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David Lewis

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David’s firm is a national training and consulting business that specializes in the retail automotive industry. He also is the author of four industry-related books, “The Secrets of Inspirational Selling,” “The Leadership Factor,” “Understanding Your Customer” and “The Common Mistakes Automotive Salespeople Make.” Visit his website at www.DavidLewis.com.
service departmentvideo

Introducing the Customer to your Service Department

If a customer takes a liking to both the car they are looking at buying and the salesperson that's helping them, it may be...
customervideo

Never Leave the Customer Alone at Your Desk

On today's episode of Straight Talk, David Lewis talks about one of the easiest traps to fall into during your sales presentation; leaving the...
uniquevideo

Why is it important to be unique?

On this week's edition of Straight Talk, David Lewis talks about the importance of being unique and how to not being like every other...
motivatedvideo

What are you motivated by?

We all nee motivation to keep things going and push us forward. On today's episode of Straight Talk, David Lewis asks: What keeps you...
dealershipvideo

Getting your Car Shopper in the Dealership to Buy

  People call your dealership. Why? Well, David says for several reasons. Some of those reasons might be annoying, especially if they don’t show up....
talkingvideo

Talking Your Way Out of a Sale

Some salespeople pride themselves on being great communicators, but this can sometimes lead to unfavorable results. On this week's Straight Talk, David talks about...
championvideo

Be a Champion this Saturday

What did you think about when you woke up this morning? Did you want to climb back into bed or did you wake up...
job stress

How To Handle Job Stress in the Dealership

In today’s fast paced society, stress can be a powerful factor in both the health and productivity of anyone working in the retail automotive...
customersvideo

How You Should View Your Customers

On this week's episode of Straight Talk, David Lewis talks about how you should view your customers and how you should treat everyone you...
Saturday Morning Sales Meetingvideo

Selling Your Personality

Focusing on being unique and different from what the customer expects from a salesperson is very beneficial. On today's Saturday Morning Sales Meeting, David Lewis...
f&i

Benefits of Working in F&I

There are many career paths one can take in the car business. Service, Parts, Sales and Accounting all require different skills and offer unique...
customer

With Today’s Informed Customer, Do You Still Have Game?

Have you ever watched any of the popular televised poker tournaments like “World Series of Poker” or “Celebrity Poker Showdown”? If so, you have...
MILLENNIALvideo

Navigating The Millennial Workforce – Jeff Butler

In order for a company to stay competitive, they need a fresh approach to compensation that reflects new values, attitudes, and lifestyles. That can...
David Kainvideo

How Transaction Time Can Help Make or Break A Purchase – David Kain

What is the perfect amount of time to spend on the entire in-store car shopping process? Is there even such a universal number to...
big data

What Do I Do With All This Data?

By 2021, Market Reports Center projects that Big Data Investments in the Automotive Industry will reach $5 billion. The Market Reports Center also already...

Is Overcoming Objections a Lost Art?

  On this week's episode of F&I Today, Becky Chernek discusses whether or not the F&I manager should be using closing tactics with the customer to...

Using Technology to Connect with More Customers

  On this week's episode of Kain & Co., David Kain invites Shaun Kniffin, Marketing Director for Germain Motor Company, to talk about how they...

Don’t Take the Bait

Nobody can offend you without your consent. If anybody says or does anything to try and get under your skin, don't give in. On...

Daily Save-A-Deal Meetings

On this week's episode of On the Mark, Mark answers a question from Ron Whittaker, General Sales Manager at Joseph Airport Hyundai in Vandalia,...