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Brian Pasch addresses the digital marketing challenges car dealers are facing today

How are you addressing your marketing measurements in today’s digital landscape? Joining us on today’s show Brian Pasch, Founder, and CEO of PCG Companies, also the host of CBT’s monthly series, Auto Marketing Now, to discuss marketing measurement challenges for car dealers and agencies today.  One of the challenges car dealers are facing, is trying […]
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How to build valuable, digital content for your car-buying audience

Many car dealerships struggle with the consumer-facing content that they send out. Social media posts, blog content, and newsletters inevitably become saturated with new...

Melissa Z. Clark discusses her new role as CEO of Sokal and trends in automotive advertising

Melissa Z. Clark has officially been announced as the new Chief Executive Officer of Sokal, one of the largest automotive advertising agencies in the...

Six tips for mastering multicultural marketing at your dealership

Today's consumer looks much different than they did two decades or even ten years ago. According to Deloitte, millennials are the most diverse generational...

Sokal Announces New CEO

RALEIGH, N.C., June 16, 2021-- Sokal, a distinguished leader in automobile advertising, announced yesterday that Melissa Z. Clark has been officially appointed as the...

The importance of monitoring your ad spend and finding the right messaging for your market – Kyle McCracken & Brent Durham, iFrog Marketing Solutions

Like every other department in the car dealership, dealers are having to re-tool their marketing practices to compete in a post-COVID market. Today, we...

Why customer communication is key for car dealers during tight vehicle supply and flexible consumer demand

Car dealers around the country are feeling the strain of the current tight supply situation. As more customers search far and wide online for...

How Apple’s latest update could impact your auto marketing

If you’re noticing urgent-looking notifications in your dealership’s Facebook Ads Manager account, you aren’t alone. Since Apple’s latest iOS 14 update officially rolled out in...
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