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Vehicle Wraps And Graphics Give Dealers A Low-Cost, High-Impact Advertising Medium

Think of your loaner cars and service trucks as mobile brand-marketing messengers. BY CHUCK DE MARTIGNY Have you considered your dealership’s vehicles as valuable media assets? Whether you have a single courtesy van or a fleet of loaner cars, parts trucks, roadside assistance vehicles and demonstrators, those vehicles provide an ideal way to deliver brand […]
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How impactful visuals and interactive content are increasing customer satisfaction

Auto manufacturers (OEMs) have moved away from having an abundance of text and static pictures on their websites, and are instead telling an engaging...

Force Marketing CEO John Fitzpatrick Set to Speak at First Annual CBT Automotive Sales, Service and Marketing Conference & Expo

ATLANTA, GEORGIA (PRWEB) JULY 29, 2015 Force Marketing is proud to announce that CEO and President John Fitzpatrick will be a featured speaker at the...

The Challenge Isn’t Just To Sell Cars To Gen Y, But To Gen Y Women

Understand the particular triggers in a buy decision from millennial women, and adjust your sales tactics accordingly. BY ANNE FLEMING Here are a couple of...

SEO Tactics That A Dealer Not Only Can Grasp, But Use Adeptly

A marketing-oriented dealership exec can police the calls to action, content alignment and other web elements to help his business. BY AMY FARLEY Every dealer by...

Phone Skills Remain Critical In An Era Of Digital Marketing And Online Leads

Dealerships cannot fail to strategize phone connections with customers and prospects, or to follow key rules. BY GRANT CARDONE We all know about instantaneous connection...

Evaluate A Marketing Agency’s Technology Platforms

Be sure marketers are adept with latest tools to sharpen a dealer’s SEM, social media and other strategies. BY AMY FARLEY Work smarter, not harder. It’s...

3 Simple Google Tools That Every Dealer Should Be Utilizing

Utilizing free analytic tools can simplify a dealer’s approach to digital marketing. BY AMY FARLEY Henry Ford once said he knew that half of every...
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