Audience First, Everything Else Second

Eric Mercadovideo
Selecting the right audiences for your dealership across all mediums to increase your marketing efficiency. During this FREE webinar, you will learn how to: Lower your overall marketing budget. Reduce the number of vendors, dashboards and logins you use. Track every customer activity and engagement on each piece...

Don’t Get Owned Marketing Your Pre-Owned Vehicles

Marketingvideo
What dealerships need to do differently to move more pre-owned, CPO and off-brand vehicles Dealerships love to compete on the amount of new inventory they sell. However, the best margins in auto sales are in used cars. The problem is that new car digital marketing...

How will Trump affect the value of your dealership?

video
Jim Fitzpatrick talks with Erin Kerrigan, CEO Kerrigan Advisors

Don Hall of VADA cautions dealers about Tesla and other OEMs selling directly to consumers

video
Jim Fitzpatrick sits down with Don Hall, President and CEO of the Virginia Automobile Dealers Association
F&I

5 Unethical F&I Practices That Could Sink Your Dealership

It’s no secret that F&I departments have suffered (and sometimes still do) from a bad reputation. Probably the worst in the entire dealership…sleazy, fast-talking...
inventory managementvideo

Fast Talk: Brian Finkelmeyer and Patrick Janes Take a Look at the Nuances of...

In this segment of Fast Talk, vAuto's Brian Finkelmeyer and Patrick Janes discuss the challenges dealers face when it comes to inventory management; both...
lexusvideo

Maryland Lexus Dealer Takes Whole New Approach to Employee Retention & Customer Experience

On today’s show, we’re pleased to welcome back James Boening, General Manager at Ourisman Lexus Rockville in Washington, D.C.  VIDEO TRANSCRIPT: Jim F.: Hi, everyone, I'm...
Shawn Haysvideo

Chevrolet GM Shawn Hays on Management Styles, Recruiting Strategies, and Industry Disruptors

On today’s show, we welcome back Your Car Guy Shawn Hays, co-founder of Sales Hustler and GM at CMA Colonial Chevrolet in Richmond, VA. VIDEO...
social media

5 Top-Notch Social Media Strategies and Management Tools for Your Dealership

Things move quickly in the digital age. By now, most dealerships recognize the need for a stellar social media presence. Study after study shows...

Removing Tension Between Dealers and Buyers

On this week's episode of F&I Today, Becky Chernek talks to Michael Jarman, Co-Founder and CEO of TurboPass. Becky and Mike talk about how...

How to Maximize the Service Appointment Process and Retain More Customers

On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick speaks with guest host Michael Roppo, President of Automotive Management Resources, to discuss how...

What Separates You from Other Salespeople?

Customers tend to have a similar idea of how car salespeople handle their business. What sets you apart? On this week's episode of Straight...

Eliminating Your Customers’ Fears

 David Lewis talks about understanding and eliminating your customers' fears to help you earn the sale on today's Saturday Morning Sales Meeting.