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Is your dealership relying on internet leads alone?

sevaa - 0
What has the lowest percentage of engagement and conversion of virtually any form of communication? If you guessed emails, you would be correct. In fact, the average email open rate is 2-4 percent. Despite that, Sean Bradley, CEO of Dealer Synergy, says untrained internet sales representatives are still spending the majority of their time playing […]
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Marketing

Steps To Ensure More Of Your Dealership Web Traffic Is Qualified Sales Leads

Tim O'Rourke - 0
Emphasize only the cars you want to sell now, reallocate your digital media spend and refine your search terms. BY TIM O'ROURKE Differentiating your dealership from...
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Marketing

Customize Landing Pages To Ensure Car Shoppers Are Glad They Clicked On Your Online Ads

Frank Lopes - 0
If searches don’t take them directly to the relevant message for that make and model, they will keep looking elsewhere. BY FRANK J. LOPES How...
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Marketing

Tips and practices to connect with mobile shoppers more effectively

sevaa - 0
The age of mobile is no longer around the corner - it's here! 50 percent of your potential customers are using mobile devices to...
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Marketing

Market To Buyers Researching Their Next Car

Phil Sura - 0
Don’t Wait Until They Have Picked A Make And Model BY PHIL SURA 72% of shoppers start out open to any brand; dealers have 3 months...
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Industry News

Vehicle Wraps And Graphics Give Dealers A Low-Cost, High-Impact Advertising Medium

Chuck de Martigny - 0
Think of your loaner cars and service trucks as mobile brand-marketing messengers. BY CHUCK DE MARTIGNY Have you considered your dealership’s vehicles as valuable media...
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Fixed-Ops

Force Marketing CEO John Fitzpatrick Set to Speak at First Annual CBT Automotive Sales, Service and Marketing Conference & Expo

CBT News - 0
ATLANTA, GEORGIA (PRWEB) JULY 29, 2015 Force Marketing is proud to announce that CEO and President John Fitzpatrick will be a featured speaker at the...
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Marketing

How impactful visuals and interactive content are increasing customer satisfaction

sevaa - 0
Auto manufacturers (OEMs) have moved away from having an abundance of text and static pictures on their websites, and are instead telling an engaging...
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Latest Articles

F&I

Is now the right time to try upfront F&I pricing?

Kristine Cain - 0
Many years ago, Carmax stormed into the automotive space with the ‘no haggle’ price. What you see on the window sticker is it...no negotiation,...
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Technology

As traffic fatalities increase in US, can dealers influence safe driving?

Jason Unrau - 0
New data from the National Highway Traffic Safety Administration identifies that traffic accidents in the US have claimed more lives in 2020 than in...
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The Friday 5

EV Special Purpose Acquisition Companies continue to trend upwards

Steve Greenfield - 0
Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps...
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Industry News

CBT special feature: The winners and losers of 2020

CBT News - 0
Welcome back to CBT News. 2020 was an unforgettable year in the auto industry. As dealers worked diligently to keep their families safe, they...
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Association News

Why Minnesota car dealers are fighting a new administrative rule regarding emissions standards – Scott Lambert, MADA

CBT News - 0
Minnesota car dealers were in federal court last week to fight a proposed change to the state’s emissions rules for new automobiles. The regulations...
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