Transitioning to Your Future Business Model – Brian Benstock, GM Paragon Honda and Automotive CX Summit Speaker

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Paragon Honda in Queens, NY is easily one of the top tier Honda dealerships in the county. Jim Fitzpatrick had to a chance to speak with Brian Benstock, GM/Vice President of Paragon Honda about what's now and what's next. Brian has some strong words for dealers...

How texting impacts your dealership – David Schoonover, Automotive CX Summit Speaker

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Teenagers do it, college kids do it, maybe even your parents and grandparents do it. Texting is a popular way of communicating and in most cases, the most efficient way to communicate. David Schoonover, Head of Digital with Kia Motors America, was asked by...

Digital Marketing Best Practices with Google’s James Reutershan – Automotive CX Summit Speaker

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  Jim Fitzpatrick sits down with James Reutershan, Strategy Development Manager for US Automotive at Google, to discuss best practices in digital marketing. James goes over the recent growth in the use of digital video, using third-party sites, and customers' online buying experience as well as...

Why Valuing Every Stakeholder Impacts Your Dealership – Steve Hall, Automotive CX Summit Speaker

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Stakeholders in a company aren't just those who invest in the stock of the brand you sell, but it's also those who invest in your dealership in other ways like your employees, key suppliers, customers, community, and consultants. That was the main reason why...

Making the Most of Your Service Drive – Interview with Frank Ferrara, Automotive CX Summit Speaker

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  CBT's Jim Fitzpatrick sits down with Frank Ferrara, Former Executive VP of Customer Satisfaction at Hyundai Motor America, to discuss Frank's upcoming talk at the Automotive CX Summit. Frank's talk will include his take on the future of the industry, customer satisfaction, and taking...

2 Digital Platforms that are Transforming the Dealership Workplace – Interview with Heather MacPherson

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  CBT's Jim Fitzpatrick sat down with Heather MacPherson, President of The Minery, to discuss how her company is transforming the dealership workplace with their 2 new digital tools, HR4 and imprv. Heather will be speaking at the Automotive CX Summit in June. For more information,...

Galpin Motors’ formula for success starts with founding principles – Brian Allen, Group Director and Automotive CX Summit Speaker

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  At almost 90 years old, Bert Boeckmann still shows up for work at Galpin Motors in Van Nuys, California six days a week. He started with Galpin in 1953 and became the dealership's owner in 1964. Among the many accolades, Galpin Ford has been...

Millennials’ Impact on Retail and Onboarding Strategies – Tom Carney, Automotive CX Summit Speaker

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  Millennials are one of the most unique groups of people we've seen in a long time. They're also one of the most special groups when it comes to impacting your dealership. GMs everywhere are wondering how to not only sell to millennials, but to...

Thought Leadership Summit brings out the experts

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Your dealership attends training events such as conferences, forums, and seminars to improve the customer buying experience. According to Jon Munzel, Founder and President of Thought Leadership Summits, when it comes to the differences of these networking getaways the most important takeaways would be...
Puente Hills Ford

How Puente Hills Ford Achieved #1 CSI Score in Southern California

“I just got out of a meeting pumping up my guys for you and I’s interview. It’s all about pumping the guys up because...
expanding

Are You Thinking About Expanding Your Franchise?

If you’re thinking about expanding your franchise dealership, there are a lot of aspects to keep in mind when taking this giant ‘leap of...
Time

Making the Most of Your Time

Right next to your employees, your most valuable resource as a manager is time. However many squander this asset. This usually happens when management...
dealers

What You Need to Do — NOW — to Succeed in a Regrowth Economy

Check the correct statements... ❑ In good times we develop bad habits because we can. ❑ In bad times we develop good habits because we have...
boomer women

Wake-Up Call: These Women Want Cars – and Have Money!

Selling to older women. Is there a different dynamic? What are they buying? How do they shop? According to ImmersionActive.com the peak age of vehicle...

Daily Save-A-Deal Meetings

On this week's episode of On the Mark, Mark answers a question from Ron Whittaker, General Sales Manager at Joseph Airport Hyundai in Vandalia,...

Smarter Retargeting Strategies to Sell More Cars in the Digital Age

On this week's edition of Auto Marketing Now, Brian goes over the basics of retargeting and gives you some new insights on how to...

The Fear of Millennial Car Buyers

On this week's edition of the Weekly Tune-Up, Becky Nixon gives a few examples of ways you can deal with something that is becoming...

How to Build a Winning Sales Team (Part 2)

   Are you trying to be as good as everybody or as bad as everybody? Do you know the difference? Building a winning sales team...