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Is your dealership relying on internet leads alone?

What has the lowest percentage of engagement and conversion of virtually any form of communication? If you guessed emails, you would be correct. In fact, the average email open rate is 2-4 percent. Despite that, Sean Bradley, CEO of Dealer Synergy, says untrained internet sales representatives are still spending the majority of their time playing […]
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Steps To Ensure More Of Your Dealership Web Traffic Is Qualified Sales Leads

Emphasize only the cars you want to sell now, reallocate your digital media spend and refine your search terms. BY TIM O'ROURKE Differentiating your dealership from...

Customize Landing Pages To Ensure Car Shoppers Are Glad They Clicked On Your Online Ads

If searches don’t take them directly to the relevant message for that make and model, they will keep looking elsewhere. BY FRANK J. LOPES How...

Tips and practices to connect with mobile shoppers more effectively

The age of mobile is no longer around the corner - it's here! 50 percent of your potential customers are using mobile devices to...

Market To Buyers Researching Their Next Car

Don’t Wait Until They Have Picked A Make And Model BY PHIL SURA 72% of shoppers start out open to any brand; dealers have 3 months...

Vehicle Wraps And Graphics Give Dealers A Low-Cost, High-Impact Advertising Medium

Think of your loaner cars and service trucks as mobile brand-marketing messengers. BY CHUCK DE MARTIGNY Have you considered your dealership’s vehicles as valuable media...

Force Marketing CEO John Fitzpatrick Set to Speak at First Annual CBT Automotive Sales, Service and Marketing Conference & Expo

ATLANTA, GEORGIA (PRWEB) JULY 29, 2015 Force Marketing is proud to announce that CEO and President John Fitzpatrick will be a featured speaker at the...

How impactful visuals and interactive content are increasing customer satisfaction

Auto manufacturers (OEMs) have moved away from having an abundance of text and static pictures on their websites, and are instead telling an engaging...
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