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What the Indy 500 Can Teach Dealers

BY JEFF COWAN Anyone who knows me knows that my first love outside my family is for “The Greatest Spectacle in Racing– The Indy 500.” I, like most who enjoy this spectacle, watch it for its pure entertainment value and the high drama that it always delivers. If you live in Indianapolis year round you […]
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Safety in Numbers: Boost Confidence, Boost Sales

Impress both the buyer and her companion to improve dealership sales. BY ANNE FLEMING When buying a car, 54 percent of women bring someone with...

It’s Time to Create Your Business Development Dealership

Going beyond the current BDC model and creating a business development dealership makes all employees accountable for growth in sales and service. BY DAVID...

Boomer Car Buyers Are Your Best Bet

62.3% of all new vehicles are purchased by buyers over 50 *1. People 50 to 68 are known in the marketing world as Baby...

The Power In Numbers

J.D. Power’s Power Information Network and PowerDealer are giving dealers the data they need to stay competitive in the marketplace. BY BARRY COURTER Want to...

Why Do Women Visit More Dealerships Than Men?

How to convert extra visits into dollars for your dealership. BY ANNE FLEMING Women visit 30 percent more dealerships than men prior to buying a...

Success is a Choice

It takes more than just ‘showing up’ to be successful. BY MARK TEWART Woody Allen said, “Eighty percent of success is just showing up.” If that...

Cody Lusk discusses the federal legislation that could impact the industry in 2015

Coming up in May, the American International Automobile Dealers Association will host their two-day industry summit in Washington D.C. The 9th annual event will...
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