Balancing At-Home and In-Store Transactions As Showrooms Start to Reopen – Kevin LeSage, Autotrader

Autotrader

In today’s segment on CBT News, we’re pleased to welcome back Kevin LeSage, Director of Digital Marketing for Autotrader. In this interview, Jim and Kevin discuss how dealers can shift their sales strategy to incorporate at-home buying as more dealers and showrooms are starting to reopen.


Did you enjoy this interview? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com.

Car Biz Today, the official resource of the retail automotive industry.

soundcloudBe sure to follow us on Facebook and Twitter to stay up to date or catch-up on all of our podcasts on demand.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest auto industry news from CBT News.