Ilana Zur

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Ilana Zur leads Business Development and is a Solutions Architect for AutoLeadStar, a technology platform that leverages smart targeting to help automotive dealerships engage their website visitors. Ilana’s thoughtful leadership has been featured in automotive blogs and publications and she is engaged as subject-matter expert by radio and other media outlets in the automotive space.
attention

How to Actually Grab a Visitor’s Attention on Your Website

As a dealer in 2017, your website is the first place your buyers are meeting you.  Whether exploring the features of the vehicle they’ve had in mind for months or starting the research process by skimming your inventory, your customers…
content marketing

Why On-Site Content Sets Your Dealership Apart

Your dealership spends a lot of time and energy converting leads. And with good reason: leads are key in lifting your sales. So you have chat and prequal and offers and specials– everything a potential customer could want. But a…
safety

Seat belts could be recalled after altered safety data discovered

The Japanese government has told automakers to prepare for recalls after Joyson Safety Systems Japan’s seat belt safety testing data was found to be altered. Japan’s authorities reported that as many as 9 million seat belts “do not meet quality…
seasonal

How to leverage seasonal service appointments to drive better business

The coronavirus pandemic has changed many Americans’ schedules and habits, and for vehicle owners, one of the main impacts has been a significant change in how they handle routine maintenance. And this is dramatically altering how dealerships operate. According to…
F&I

3 ways data analytics can help your F&I staff

As the markets start waking up from their COVID-19 slowdown, F&I departments are also trying to get back in the groove they were in before all of this started in March. It’s a challenge, especially for the stores that may…
CPO salesvideo

Cox Automotive analyst Zo Rahim breaks down CPO sales and market forecasts

While dealers struggle with new vehicle inventory, used vehicle sales have become an emphasis for many dealers. Despite this, certified preowned sales have struggled since the beginning of the COVID-19 pandemic.CPO sales have been on the decline ever since stores…

NADA Board Elects MN Dealer Paul Walser as 2021 Chairman, NC Dealer Michael Alford...

TYSONS, Va. (Oct. 20, 2020)—The 63-member Board of Directors of the National Automobile Dealers Association (NADA) today elected Paul Walser as its 2021 chairman. “I’m humbled by the continued confidence of my fellow dealers,” said Walser, who represents Minnesota’s new-car…

Tekion makes a big splash in the DMS space and public...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. Public Group Reporting We’ve entered Q3…

How car dealership leaders can create more growth opportunities for people...

Welcome back to Diversity in Automotive, brought to you by TrueCar and CarNow. In today's segment, host Cory Mosley is joined by Damon Lester, president of the National Association of Minority Automobile Dealers. Diversity and inclusion have been age-old issues for…

Automotive startups make big headlines with strong funding rounds and acquisitions

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. NADA Impact on Vendors Big and…

Do people of color have more leadership opportunities in automotive retail...

Welcome back to Diversity in Automotive: Tier 1 spotlight edition, brought to you by TrueCar and CarNow. In today's segment, host Cory Mosley is joined by an esteemed panel of automotive retail professionals including Gary Graves, CTO and founder of InteractiveTel,…