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David Lewis

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David’s firm is a national training and consulting business that specializes in the retail automotive industry. He also is the author of four industry-related books, “The Secrets of Inspirational Selling,” “The Leadership Factor,” “Understanding Your Customer” and “The Common Mistakes Automotive Salespeople Make.” Visit his website at www.DavidLewis.com.
rulesvideo

Following the Rules of Your Trade

On this week's episode of Straight Talk, David Lewis talks about following the rules of your trade in order to rise to the top...
David Lewisvideo

How to Deal With a Best Price Shopper

 Most car buyers come into the dealership with the fear that they will be pressured into buying something that's not really what they want....
demonstration drive

Silence is Golden: During a Demonstration Drive, Let the Car Speak to the Customer

There are many things in the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test...
changevideo

Why Change is Necessary If You Want to Improve

On this week's episode of Straight Talk, David Lewis of David Lewis and Associates talks about the necessity of change and how hard it...
rapportvideo

What’s Better Than Building Rapport?

 Rapport is important with customers, but according to David Lewis, it’s difficult to get.  Find out what David believes is more important than rapport. You...
demo routevideo

Pros and Cons of the Planned Demo Route

  On today's episode of Straight Talk, David Lewis of David Lewis and Associates discusses the pros and cons of a practice that started in the...
customer

With Today’s Informed Customer, Do You Still Have Game?

Have you ever watched any of the popular televised poker tournaments like “World Series of Poker” or “Celebrity Poker Showdown”? If so, you have...
stress

How To Handle Job Stress in the Dealership

In today’s fast paced society, stress can be a powerful factor in both the health and productivity of anyone working in the retail automotive...
Saturday Morning Sales Meetingvideo

Don’t Let Obstacles Get in Your Way

Let's assume customers come into the dealership with a different agenda than you. They think all you want to do is sell them a...
drive

Talking During the Demonstration Drive

Put the Customer in the Driver’s Seat and Listen Performance strategist Tony Robbins says, “For changes to be of any true value, they've got to...
automation

Will Automation Affect the Auto Retail Workforce?

Automation is at work in the automotive industry. Processes in manufacturing are now driven in large part by AI-powered machines that can operate round...
Dealer Forwardvideo

Dealer Forward: Reimagining Automotive Retail Episode 4

Welcome to the third episode of Dealer Forward: Reimagining Automotive Retail, a weekly panel discussion that focuses on building resilience in three key auto...
service

How Service Kiosks Affect Fixed Ops

Self-service kiosks have started to pop up in more dealerships. What started out as a novelty, is quickly being hurled into the mainstream, partly...
Jeff Shorevideo

The Skill Sets Your Salespeople Need in Order to Thrive During the COVID-19 Recovery...

On today's show, we’re pleased to welcome back Jeff Shore, CEO of Shore Consulting, best-selling author, and B2C sales expert. In this segment, he...
response rates

Tips to Improve Survey Response Rates When It Matters Most

Dealership traffic volumes continue to be suppressed. For shoppers reaching out to dealerships online and in person, buying intent seems to be much higher...

Building a Culture Around Your Dealership’s Digital Retailing Process

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain discusses how to create a logical environment for your...

Are Your BDC Employees Using the Right Language During this Crisis?

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain talks about adapting the language your BDC uses during...

April Kerrigan Report: Have Dealership Values Taken a Hit During the...

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Ryan Kerrigan, Managing Director of Kerrigan Advisors. Did you enjoy this segment? Please share...

Contacting the Customer After the Sale

 On this week's episode of F&I Today, Becky Chernek talks about the importance of following up with the customer after the sale should the...
Coronavirus Coverage Central

CBT Automotive Network is providing up-to-date coverage on the COVID-19 pandemic's impact on auto dealers, automakers, and dealership personnel