Wednesday, November 25, 2020
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Minimalist marketing techniques to try at your car dealership – Paul Potratz

There is a lot of talk surrounding advertising techniques and the best way to reach consumers, especially in today’s climate. Paul Potratz, owner of Potratz Partners Advertising is taking his own unique approach, yet again, with his latest venture, Helderburg. It’s all about the restoration, customization, and experience of the Land Rover Defenders, and get […]
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Tips for effective vehicle merchandising and marketing – Part 2

Customers Don't Always Come Through the Front Door As discussed in part one, the virtual showroom may seem similar to the brick-and-mortar store, but there's...

Tips for effective vehicle merchandising and marketing

You can prepare a steak and potato dinner in two ways. One is to meticulous cook the steak and potato, arrange it beautifully on...

4 steps to successfully manage online reviews – Erica Danford, Dealer.com

The customer review is powerful for a dealership and it’s reputation, so how can you better manage and make online reviews work for you?...

Online consumer engagement showing indications of industry rebound

Car shoppers are continuing a slow but steady push back to normal purchasing practices, according to analysis of marketing data by Comscore in a...

OfferLogix EVP Aaron Bickart on the importance of transparent finance solutions for car dealers

Joining us today is Aaron Bickart, executive vice president and general manager of OfferLogix, to discuss the marketplace today in regards to the vehicle,...

Marketing during COVID-19: Five examples of advertising to customers

Is your dealership marketing team finding their balance when it comes to crafting the right advertising messaging during this COVID-19 pandemic? This action can...

How the new Facebook automotive inventory ad options affect your dealership

When advertising on social media platforms like Facebook, automotive marketers must their strategies often, as these sites constantly evolve. In fact, last year Facebook...

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Are customers shifting entirely to online car buying? TX dealer Ben Keating weighs in

It may be difficult to find a dealer as unique as Ben Keating. Not only does he operate a successful dealership group, Keating Auto...

How the As-a-Service Revolution empowers dealerships to be more efficient

While disruptive technology sounds intimidating, it’s critical to support the changing way we do business. The “as-a-service” revolution is gaining more momentum now than ever before as a growing number of companies integrate their processes with cloud-based, data-driven platforms to better manage...

Lower volume, higher profits the name of the game for dealers on Black Friday

In yet another twist on a topsy-turvy year, Black Friday car deals are expected to be less aggressive than they have been in previous...

CBT automotive newscast: November 25, 2020

Today’s Featured Interview: Are customers shifting entirely to online car buying? TX dealer Ben Keating weighs in It may be difficult to find a dealer as...

How salespeople can make the most of their digital leads – Sean Gardner

Today on CBT News, Sean Gardner joins the show to discuss what sales teams need to be doing right now. Gardner is an instructor...
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