Thursday, September 23, 2021
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3 Tips to Strengthen Your Dealership’s Web Presence

Having your dealership’s web presence online appeals to tech-savvy consumers and is critical to keeping them engaged and eager to visit your dealership. BY ZACH KLEMPF Dealerships without any meaningful online presence are the equivalent of restaurants without a featured cuisine and menu – there’s nothing to whet your appetite and make you want to walk […]
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The Next Wave of Digital Marketing

CEO of LotLinx Dean Evans explains how his company’s “deeplinking” technology is changing the way dealerships connect with their online leads. BY CAROL WHITE Digital...

Make the Most of Your Marketing Dollars

Paying close attention to three key areas could prevent you from wasting 20 percent or more of your marketing budget. BY GLENN PASCH You could...

Strategy Before Tactics When It Comes to Facebook

When deciding whether to have a separate Facebook account for business and personal, it’s best to examine your marketing goals. BY KATHI KRUSE I’m not...
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