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The Challenge Isn’t Just To Sell Cars To Gen Y, But To Gen Y Women

Understand the particular triggers in a buy decision from millennial women, and adjust your sales tactics accordingly. BY ANNE FLEMING Here are a couple of statistics that ought to command your attention as dealers. The estimated population of millennials, or “Gen Y,” in the U.S. is about 78 million. According to J.D. Power and Associates, […]
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SEO Tactics That A Dealer Not Only Can Grasp, But Use Adeptly

A marketing-oriented dealership exec can police the calls to action, content alignment and other web elements to help his business. BY AMY FARLEY Every dealer by...

Phone Skills Remain Critical In An Era Of Digital Marketing And Online Leads

Dealerships cannot fail to strategize phone connections with customers and prospects, or to follow key rules. BY GRANT CARDONE We all know about instantaneous connection...

Evaluate A Marketing Agency’s Technology Platforms

Be sure marketers are adept with latest tools to sharpen a dealer’s SEM, social media and other strategies. BY AMY FARLEY Work smarter, not harder. It’s...

3 Simple Google Tools That Every Dealer Should Be Utilizing

Utilizing free analytic tools can simplify a dealer’s approach to digital marketing. BY AMY FARLEY Henry Ford once said he knew that half of every...

3 Tips to Strengthen Your Dealership’s Web Presence

Having your dealership's web presence online appeals to tech-savvy consumers and is critical to keeping them engaged and eager to visit your dealership. BY ZACH KLEMPF Dealerships...

The Next Wave of Digital Marketing

CEO of LotLinx Dean Evans explains how his company’s “deeplinking” technology is changing the way dealerships connect with their online leads. BY CAROL WHITE Digital...

Make the Most of Your Marketing Dollars

Paying close attention to three key areas could prevent you from wasting 20 percent or more of your marketing budget. BY GLENN PASCH You could...

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Latest Articles

Are customers shifting entirely to online car buying? TX dealer Ben Keating weighs in

It may be difficult to find a dealer as unique as Ben Keating. Not only does he operate a successful dealership group, Keating Auto...

How the As-a-Service Revolution empowers dealerships to be more efficient

While disruptive technology sounds intimidating, it’s critical to support the changing way we do business. The “as-a-service” revolution is gaining more momentum now than ever before as a growing number of companies integrate their processes with cloud-based, data-driven platforms to better manage...

Lower volume, higher profits the name of the game for dealers on Black Friday

In yet another twist on a topsy-turvy year, Black Friday car deals are expected to be less aggressive than they have been in previous...

CBT automotive newscast: November 25, 2020

Today’s Featured Interview: Are customers shifting entirely to online car buying? TX dealer Ben Keating weighs in It may be difficult to find a dealer as...

How salespeople can make the most of their digital leads – Sean Gardner

Today on CBT News, Sean Gardner joins the show to discuss what sales teams need to be doing right now. Gardner is an instructor...
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