Transitioning to Your Future Business Model – Brian Benstock, GM Paragon Honda and Automotive CX Summit Speaker

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Paragon Honda in Queens, NY is easily one of the top tier Honda dealerships in the county. Jim Fitzpatrick had to a chance to speak with Brian Benstock, GM/Vice President of Paragon Honda about what's now and what's next. Brian has some strong words for dealers...

How texting impacts your dealership – David Schoonover, Automotive CX Summit Speaker

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Teenagers do it, college kids do it, maybe even your parents and grandparents do it. Texting is a popular way of communicating and in most cases, the most efficient way to communicate. David Schoonover, Head of Digital with Kia Motors America, was asked by...

Digital Marketing Best Practices with Google’s James Reutershan – Automotive CX Summit Speaker

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  Jim Fitzpatrick sits down with James Reutershan, Strategy Development Manager for US Automotive at Google, to discuss best practices in digital marketing. James goes over the recent growth in the use of digital video, using third-party sites, and customers' online buying experience as well as...

Why Valuing Every Stakeholder Impacts Your Dealership – Steve Hall, Automotive CX Summit Speaker

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Stakeholders in a company aren't just those who invest in the stock of the brand you sell, but it's also those who invest in your dealership in other ways like your employees, key suppliers, customers, community, and consultants. That was the main reason why...

Making the Most of Your Service Drive – Interview with Frank Ferrara, Automotive CX Summit Speaker

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  CBT's Jim Fitzpatrick sits down with Frank Ferrara, Former Executive VP of Customer Satisfaction at Hyundai Motor America, to discuss Frank's upcoming talk at the Automotive CX Summit. Frank's talk will include his take on the future of the industry, customer satisfaction, and taking...

2 Digital Platforms that are Transforming the Dealership Workplace – Interview with Heather MacPherson

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  CBT's Jim Fitzpatrick sat down with Heather MacPherson, President of The Minery, to discuss how her company is transforming the dealership workplace with their 2 new digital tools, HR4 and imprv. Heather will be speaking at the Automotive CX Summit in June. For more information,...

Galpin Motors’ formula for success starts with founding principles – Brian Allen, Group Director and Automotive CX Summit Speaker

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  At almost 90 years old, Bert Boeckmann still shows up for work at Galpin Motors in Van Nuys, California six days a week. He started with Galpin in 1953 and became the dealership's owner in 1964. Among the many accolades, Galpin Ford has been...

Millennials’ Impact on Retail and Onboarding Strategies – Tom Carney, Automotive CX Summit Speaker

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  Millennials are one of the most unique groups of people we've seen in a long time. They're also one of the most special groups when it comes to impacting your dealership. GMs everywhere are wondering how to not only sell to millennials, but to...

Thought Leadership Summit brings out the experts

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Your dealership attends training events such as conferences, forums, and seminars to improve the customer buying experience. According to Jon Munzel, Founder and President of Thought Leadership Summits, when it comes to the differences of these networking getaways the most important takeaways would be...
technicians

Three Options to Recruit Techs During the Shortage

The automotive industry’s well-documented technician shortage is a serious concern. For the 76,000 technician positions that are vacated annually, whether technicians changing industries or...
media

Why is Local Media Advertising so Important?

20 years ago, buyers would visit several dealerships and go on dozens of test drives to find the right car. A prime location and...
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The Benefits of Properly Managing Your Dealership’s Online Reputation – Joe Fuca, Reputation.com

According to a study by Think with Google, 92 percent of car buyers conduct their own research online before they buy. This means that...
Recession

3 Ways to Make Sure Your F&I Staff Are Ready for Another Recession…Just In...

Anyone who was alive in the years 2007-2009 remembers very well the crash of the stock market, the stories of Bear Stearns and AIG...
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How to Incorporate Dynamic Video into Your Dealership’s Marketing Strategy – Jeff Brown, Force...

On today’s show, we welcome back Jeff Brown, Chief Revenue Officer at Force Marketing. Jeff discussed the big takeaways from Digital Dealer and how...

Utilizing Modern Technology in Auto Retail

On this week's episode of Straight Talk, David Lewis talks about why you should take advantage of modern technology and utilize services such as...

7 Customer Contact Selling Points

On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick sits down with guest host Michael Roppo, President of Automotive Domain Results, to go...

The Secret to Being Successful in the Car Business

On this episode of Saturday Morning Sales Meeting, Jonathan recommends if you want to be successful in the car business, you have to leave...

Attractive Words and Phrases

The way we word things can make all the difference when trying to close a sale. In this week's edition of On the Mark, Mark...