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Sales Strategy

A guide to understanding the ROI of your phone calls

Every interaction you have with a customer has an impact on your bottom line and the reputation of your dealership. Whether that touch point...

Virtual 20 groups create new possibilities for continuous improvement

Have you ever thought of joining a 20 Group to understand how your dealership can optimize workflow, people, processes and tools to drive more...

The National Retail Federation projects retail sales growth in 2021 with effective vaccine rollout

The year 2020 was a challenging one—particularly for the automotive industry. During the start of the pandemic, U.S. vehicle sales fell as much as...

How car dealers can stay ahead of the curve with a solid business strategy

Today on CBT News, host Jim Fitzpatrick is joined by Shawn Hays, Co-Founder of Sales Hustler and General Manager of Carter Myers Colonial Chevrolet...

Best practices for engaging today’s car shopper: In-person sales (Part 4)

When circumstances have forced society to limit personal interaction, small yet personal touches can make a huge difference in closing a sale. These interactions...

Best practices for engaging today’s car shopper: Remote car sales (Part 3)

A study by KPMG has found that for car purchases, "consumers want ... an end-to-end e-commerce experience." They also don't want to step "in a showroom, even...

Rethinking the test drive to unlock new revenue

There’s no doubt COVID-19 accelerated automotive retailers’ digitization efforts. Evolving consumer preferences for personalized, on-demand service that doesn’t require a dealership visit mean the retail environment now...

TrueCar predicts 16 million new car sales in 2021

Headed into another year of uncertainty, TrueCar is forecasting a healthy increase over 2020’s suppressed auto sales performance, expecting new light vehicle sales in 2021 to...
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