Tuesday, January 19, 2021
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Digital Retailing

Too Much Ad Clutter Hurts Online Searches

Russ Chandler - 0
Is a Website Personalization Strategy for You? By Russ Chandler In this day and age, your website is, arguably, the most important aspect of your dealership’s overall marketing — both online and offline. There’s a lot that goes into creating a pristine dealership website. Your ideal website should be highly functional (cleanly & properly coded), and […]
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Marketing

Facebook Ads Target Service Customers

Glenn Pasch - 0
Unlocking Digital Gold Mine in the Service Department By Glenn Pasch Think of the Gold Rush of the early 1900’s. People crossed the country because they heard...
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Industry News

Should you hug your haters? Hear the story of one dealership that did just that.

sevaa - 0
Alright, raise your hand if you have haters. No, not family members...haters with your dealership. No, not your co-workers. I mean...
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Marketing

Do you know your target audience? Learn who they are and how to draw them in.

sevaa - 0
Do you want your messaging to be effective and your brand to be enticing? Of course you do. The best place to start is...
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Digital Retailing

Are potential customers able to navigate around your website?

sevaa - 0
Recent studies and surveys tell us shopping online has become very popular, so, would potential customers be able to navigate around yours without issues? According...
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Marketing

What One Skill Do Dealership GMs Absolutely Need Today? Intimacy With Marketing Fundamentals

sevaa - 0
Are you comfortable with digital marketing concepts, even if you can't get too far down in the weeds? By Glenn Pasch Recently, I was asked...
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Marketing

Is your dealership looking for profit in all the wrong places?

sevaa - 0
Working harder and longer...a lot of managers operate dealerships this way because of a lack of training. According to sales trainer, Joe Verde, this...
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Marketing

Don’t Strategize Your Marketing for Only Women or Millennial Car Buyers

Dennis Galbraith - 0
Dealers must not equate these broad customer groups with common market segments that they can effectively target. BY DENNIS GALBRAITH I hear or read many dealers,...
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Association News

AIADA President Cody Lusk on how the Biden Administration will likely impact the auto industry

CBT News - 0
As the COVID-19 pandemic persists, and the Biden administration enters the White House, many dealers are curious to know how new government leadership will...
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Management

Five things to consider if you are thinking about selling your dealership

Chanell Turner - 0
The COVID-19 pandemic has led to significant interruptions in the automotive industry. However, while the move to online sales and additional services like car delivery has...
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Economy

Biden’s executive actions in first days could influence auto industry

Jason Unrau - 0
Preparations are being made in the Capitol for Wednesday’s inauguration ceremony, transferring power to President-elect Joe Biden. Amid a heavy police and military presence,...
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Daily Newscast

CBT automotive newscast: January 19, 2021

CBT News - 0
Today’s Featured Interview: AIADA President Cody Lusk on how the Biden Administration will likely impact the auto industry As the COVID-19 pandemic persists, and the Biden...
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Marketing

4 automotive marketing essentials car dealers should prioritize this year – John Fitzpatrick, Force Marketing

CBT News - 0
Today on CBT News, John Fitzpatrick, CEO of Force Marketing, joins the show to reflect on marketing in 2020. He also looks ahead to...
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