewis, CEO and President of David Lewis & Assoc. and discuss the auto industry as it moves into the fourth quarter of 2018. David explains how within the remaining 90 to 100 days of the fiscal year, dealerships need to focus on their business plans for 2019 as the industry is reciprocal with a...

Reverse a Bad Buying Decision at Auction with New 30-Day Return Guarantee – Brett Woods, DealShield

dealshieldvideo
No dealer likes realizing that they've made the wrong purchase at auction. Cox Automotive's DealShield, has responded to dealer feedback and launched the industry's first 30-day no hassle return guarantee. Today, CBT's Jim Fitzpatrick chats with Brett Woods, Interim Vice President of Assurance at Cox Automotive to discuss this program more in-depth. Brett first tells us that the driving force behind...

How Career Path Models Can Curb Employee Turnover in Fixed-Ops – John Fairchild

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Employee turnover is something every dealership tries to avoid, especially when it comes to your service center. According to a recent study from the NADA, the average turnover rate is at an alarming 67 percent. Today, Jim Fitzpatrick talks with Fixed Ops Expert and CBT Contributor, John Fairchild about this very subject. Fixed-ops departments have always fought to attract and...

How To Get The Most Out Of Your Selling Opportunities – Glenn Pasch

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How many opportunities did you present in order to sell units last month? Turns out, most salespeople on the floor just don't know. Today, Jim Fitzpatrick sits down with President and CEO of PCG Digital Marketing, Glenn Pasch, to find out why knowing your numbers is the key to effective selling. Some dealers are probably used to reviewing their marketing analytics...

Safeguard Growth and Profitability in Your Dealership By Focusing on Fixed-Ops – Jim Roche

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According to a recent report, service departments now comprise 49 percent of a dealership's gross profit. CBT Automotive Network sits down with Jim Roche, VP of marketing and management services for Cox Automotive's Xtime, to discuss this boost in the industry. In the latest 2018 service industry study organized by Xtime, the objective was to bring together the perspectives of both dealers and...

Mike Jackson Stepping Down as AutoNation CEO

Mike Jacksonvideo
The automotive world received a jolt today as AutoNation CEO Mike Jackson announced his decision to step aside after nearly 20 years with the company. Jackson made the announcement on CNBC this morning. Jackson has been a massive success story in the industry. Since he took the helm at AutoNation in 1999, the company’s stock has more than tripled and...

Discipline in Your F&I Process Leads to Strong Revenue – Adam Marburger

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From humble beginnings as a dealership porter to now being named one of Automotive News 40 Under 40, CBT Automotive welcomes Adam Marburger, corporate finance director at Suntrup Automotive in St. Louis, MO. Adam's place among the elite group of Automotive News' 40 under 40 is well earned, having raised F&I revenue per vehicle over $300 PVR for Suntrup Automotive in only...

Prescriptive Analytics for the Auto Dealer- Bill Leek, Dominion Dealer

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CBT Automotive is joined today by Bill Leek, the head of national accounts at Dominion Dealer Solutions to discuss the new buzzwords in automotive, artificial intelligence. To apply AI in product solutions, you first need to look at the digital journey of a customer as well as their shopping behaviors. Switching from a last-click attribution model to a multi-click one,...

EchoPark Enhances Customer Experience with New Technology – Jeff Dyke, Sonic Automotive

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In today's segment, CBT Automotive's Jim Fitzpatrick talks with Jeff Dyke, executive vice president of operations for Sonic Automotive to discuss the future of their used car retail chain, EchoPark, and the launch of their new mobile app, CarCash. Over the past four years, EchoPark has grown from opening its first location in late 2014 to recently opening seven locations...

HEADLINES

transformational dayvideo

Make This a Transformational Day

Do what you can to make everyone and everything around you better. Rob Shallenberger is inviting you to make today a transformational day on...
newscastvideo

Week in Review: Creative Revenue Streams You May Want to Consider at Your Dealership...

CBT News Week In Review for Friday, October 12th, 2018: How to Build a Successful Service BDC Model and Increase Sales - Sarah Vantine, Scott...
compliancevideo

Are You Using Menu Selling for Compliance?

On this week's episode of F&I Today, Becky Chernek asks the question, "Are you using menu selling for compliance?" and goes over other ways...
recall

Are OEM Recalls Effecting Overall Dealership Sales?

Last week the Center for Auto Saftey (CAS) published a demand for a recall of faulty KIA and Hyundai vehicles. Their demand is due...

Make This a Transformational Day

Do what you can to make everyone and everything around you better. Rob Shallenberger is inviting you to make today a transformational day on...

Are You Using Menu Selling for Compliance?

On this week's episode of F&I Today, Becky Chernek asks the question, "Are you using menu selling for compliance?" and goes over other ways...

Competitive Analysis

 Many times you can't see the picture behind the frame. We often get caught up in our own dealership bubble and can't see past...