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View-Through Attribution: The most important KPI you’re probably not using

When it comes to effectively measuring the performance of your marketing, key performance indicators (KPIs) are extremely important. It is vital to have a full working knowledge of exactly which KPIs are relevant and what they actually mean. A lack of understanding about the true meaning of any marketing metric, as well as how it […]
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Dealer’s need to improve digital marketing execution: Interview with vAuto’s Brian Finklemeyer

During this interview with Brian Finklemeyer, Director of Business Development for vAuto’s Conquest, Jim gets Brian’s take on the current state of the auto...

How GM achieved NA sales growth in Q1

How do you balance the needs and wants of customers versus what Wall Street says your brand should be selling vehicles?  In an interview...

Car Dealer ‘Buy Now’ Approach Comes at a Cost

Originally posed on WardsAuto.com on May 1, 2017 by Richard Libin Most consumers at some point have experienced the high-pressure sale, the push to “buy now...

Thought Leadership Summit brings out the experts

Your dealership attends training events such as conferences, forums, and seminars to improve the customer buying experience. According to Jon Munzel, Founder and President...

5 Ways To Impress Your Boss In 60 Seconds Or Less

Impressing your boss is always a good thing. Here are 5 ways to impress your boss in 60 seconds or less from LinkedIn: 1. Stand...

Carvana CEO on company’s growth rate

Ernie Garcia, CEO of Carvana, explained in a recent interview with CNBC why he believes customers are seeking out their model of buying before coming...

Despite Trump Uncertainty, So Far, So Good For Auto Sales

In a recent Forbes.com article, Despite Trump Uncertainty, So Far, So Good for Auto Sales, Nariman Behravesh, Chief Economist for IHS Markit, said GDP...
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