Wednesday, November 25, 2020
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Why now is the time to lean into your dealership’s marketing strategy – John Fitzpatrick

On today’s show, we’re pleased to welcome back John Fitzpatrick, Co-Founder and CEO of Force Marketing to discuss the latest updates and news in the automotive industry with regards to marketing trends and strategy. Labor Day was a key moment for the auto retail industry to fully realize its recovery potential. The feedback that Fitzpatrick […]
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Facebook seeks to optimize mobile shopping through new automotive ad initiative

According to J.D. Power, 53% of automotive internet shoppers use a mobile device to gain information about automobiles. The world of automotive research is...

Moving marketing to an increasingly online environment

Apple’s fall product launch for the new iPad and Apple Watch moved online in 2020, and Nike launched a line of activewear in September...

Leveraging sophisticated AI for your dealership’s video marketing strategy

There's nothing more powerful than TV when it comes to marketing, and dealers know this. However, it's also very expensive to do well. Executing...

Dealer Forward – Marketing Edition: Shifting Consumer Preferences

Welcome to a special marketing edition of Dealer Forward. For years, dealer and technology partners have been working to bridge the ‘online to-in-store' experiences....

How dealerships can use geofencing strategies to target customers

As dealerships enter into their next quarter of the marketing plan, many think creating a new marketing campaign is not in the budget. Especially...

Pointers in positive messaging from Coca-Cola

Worldwide beverage brand Coca-Cola was quiet as the coronavirus pandemic raged worldwide. Rather than pushing their product, the global leader cut their ad spend...

Google’s automotive retail head Lissette Gole, discusses meeting modern consumer demands

 Digital retailing has become a necessity for dealers in the midst of the pandemic. However, tracking consumer activity online and increasing the efficacy of...

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CBT automotive newscast: November 25, 2020

Today’s Featured Interview: Are customers shifting entirely to online car buying? TX dealer Ben Keating weighs in It may be difficult to find a dealer as...

How salespeople can make the most of their digital leads – Sean Gardner

Today on CBT News, Sean Gardner joins the show to discuss what sales teams need to be doing right now. Gardner is an instructor...
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