Tuesday, January 19, 2021
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Fixed-Ops

How Dealers Can Use Fixed Ops to Maximize Customer Lifetime Value

When most people think of a dealership’s automotive sales, much of the emphasis is put on cars. Nevertheless, the service and parts departments and their impact on automotive dealership sales shouldn’t be ignored. According to NADA, the service department now comprises practically half of a dealership’s profit. Additionally, they found that 74 percent of customers […]
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Service Manager Christa Collins on Training New Fixed-Ops Hires from Scratch

What separates one service department from the next? Some may say the service technicians and the work they do. Today we’ll learn about a...

How Dealer Body Shops Can Navigate the Restart

In April 2020, traffic volumes across the US were reduced by 30 to 60 percent as COVID-19 restrictions kept much of the public at...

How Dealers Can Streamline Pickup and Drop-off for Service

The effect of the novel coronavirus has yet to recede in the United States, and the overall consumer sentiment among Americans is split between...

Is Your Dealership Charging for Service Pickup and Delivery?

Retail automotive trends are constantly shifting so it’s important to stay up-to-date with the latest information and data so you don't miss out on...

Volvo Car USA Encouraging Tech Careers with Free Tools

Technicians have been a rare commodity for years, spurring companies like Manheim to begin developing apprentice technicians in new and creative ways. However, entrants...

Re-Adjusting Service Department Goals During the Pandemic – Daniel Korte, Serra Traverse City

  Many service directors are faced with the difficult task of eliminating positions as the pandemic continues, but one service director has been able to...

Five Marketing Strategies to Increase Service Department Sales

According to the National Automobiles Dealers Association, almost 50 percent of a dealer's gross profits are generated by the service department. For many dealerships,...
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4 automotive marketing essentials car dealers should prioritize this year – John Fitzpatrick, Force Marketing

Today on CBT News, John Fitzpatrick, CEO of Force Marketing, joins the show to reflect on marketing in 2020. He also looks ahead to...
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