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[Webinar] Maximizing Your Pre-Owned Marketing Results
September 14, 2017 @ 1:00 pm - 2:00 pm
Every dealer is looking for an edge in their marketing. However, most marketing products and tactics out there are focused on marketing new cars. Here’s the problem: digital techniques for marketing new cars just don’t translate well to promoting used cars. Used cars are completely unique, independent stores don’t get OEM marketing support, and your inventory is always varied and changing. So what can you do to market your vehicles more effectively, attract more in-market shoppers and increase your bottom line?
– Why your new car marketing doesn’t work well on pre-owned vehicles
– What new car marketing techniques to avoid when promoting your pre-owned inventory
– What new techniques you should be using to increase used car sales
– How these techniques can easily translate for used in new car marketing
Presented by: Ian Cruickshank, university educator and VP of Sales and Marketing at Speed Shift Media.