Despite the COVID-19 pandemic, experts we’ve talked to say the retail auto industry is booming. Digital marketing and retailing has played a large role in making that possible. However, many dealers still have not brought their marketing budgets back 100%. How long this strategy will last? On today’s show we’re talking to Brian Pasch, Founder […]
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In this competitive landscape, how do you get consumers to come to you? That’s the million-dollar question. Since the start of the COVID-19 pandemic,...
There is a lot of talk surrounding advertising techniques and the best way to reach consumers, especially in today’s climate. Paul Potratz, owner of...
Customers Don't Always Come Through the Front Door
As discussed in part one, the virtual showroom may seem similar to the brick-and-mortar store, but there's...
Today on CBT News, anchor Jim Fitzpatrick is joined by Pete MacInnis, Founder and CEO of eLEND Solutions. His company offers automotive finance solutions...
As the COVID-19 pandemic persists, and the Biden administration enters the White House, many dealers are curious to know how new government leadership will...
The COVID-19 pandemic has led to significant interruptions in the automotive industry. However, while the move to online sales and additional services like car delivery has...
Preparations are being made in the Capitol for Wednesday’s inauguration ceremony, transferring power to President-elect Joe Biden. Amid a heavy police and military presence,...
Today’s Featured Interview:
AIADA President Cody Lusk on how the Biden Administration will likely impact the auto industry
As the COVID-19 pandemic persists, and the Biden...