Bill Wittenmyer on Recruitment, Creating the right culture, and Prospecting

As a car dealer, unless you’re wearing a shirt or hat out in public advertising your store, it’s hard for some people to actually know what you do for a career. ELEAD1 Partner Bill Wittenmyer told CBT’s Jim Fitzpatrick recently that dealership personnel used to be walking billboards for their stores, and it might be something they should get back to doing.

Jim Fitzpatrick invites ELEAD1 Partner Bill Wittenmyer to the studio to discuss car dealers advertising for their stores, how to recruit and hire for the right culture, and more.