Thursday, May 13, 2021
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Six tips for mastering multicultural marketing at your dealership

Today’s consumer looks much different than they did two decades or even ten years ago. According to Deloitte, millennials are the most diverse generational cohort in the history of the United States. Roughly 44% of this group consists of racial or ethnic minorities. This evolution of demographics has made the need for multicultural marketing strategies […]
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Marketing to women in the post-COVID world

We live in unusual times. Today, still in the midst of an uncertain pandemic, people tend to have either an abundance of free time, or no...

How to optimize your dealership’s targeted TV ads and effectively communicate with car buyers – Kevin Bacon, Effectv & Ryan Dooley, Dooley Advertising

Since the beginning of the COVID-19 pandemic, the automotive industry as a whole really started to transform itself. Car dealerships nationwide transitioned many of...

Car dealership advertising ideas to drive success despite the pandemic

With COVID numbers continuing to stay high across the nation, many consumers are still shopping from home, and although e-commerce has been around for...

4 automotive marketing essentials car dealers should prioritize this year – John Fitzpatrick, Force Marketing

Today on CBT News, John Fitzpatrick, CEO of Force Marketing, joins the show to reflect on marketing in 2020. He also looks ahead to...

CBT News launches its NADA High Media Impact Package for companies that want to connect with dealers

For more than eight years, CBT News has been working to build strong relationships with dealers across the country. Whether it’s through reporting daily...

Facebook & PureCars joint-study reveals key social marketing findings for car dealers

Measuring and attributing social media marketing campaigns to offline sales is often tricky for car dealers. Recently, a joint study ran by Facebook and PureCars, focused...

The role technological innovation will continue to play in 2021 for car dealers – Bill Reidy, LotLinx

Today on CBT News, we're pleased to welcome the new Chief Revenue Officer of LotLinx, Bill Reidy, to the show. In this segment, Reidy...
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