Transitioning to Your Future Business Model – Brian Benstock, GM Paragon Honda and Automotive CX Summit Speaker

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Paragon Honda in Queens, NY is easily one of the top tier Honda dealerships in the county. Jim Fitzpatrick had to a chance to speak with Brian Benstock, GM/Vice President of Paragon Honda about what's now and what's next. Brian has some strong words for dealers...

How texting impacts your dealership – David Schoonover, Automotive CX Summit Speaker

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Teenagers do it, college kids do it, maybe even your parents and grandparents do it. Texting is a popular way of communicating and in most cases, the most efficient way to communicate. David Schoonover, Head of Digital with Kia Motors America, was asked by...

Digital Marketing Best Practices with Google’s James Reutershan – Automotive CX Summit Speaker

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  Jim Fitzpatrick sits down with James Reutershan, Strategy Development Manager for US Automotive at Google, to discuss best practices in digital marketing. James goes over the recent growth in the use of digital video, using third-party sites, and customers' online buying experience as well as...

Why Valuing Every Stakeholder Impacts Your Dealership – Steve Hall, Automotive CX Summit Speaker

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Stakeholders in a company aren't just those who invest in the stock of the brand you sell, but it's also those who invest in your dealership in other ways like your employees, key suppliers, customers, community, and consultants. That was the main reason why...

Making the Most of Your Service Drive – Interview with Frank Ferrara, Automotive CX Summit Speaker

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  CBT's Jim Fitzpatrick sits down with Frank Ferrara, Former Executive VP of Customer Satisfaction at Hyundai Motor America, to discuss Frank's upcoming talk at the Automotive CX Summit. Frank's talk will include his take on the future of the industry, customer satisfaction, and taking...

2 Digital Platforms that are Transforming the Dealership Workplace – Interview with Heather MacPherson

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  CBT's Jim Fitzpatrick sat down with Heather MacPherson, President of The Minery, to discuss how her company is transforming the dealership workplace with their 2 new digital tools, HR4 and imprv. Heather will be speaking at the Automotive CX Summit in June. For more information,...

Galpin Motors’ formula for success starts with founding principles – Brian Allen, Group Director and Automotive CX Summit Speaker

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  At almost 90 years old, Bert Boeckmann still shows up for work at Galpin Motors in Van Nuys, California six days a week. He started with Galpin in 1953 and became the dealership's owner in 1964. Among the many accolades, Galpin Ford has been...

Millennials’ Impact on Retail and Onboarding Strategies – Tom Carney, Automotive CX Summit Speaker

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  Millennials are one of the most unique groups of people we've seen in a long time. They're also one of the most special groups when it comes to impacting your dealership. GMs everywhere are wondering how to not only sell to millennials, but to...

Thought Leadership Summit brings out the experts

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Your dealership attends training events such as conferences, forums, and seminars to improve the customer buying experience. According to Jon Munzel, Founder and President of Thought Leadership Summits, when it comes to the differences of these networking getaways the most important takeaways would be...
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Automotive Marketing to Millennials: Important Lessons From a Survey of Over 1,000 Americans

Although it took them a while, millennials have finally entered the retail auto market, and they’ve entered in force. According to industry research, 35%...
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The Economic Facts for Automated Recon

Dialing in your recon processes to a three-to-five-day time to line (T2L) turnaround is like making money. In fact, it is about making money...
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Skip the Jargon When Selling Cars

Anyone who is an expert in his or her field or who has a passion for what they do knows how difficult it can...
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Best Practices to Help Your Employees Set Their Professional Goals

For anyone to improve or advance, they need to have goals set, regardless of whether that’s in an individual’s professional or personal life. Though...
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Avoid These 5 Outdated Practices to Gain Your Customer’s Trust – Joseph Michelli, NYT...

Every dealer knows that providing clients with an excellent customer experience is the easiest and fastest way to win their loyalty. And while there...

Make This Saturday a Day of Success

Being confident in yourself can make all the difference when it comes to selling a car. Turn today into a powerful day of success...

Lead Generation Equals Dollar Creation

On this week's episode of On the Mark, Mark Tewart talks about how to create more leads, navigating marketing channels as a dealer or...

Consumers Are Ready for a Change… Are You?

On this week's episode of Kain & Co., David Kain invites Todd Smith, 360 Converge, to discuss earning back customer trust, getting rid of...

Approaching Digital Retailing Challenges

On this week's episode of Auto Marketing Now, Brian Pasch talks about some of the retailing challenges that dealers and vendors face when trying...