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Banking on a New Customer Experience

Bernie Moreno, founder and president of the Bernie Moreno Companies, draws upon his days with Saturn Corp., to build Ohio’s largest luxury auto group. BY CAROL WHITE When Saturn was founded back in 1985, it truly was a “different kind of car company.” Some would argue that it was a company way ahead of its […]
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Why Do Women Visit More Dealerships Than Men?

How to convert extra visits into dollars for your dealership. BY ANNE FLEMING Women visit 30 percent more dealerships than men prior to buying a...

Creativity Sells Cars

Employee satisfaction lies at the core of Continental Automotive Groups success. BY CAROL WHITE Unlike a lot of second-generation dealers, Will Hardeman and his sister...

It’s Time For a Customer Service Health Checkup

Now is the time to let the past go, focus on what you can control and create an exceptional 2015 for your staff and...

REAL Success – R is For Retention

If you want to increase customer retention in your dealership, focus on communicating with them to form a connection. BY BRENDA STANG Customers don’t care...

Transforming the Customer Experience in the Service Drive

2014 was a big year for AutoPoint, and Managing Director Rich Holland says the company is on track for an even bigger 2015. BY...
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