Using Mystery Shopping Alongside Advanced Technology

Webinarvideo
In today’s fast-paced business world, it could be difficult to gauge the success of your sales employees and the satisfaction of your customers. CBT News had the opportunity to talk with Kyle Disher, owner of the company WebinarInc., to discuss how his company helps identify pain points when it comes to dealership shopping and customer interaction. Webinarinc.com is a modern...

Terrance “BowTie” Campbell Gets Creative On Social Media to Attract Buyers

Social Mediavideo
Every dealership puts their own spin on how they target their next buyer through the dealerships social media accounts. Some dealerships even allow their employees creative freedom, within company policy, when developing social marketing and advertisement post. Our guest today is someone who has taken their personal flare and used it via social media to help attract his next...

Jody DeVere – Leading a Movement in Automotive

Jody Deverevideo
  Improving the shopping experience is on everyone’s action items list. As there are many different ways you can choose to enhance that experience, CBT News brought in Jody DeVere, Chief Executive Officer at AskPatty.com, to help you navigate how to expand your connections and approach to females in automotive whether they be shoppers, employees, and vendors while on your...

Customer Experience Must-Haves in the Car Buying Process

Car Buyingvideo
Jim Fitzpatrick of CBT News sits down with Chris Snellgrove, President of Digital Media Nation, to talk about what businesses and dealerships can do to provide their customers with better car buying experience. One of the biggest points of pain and frustration for customers in the car buying process is how long it takes. Consumers have said that they would...

Finbarr O’Neill – Sales Predictions, Investing in Technology, Subscription Services, and A New Way of Selling

Power Lunchvideo
On today's Power Lunch, Jim Fitzpatrick is joined by Finbarr O'Neill, one of the most well-respected individuals in the automotive industry. Finbarr has held leadership positions with Toyota, Mitsubishi, Hyundai, and has just retired as President and CEO of J.D. Power and Associates. Most recently, Finbarr joined the board of directors at APCO EasyCare. VIDEO TRANSCRIPTION Jim Fitzpatrick: Fin, thanks very...

The Evolution of On-Lot Shopping – Larry Dorfman

shoppingvideo
  The role of the salesperson on the floor has changed over the years and now engaging with customers extends far beyond the reach of an in-store experience. The fact of the matter is that a buyer probably knows more about the car they want than your most seasoned employee. CBT News had a one on one interview with Larry Dorfman, Chairman...

New York Times #1 Best-Selling Author John O’Leary: Overcoming Life’s Challenges

John O'Learyvideo
CBT Automotive was thrilled to be joined by inspirational speaker John O’Leary recently for an exclusive interview. John shares with our network his story of tragedy, triumph and overall self-betterment while taking us through his story that ultimately leads him to travel the country in hopes to ignite a flame within you and your self-worth. At just nine years old,...

NADA Introduces Professional Series Training for Dealership Management

NADAvideo
It’s often said that in the car business having the right people makes all the difference. However, dealers continue to struggle with attracting, hiring and training the right people that fit their dealership. As we know, it’s a very tight career market, so remember that the best place to find your next manager could be within your own dealership. With...

Auto Dealer Live – Marketing and Used Vehicles

Automotive Industryvideo
Linking the automotive industry together allows the community to better share news, practices and everything in-between. Helping to take that connectivity and knowledge to new highest while providing helpful content to all automotive professionals across the nation via an online platform and podcast is David Villa and David Cribbs of Auto Dealer Live. Auto Dealer Live was envisioned and created...

Pete MacInnis: The CFPB Appeal and How Finance Could Be Holding Digital Retail Back

Financevideo
Pete MacInnis, Founder, Chairman and CEO of eLEND Solutions, stops by the CBT Automotive Studios as we break down what the CFPB appeal means for the dealers, lenders, and buyers. We also tackle how finance might be holding back digital retailing from taking off and how that could change moving forward. A few years ago the Consumer Financial Protection Bureau...

HEADLINES

newscastvideo

Why Diversifying Your Dealership Is More Important Than Ever – Brian Finkelmeyer | GM,...

  Today on CBTNews.com - Thursday, June 20th, 2018: Why Diversifying Your Dealership Is More Important Than Ever - Brian Finkelmeyer Brian Finkelmeyer, Senior Director at vAuto, joins...
talent

Five HR Tools to Find the Best Talent and Streamline the Onboarding Experience

It’s hard to find good people these days. According to data from the U.S. Bureau of Labor Statistics, approximately three million employees have left...
augmented reality

VR, AR and MR in the Workplace: A Thing of the Present (Not Just...

Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) are quickly becoming mainstream technologies in our world. While we have become accustomed to...
unconditional performervideo

Being An Unconditional Performer

Many people can have a good day after a good night's sleep or if they're feeling 100 percent. That's called being a "conditional performer."...

Being An Unconditional Performer

Many people can have a good day after a good night's sleep or if they're feeling 100 percent. That's called being a "conditional performer."...

Being Smarter When Running Your Dealership (Part 1)

On today' episode of Kain & Co., David Kain interviews his brother Bob, Dealer Principal at Jack Kain Ford in Versailles, Kentucky. The two...

Moments of Truth

Moments of truth define you as a salesperson. The way you handle certain things the customer throws at you has a direct effect on...