Thursday, May 13, 2021
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It is time to stop debating & hire a digital marketing manager for your dealership

A few years ago, I published an article about the need for a full time marketing manager in every automotive dealership. This view was met with resistance from those in leadership positions inside dealerships. Some comments were based around the cost of having an additional full time employee. Other comments focused on what this person […]
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Consider more consumer-centered marketing plans as your car dealership reopens

As states begin to reopen officially, dealers should see more traffic on the floors and lots – in theory. It’s welcome news to businesses...

Improving engagement with multichannel marketing

You may have heard that to succeed today, you need to be online. That's true, especially in the year 2021. The last year has...

Tailoring your automotive marketing for 2021

Marketing your dealership to your customer has historically been a fairly straightforward task. There are nuances in using data, but the data has been...

How digital retailing can personally tailor the car buying experience for customers – Bob George, Dealer.com

A strong digital marketing presence is crucial for your dealership in today’s marketplace. This afternoon on CBT News, we are discussing Dealer.com’s latest industry...

Force Marketing making bold moves with acquisition of GSM, a fixed-ops marketing company

On this special edition of CBT News, John Fitzpatrick, Co-Founder and CEO of Force Marketing, and Shelley Washburn, President of GSM join guest host...

Allyson Witherspoon, CMO of Nissan USA, on launching 10 new models and marketing in 2021

Today on CBT News, host Jim Fitzpatrick is joined by Allyson Witherspoon. Vice President and Chief Marketing Officer of Nissan USA. Witherspoon joins the...

JJ Quest discusses how car dealers can evolve their marketing practices to match current digital trends

Marketing techniques continue to evolve as innovative digital trends enter the market. You may be asking yourself, what’s the best way to maintain effective...
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