Audience First, Everything Else Second

Eric Mercadovideo
Selecting the right audiences for your dealership across all mediums to increase your marketing efficiency. During this FREE webinar, you will learn how to: Lower your overall marketing budget. Reduce the number of vendors, dashboards and logins you use. Track every customer activity and engagement on each piece...

Don’t Get Owned Marketing Your Pre-Owned Vehicles

Marketingvideo
What dealerships need to do differently to move more pre-owned, CPO and off-brand vehicles Dealerships love to compete on the amount of new inventory they sell. However, the best margins in auto sales are in used cars. The problem is that new car digital marketing...

How will Trump affect the value of your dealership?

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Jim Fitzpatrick talks with Erin Kerrigan, CEO Kerrigan Advisors

Don Hall of VADA cautions dealers about Tesla and other OEMs selling directly to consumers

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Jim Fitzpatrick sits down with Don Hall, President and CEO of the Virginia Automobile Dealers Association
Eric Mercadovideo

What Message Should Dealers Be Sending to Their Clients? – Eric Mercado, WeDrive

  As part of our ongoing Coronavirus coverage, we’re pleased to welcome back President of WeDrive Automotive, Eric Mercado. In this segment, Jim and Eric...
COVID-19

How Dealers Can Address the Effects of COVID-19

As of March 23rd, COVID-19 has shown up in 54 jurisdictions across the United States. More than 33,000 cases have been confirmed of the...
Fisher Phillipsvideo

Fisher Phillips Partner Steve Cupp Addresses Legal Questions Dealers Have Surrounding Coronavirus

  As part of our continuing Coronavirus coverage, we’re pleased to welcome Steve Cupp, seasoned labor attorney and partner at Fisher Phillips. In this segment,...
Rhett Ricartvideo

NADA Chairman Rhett Ricart Discusses Challenges Dealers Face with the Coronavirus Crisis

  As part of our continued coverage of the Coronavirus outbreak, we are very pleased to bring you a special segment with Rhett Ricart, 2020...
cox automotive

Cox Automotive Retail Solutions COVID-19 Assistance Program

March 21, 2020 Dear Clients: Speaking with many of you over the last week, we have been working through personalized plans to support your individual needs....

The Importance of Confirming Appointments

On this week's episode of Kain & Co., David Kain talks about confirming appointments with your ptoential customers in order to move to the...

Are You Presenting Your Menu the Right Way?

On this week's episode of F&I Today, industry expert Becky Chernek explains how consistent product pricing and offering your full F&I menu to all...

Dealing with Competition as a Car Salesperson

As a car salesperson, you face a lot of competition. On this week's episode of Straight Talk, David Lewis talks about dealing with that...

The Active Delivery Process

On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick is once again joined by guest host Michael Roppo, President of Automotive Management Resources....