Sunday, September 19, 2021
Home Auto News Marketing

Marketing

Maximizing dealership marketing ROI for the long-term

While new vehicle registrations reached a 10-year high in March and some dealers benefited from record-breaking sales and profit margins in 2020 and into...

Why and how to pursue position zero on Google

SERP position zero is the new target bullseye. Yes, of course, it's fair to ask, "Wait, you mean being number 1 on SERP isn't...

Why new vehicle inventory shortages don’t have to prevent you from gaining new customers

Leveraging backend marketing technology used in variable operations can have positive effects on the fixed operations side of the business as well. Joining us...

How influencer marketing can benefit your car dealership

It would be easy to think that influencers have been a new tool for marketing in the last ten years, but you would be...

The top 3 video marketing metrics car dealers should follow

In-market shoppers see your videos when they’re ready to visit your dealership. For example, 97% of auto shoppers acted after watching a video, and 40% searched inventory. Posting...

Where the auto industry is, and where it needs to go – Bob Lanham, Facebook

Car dealers and other retail professionals in the automotive industry recently came together in Napa, California for the annual Digital Marketing Strategies Conference. Among...

How car dealers can increase revenue by shifting their focus to fixed operations – Tom Heizer, SVP at GSM

There is a lot of focus on new vehicle inventories and how they are being impacted by the continuing chip shortage. Although grosses have...

The value that geofencing marketing can bring to car dealers

Digital devices have helped usher in a change in how auto dealerships determine marketing plans. The national experience over the past year has pushed...
- Advertisement -

Latest Articles

This category can only be viewed by members. To view this category, sign up by purchasing – Monthly-17-95 or – Yearly-159.