Tuesday, January 19, 2021
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Too Much Ad Clutter Hurts Online Searches

Is a Website Personalization Strategy for You? By Russ Chandler In this day and age, your website is, arguably, the most important aspect of your dealership’s overall marketing — both online and offline. There’s a lot that goes into creating a pristine dealership website. Your ideal website should be highly functional (cleanly & properly coded), and […]
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Facebook Ads Target Service Customers

Unlocking Digital Gold Mine in the Service Department By Glenn Pasch Think of the Gold Rush of the early 1900’s. People crossed the country because they heard...

Should you hug your haters? Hear the story of one dealership that did just that.

Alright, raise your hand if you have haters. No, not family members...haters with your dealership. No, not your co-workers. I mean...

Do you know your target audience? Learn who they are and how to draw them in.

Do you want your messaging to be effective and your brand to be enticing? Of course you do. The best place to start is...

Are potential customers able to navigate around your website?

Recent studies and surveys tell us shopping online has become very popular, so, would potential customers be able to navigate around yours without issues? According...

What One Skill Do Dealership GMs Absolutely Need Today? Intimacy With Marketing Fundamentals

Are you comfortable with digital marketing concepts, even if you can't get too far down in the weeds? By Glenn Pasch Recently, I was asked...

Is your dealership looking for profit in all the wrong places?

Working harder and longer...a lot of managers operate dealerships this way because of a lack of training. According to sales trainer, Joe Verde, this...

Don’t Strategize Your Marketing for Only Women or Millennial Car Buyers

Dealers must not equate these broad customer groups with common market segments that they can effectively target. BY DENNIS GALBRAITH I hear or read many dealers,...
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Latest Articles

AIADA President Cody Lusk on how the Biden Administration will likely impact the auto industry

As the COVID-19 pandemic persists, and the Biden administration enters the White House, many dealers are curious to know how new government leadership will...

Five things to consider if you are thinking about selling your dealership

The COVID-19 pandemic has led to significant interruptions in the automotive industry. However, while the move to online sales and additional services like car delivery has...

Biden’s executive actions in first days could influence auto industry

Preparations are being made in the Capitol for Wednesday’s inauguration ceremony, transferring power to President-elect Joe Biden. Amid a heavy police and military presence,...

CBT automotive newscast: January 19, 2021

Today’s Featured Interview: AIADA President Cody Lusk on how the Biden Administration will likely impact the auto industry As the COVID-19 pandemic persists, and the Biden...

4 automotive marketing essentials car dealers should prioritize this year – John Fitzpatrick, Force Marketing

Today on CBT News, John Fitzpatrick, CEO of Force Marketing, joins the show to reflect on marketing in 2020. He also looks ahead to...
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