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Potential Future Managers Won’t Just Tumble Into Your Dealership’s Pipeline

Implement a process to tap new leaders, whether based on gut feel or quantifiable criteria. BY KIRK MANZO Why can some new leaders effectively transition into the role of reliable performer for your dealership, while others fail spectacularly? To increase the likelihood that the next person you promote to a managerial role actually succeeds, your […]
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Vehicle Wraps And Graphics Give Dealers A Low-Cost, High-Impact Advertising Medium

Think of your loaner cars and service trucks as mobile brand-marketing messengers. BY CHUCK DE MARTIGNY Have you considered your dealership’s vehicles as valuable media...

The Huge Cox Buyout Of Dealertrack: What It Means To Dealers

Market participants expect greater simplicity for customers, but also more aggressive marketing and pricing. BY JON MCKENNA The price tag for Cox Automotive Inc.’s planned...

Dealer Pricing Transparency And TrueCar Are Debated Without NADA On The Front Line

Some dealers wonder why main trade association doesn’t take a more prominent role, but NADA prefers a back seat here. BY JON MCKENNA Back in 2013,...

Dealerships Adjacent To Military Bases Can’t Just Sit Back And Wait For Customers

Texas Mazda store learns what’s necessary with relationship-building, sponsorships, advertising. BY MARY WELCH With roughly 40,000 soldiers stationed at Fort Hood in Killeen, Texas, about an...

Dragging Heels On Sales Lead Follow-Up Can Kill Dealerships

Your people must take a disciplined, structured approach to following up on leads by phone or online. BY GRANT CARDONE The landscape of the automotive...

Evaluate The Pros And Cons Of Training Your Dealership Employees Remotely

It’s not as simple as comparing lower cost of online learning, webinars with whether they will retain material. BY CHRIS ROLLINS Is training of employees...

Growth In Luxury Car Sales Comes From Millennial Women, Not Wealthy Execs

Dealers should be shifting their marketing strategy to appeal to the segment likely to dominate their business for some time. BY JODY DEVERE Luxury car...
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