Transitioning to Your Future Business Model – Brian Benstock, GM Paragon Honda and Automotive CX Summit Speaker

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Paragon Honda in Queens, NY is easily one of the top tier Honda dealerships in the county. Jim Fitzpatrick had to a chance to speak with Brian Benstock, GM/Vice President of Paragon Honda about what's now and what's next. Brian has some strong words for dealers...

How texting impacts your dealership – David Schoonover, Automotive CX Summit Speaker

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Teenagers do it, college kids do it, maybe even your parents and grandparents do it. Texting is a popular way of communicating and in most cases, the most efficient way to communicate. David Schoonover, Head of Digital with Kia Motors America, was asked by...

Digital Marketing Best Practices with Google’s James Reutershan – Automotive CX Summit Speaker

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  Jim Fitzpatrick sits down with James Reutershan, Strategy Development Manager for US Automotive at Google, to discuss best practices in digital marketing. James goes over the recent growth in the use of digital video, using third-party sites, and customers' online buying experience as well as...

Why Valuing Every Stakeholder Impacts Your Dealership – Steve Hall, Automotive CX Summit Speaker

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Stakeholders in a company aren't just those who invest in the stock of the brand you sell, but it's also those who invest in your dealership in other ways like your employees, key suppliers, customers, community, and consultants. That was the main reason why...

Making the Most of Your Service Drive – Interview with Frank Ferrara, Automotive CX Summit Speaker

Frank Farreravideo
  CBT's Jim Fitzpatrick sits down with Frank Ferrara, Former Executive VP of Customer Satisfaction at Hyundai Motor America, to discuss Frank's upcoming talk at the Automotive CX Summit. Frank's talk will include his take on the future of the industry, customer satisfaction, and taking...

2 Digital Platforms that are Transforming the Dealership Workplace – Interview with Heather MacPherson

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  CBT's Jim Fitzpatrick sat down with Heather MacPherson, President of The Minery, to discuss how her company is transforming the dealership workplace with their 2 new digital tools, HR4 and imprv. Heather will be speaking at the Automotive CX Summit in June. For more information,...

Galpin Motors’ formula for success starts with founding principles – Brian Allen, Group Director and Automotive CX Summit Speaker

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  At almost 90 years old, Bert Boeckmann still shows up for work at Galpin Motors in Van Nuys, California six days a week. He started with Galpin in 1953 and became the dealership's owner in 1964. Among the many accolades, Galpin Ford has been...

Millennials’ Impact on Retail and Onboarding Strategies – Tom Carney, Automotive CX Summit Speaker

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  Millennials are one of the most unique groups of people we've seen in a long time. They're also one of the most special groups when it comes to impacting your dealership. GMs everywhere are wondering how to not only sell to millennials, but to...

Thought Leadership Summit brings out the experts

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Your dealership attends training events such as conferences, forums, and seminars to improve the customer buying experience. According to Jon Munzel, Founder and President of Thought Leadership Summits, when it comes to the differences of these networking getaways the most important takeaways would be...
Becky Chernekvideo

Becky Chernek Discusses How to Adapt Your Dealership’s F&I Department for the Digital Age

Here to tell us how you can revamp and re-invigorate your dealership’s F&I strategy for 2020 is Becky Chernek. Becky is an F&I Expert,...
rental

How to Run a Successful Dealership Rental Program

Making the decision to open a rental agency at your dealership is a huge commitment. There seems to be a lot of risk involved....
service

The Power of 4DX in the Service Department!

Working with Service Departments has allowed me to be exposed to many different strategies, techniques, processes as well as the latest technologies, software and...
marketing trendsvideo

Brian Pasch Outlines 9 Crucial Marketing Trends You Need to Implement in 2020

  High-level marketing concepts can be daunting for a lot of dealers out there, and oftentimes, it takes guidance from an expert in the field...
social selling

Social Selling: You Can Post, But You Can’t Hide!

We teach the concept of the Business Development Dealership as a method of helping our dealership clients achieve broad scale business growth by leveraging...

Hydrate Your Mind

Have you ever been dehydrated? It can negatively affect your entire body. The same thing can happen to your mind if you don't feed...

Being Transparent During the Deal Proposal

On this week's episode of On the Mark, Mark Tewart urges you not to manipulate or hide any information from the customer during the...

Inspiring Your Customers Through Messaging

On this week's episode of Kain & Co., David Kain talks about how messaging your customers and responding quickly can inspire them to engage...

Addressable Advertising on Cable TV

On this week's episode of Auto Marketing Now, Brian Pasch talks about new marketing opportunities available via cable advertising that some dealers may not...