Transitioning to Your Future Business Model – Brian Benstock, GM Paragon Honda and Automotive CX Summit Speaker

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Paragon Honda in Queens, NY is easily one of the top tier Honda dealerships in the county. Jim Fitzpatrick had to a chance to speak with Brian Benstock, GM/Vice President of Paragon Honda about what's now and what's next. Brian has some…

How texting impacts your dealership – David Schoonover, Automotive CX Summit Speaker

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Teenagers do it, college kids do it, maybe even your parents and grandparents do it. Texting is a popular way of communicating and in most cases, the most efficient way to communicate. David Schoonover, Head of Digital with Kia Motors…

Digital Marketing Best Practices with Google’s James Reutershan – Automotive CX Summit Speaker

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  Jim Fitzpatrick sits down with James Reutershan, Strategy Development Manager for US Automotive at Google, to discuss best practices in digital marketing. James goes over the recent growth in the use of digital video, using third-party sites, and customers' online…

Why Valuing Every Stakeholder Impacts Your Dealership – Steve Hall, Automotive CX Summit Speaker

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Stakeholders in a company aren't just those who invest in the stock of the brand you sell, but it's also those who invest in your dealership in other ways like your employees, key suppliers, customers, community, and consultants. That was…

Making the Most of Your Service Drive – Interview with Frank Ferrara, Automotive CX Summit Speaker

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  CBT's Jim Fitzpatrick sits down with Frank Ferrara, Former Executive VP of Customer Satisfaction at Hyundai Motor America, to discuss Frank's upcoming talk at the Automotive CX Summit. Frank's talk will include his take on the future of the…

2 Digital Platforms that are Transforming the Dealership Workplace – Interview with Heather MacPherson

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  CBT's Jim Fitzpatrick sat down with Heather MacPherson, President of The Minery, to discuss how her company is transforming the dealership workplace with their 2 new digital tools, HR4 and imprv. Heather will be speaking at the Automotive CX…

Galpin Motors’ formula for success starts with founding principles – Brian Allen, Group Director and Automotive CX Summit Speaker

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  At almost 90 years old, Bert Boeckmann still shows up for work at Galpin Motors in Van Nuys, California six days a week. He started with Galpin in 1953 and became the dealership's owner in 1964. Among the many…

Millennials’ Impact on Retail and Onboarding Strategies – Tom Carney, Automotive CX Summit Speaker

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  Millennials are one of the most unique groups of people we've seen in a long time. They're also one of the most special groups when it comes to impacting your dealership. GMs everywhere are wondering how to not only…

Thought Leadership Summit brings out the experts

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Your dealership attends training events such as conferences, forums, and seminars to improve the customer buying experience. According to Jon Munzel, Founder and President of Thought Leadership Summits, when it comes to the differences of these networking getaways the most…
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GSM Frankie Florey discusses how Autosport Acura adapted to the COVID-19 crisis

In today's COVID-19 world, customers value transparency and safety during their car-buying journey now more than ever. No one knows this better than Frankie Florey, General Sales Manager at Autosport Acura of Denville in New Jersey and Automotive News 40…
VINtvvideo

Leveraging sophisticated AI for your dealership’s video marketing strategy

There's nothing more powerful than TV when it comes to marketing, and dealers know this. However, it's also very expensive to do well. Executing television marketing efficiently and cost-effectively is an area that dealers typically struggle with, and they could…

Ford set to begin production of the all-electric F-150

The concept of an all-electric Ford F-150 has been anticipated for a while, and the automaker is taking the first steps to move from a concept to production. In a press release, Ford confirmed plans to begin construction of the…
Mitsubishi

Mitsubishi connected car tech exemplifies a tool for customer retention

On Wednesday, Mitsubishi Motors announced that Eclipse Cross drivers will be equipped with connected car tools to accentuate the ownership experience through the My MITSUBISHI CONNECT app. In a press release, Mitsubishi Motors North America said that they’ve partnered with…
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How F&I can play a part in increasing customer retention

“How do we keep ‘em coming back?” It’s a very important question for anyone working at a dealership. Customer retention is one of the most important priorities throughout dealership operations. Service, parts, and sales all rely on repeat customers and…

Modifying your dealership’s sales approach through COVID-19

Over the last six months, David Lewis has talked with hundreds of dealership personnel. The majority seem to be in agreement that the changes currently being made to the sales process will be around for a long time. On this…

Auto ventures capitalize on stock market strength to push through acquisitions...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…

The role diversity plays in your dealership’s customer communications

Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. As you look across your customer base, there are several moving parts of communications that everyone has to get right. Externally, dealers have to represent the franchise…

Conducting customer interviews online to discuss F&I options

It’s time to face a new reality. Offsite deliveries aren’t going anywhere anytime soon. COVID-19 has forever changed the way car dealers do business, quite possibly forever if not for the foreseeable future. In growing numbers, more dealers performing offsite…