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Cody Lusk discusses the federal legislation that could impact the industry in 2015

Coming up in May, the American International Automobile Dealers Association will host their two-day industry summit in Washington D.C. The 9th annual event will allow attendees to hear from Washington insiders and industry execs. We recently spoke to AIADA President Cody Lusk about the event as well as the legislation taking place in Washington that […]
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Holograms: Coming to a Dealership Near You?

Will holographic technology make the tablet – or even the F&I manager – obsolete? BY GEORGE ANGUS Americans love technology. That’s a fact. And staying...

Selling in the zone

BY CHRIS SARANCENO Recently, I came across some old notes I took at a Half-A-Car training meeting about 12 years ago. The notes were centered...

REAL Success – R is For Retention

If you want to increase customer retention in your dealership, focus on communicating with them to form a connection. BY BRENDA STANG Customers don’t care...
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