Tuesday, January 19, 2021
Home Auto News Sales Strategy

Sales Strategy

Sales Consultant Recruiting Made Easy

Implementing significant changes in your sales process will go far in attracting young, well-educated salespeople and increase your employee retention rate. BY MARK RIKESS Easily the biggest challenge I hear from dealers is they can’t find and retain young, well-educated salespeople. I believe that is because they are doing what they have always done and […]
TO ACCESS THIS POST, YOU MUST LOG IN or SUBSCRIBE NOW

Creativity Sells Cars

Employee satisfaction lies at the core of Continental Automotive Groups success. BY CAROL WHITE Unlike a lot of second-generation dealers, Will Hardeman and his sister...

Constant Change

The Greater New York Automobile Dealers Association still operates on many of the principles that it was founded on more than 100 years ago,...

Strategy Before Tactics When It Comes to Facebook

When deciding whether to have a separate Facebook account for business and personal, it’s best to examine your marketing goals. BY KATHI KRUSE I’m not...

Selling in the zone

BY CHRIS SARANCENO Recently, I came across some old notes I took at a Half-A-Car training meeting about 12 years ago. The notes were centered...

Easy Ways To Sell More (Even If You’re Too Busy)

The river of gold is still flowing. Don’t wait until it dries up to get serious. BY JOE VERDE I talked to a dealer the other...

REAL Success – R is For Retention

If you want to increase customer retention in your dealership, focus on communicating with them to form a connection. BY BRENDA STANG Customers don’t care...

Using Customer-Centric Websites to Boost Sales

Forward-thinking dealers will utilize improved technologies to turn website visits into increased sales. BY DENNIS GALBRAITH AND GINO CIPPERONI Dealers hear a great deal about...
- Advertisement -

Latest Articles

AIADA President Cody Lusk on how the Biden Administration will likely impact the auto industry

As the COVID-19 pandemic persists, and the Biden administration enters the White House, many dealers are curious to know how new government leadership will...

Five things to consider if you are thinking about selling your dealership

The COVID-19 pandemic has led to significant interruptions in the automotive industry. However, while the move to online sales and additional services like car delivery has...

Biden’s executive actions in first days could influence auto industry

Preparations are being made in the Capitol for Wednesday’s inauguration ceremony, transferring power to President-elect Joe Biden. Amid a heavy police and military presence,...

CBT automotive newscast: January 19, 2021

Today’s Featured Interview: AIADA President Cody Lusk on how the Biden Administration will likely impact the auto industry As the COVID-19 pandemic persists, and the Biden...

4 automotive marketing essentials car dealers should prioritize this year – John Fitzpatrick, Force Marketing

Today on CBT News, John Fitzpatrick, CEO of Force Marketing, joins the show to reflect on marketing in 2020. He also looks ahead to...
This category can only be viewed by members. To view this category, sign up by purchasing – Monthly-17-95 or – Yearly-159.