Tuesday, January 19, 2021
Home Auto News Marketing

Marketing

How to start planning your digital marketing strategy for 2021 – Brian Pasch

Despite the COVID-19 pandemic, experts we’ve talked to say the retail auto industry is booming. Digital marketing and retailing has played a large role in making that possible. However, many dealers still have not brought their marketing budgets back 100%. How long this strategy will last? On today’s show we’re talking to Brian Pasch, Founder […]
TO ACCESS THIS POST, YOU MUST LOG IN or SUBSCRIBE NOW

Best practices for using video on a dealer site

We live in an emerging Golden Era of video and photography. The new iPhone 12 can record videos in Dolby Vision format, and they...

Today’s best digital marketing strategies and practices for car dealers

In this competitive landscape, how do you get consumers to come to you? That’s the million-dollar question. Since the start of the COVID-19 pandemic,...

Minimalist marketing techniques to try at your car dealership – Paul Potratz

There is a lot of talk surrounding advertising techniques and the best way to reach consumers, especially in today’s climate. Paul Potratz, owner of...

Tips for effective vehicle merchandising and marketing – Part 2

Customers Don't Always Come Through the Front Door As discussed in part one, the virtual showroom may seem similar to the brick-and-mortar store, but there's...

Tips for effective vehicle merchandising and marketing

You can prepare a steak and potato dinner in two ways. One is to meticulous cook the steak and potato, arrange it beautifully on...

4 steps to successfully manage online reviews – Erica Danford, Dealer.com

The customer review is powerful for a dealership and it’s reputation, so how can you better manage and make online reviews work for you?...

Online consumer engagement showing indications of industry rebound

Car shoppers are continuing a slow but steady push back to normal purchasing practices, according to analysis of marketing data by Comscore in a...
- Advertisement -

Latest Articles

How the acceleration of digital retailing will affect the auto industry long-term – Pete MacInnis, eLEND Solutions

Today on CBT News, anchor Jim Fitzpatrick is joined by Pete MacInnis, Founder and CEO of eLEND Solutions. His company offers automotive finance solutions...

AIADA President Cody Lusk on how the Biden Administration will likely impact the auto industry

As the COVID-19 pandemic persists, and the Biden administration enters the White House, many dealers are curious to know how new government leadership will...

Five things to consider if you are thinking about selling your dealership

The COVID-19 pandemic has led to significant interruptions in the automotive industry. However, while the move to online sales and additional services like car delivery has...

Biden’s executive actions in first days could influence auto industry

Preparations are being made in the Capitol for Wednesday’s inauguration ceremony, transferring power to President-elect Joe Biden. Amid a heavy police and military presence,...

CBT automotive newscast: January 19, 2021

Today’s Featured Interview: AIADA President Cody Lusk on how the Biden Administration will likely impact the auto industry As the COVID-19 pandemic persists, and the Biden...
This category can only be viewed by members. To view this category, sign up by purchasing – Monthly-17-95 or – Yearly-159.