What has the lowest percentage of engagement and conversion of virtually any form of communication? If you guessed emails, you would be correct. In fact, the average email open rate is 2-4 percent. Despite that, Sean Bradley, CEO of Dealer Synergy, says untrained internet sales representatives are still spending the majority of their time playing […]
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Emphasize only the cars you want to sell now, reallocate your digital media spend and refine your search terms.
BY TIM O'ROURKE
Differentiating your dealership from...
Think of your loaner cars and service trucks as mobile brand-marketing messengers. BY CHUCK DE MARTIGNY
Have you considered your dealership’s vehicles as valuable media...
ATLANTA, GEORGIA (PRWEB) JULY 29, 2015
Force Marketing is proud to announce that CEO and President John Fitzpatrick will be a featured speaker at the...
Auto manufacturers (OEMs) have moved away from having an abundance of text and static pictures on their websites, and are instead telling an engaging...
New data from the National Highway Traffic Safety Administration identifies that traffic accidents in the US have claimed more lives in 2020 than in...
Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps...
Minnesota car dealers were in federal court last week to fight a proposed change to the state’s emissions rules for new automobiles. The regulations...