Tuesday, January 19, 2021
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How to start planning your digital marketing strategy for 2021 – Brian Pasch

CBT News - 0
Despite the COVID-19 pandemic, experts we’ve talked to say the retail auto industry is booming. Digital marketing and retailing has played a large role in making that possible. However, many dealers still have not brought their marketing budgets back 100%. How long this strategy will last? On today’s show we’re talking to Brian Pasch, Founder […]
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Marketing

Best practices for using video on a dealer site

Steve Mitchell - 0
We live in an emerging Golden Era of video and photography. The new iPhone 12 can record videos in Dolby Vision format, and they...
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Marketing

Today’s best digital marketing strategies and practices for car dealers

CBT News - 0
In this competitive landscape, how do you get consumers to come to you? That’s the million-dollar question. Since the start of the COVID-19 pandemic,...
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Marketing

Minimalist marketing techniques to try at your car dealership – Paul Potratz

CBT News - 0
There is a lot of talk surrounding advertising techniques and the best way to reach consumers, especially in today’s climate. Paul Potratz, owner of...
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Marketing

Tips for effective vehicle merchandising and marketing – Part 2

Steve Mitchell - 0
Customers Don't Always Come Through the Front Door As discussed in part one, the virtual showroom may seem similar to the brick-and-mortar store, but there's...
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Marketing

Tips for effective vehicle merchandising and marketing

Steve Mitchell - 0
You can prepare a steak and potato dinner in two ways. One is to meticulous cook the steak and potato, arrange it beautifully on...
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Marketing

4 steps to successfully manage online reviews – Erica Danford, Dealer.com

CBT News - 0
The customer review is powerful for a dealership and it’s reputation, so how can you better manage and make online reviews work for you?...
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Marketing

Online consumer engagement showing indications of industry rebound

Jason Unrau - 0
Car shoppers are continuing a slow but steady push back to normal purchasing practices, according to analysis of marketing data by Comscore in a...
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F&I

How the acceleration of digital retailing will affect the auto industry long-term – Pete MacInnis, eLEND Solutions

CBT News - 0
Today on CBT News, anchor Jim Fitzpatrick is joined by Pete MacInnis, Founder and CEO of eLEND Solutions. His company offers automotive finance solutions...
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Association News

AIADA President Cody Lusk on how the Biden Administration will likely impact the auto industry

CBT News - 0
As the COVID-19 pandemic persists, and the Biden administration enters the White House, many dealers are curious to know how new government leadership will...
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Management

Five things to consider if you are thinking about selling your dealership

Chanell Turner - 0
The COVID-19 pandemic has led to significant interruptions in the automotive industry. However, while the move to online sales and additional services like car delivery has...
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Economy

Biden’s executive actions in first days could influence auto industry

Jason Unrau - 0
Preparations are being made in the Capitol for Wednesday’s inauguration ceremony, transferring power to President-elect Joe Biden. Amid a heavy police and military presence,...
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Daily Newscast

CBT automotive newscast: January 19, 2021

CBT News - 0
Today’s Featured Interview: AIADA President Cody Lusk on how the Biden Administration will likely impact the auto industry As the COVID-19 pandemic persists, and the Biden...
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