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David Lewis

David’s firm is a national training and consulting business that specializes in the retail automotive industry. He also is the author of four industry-related books, “The Secrets of Inspirational Selling,” “The Leadership Factor,” “Understanding Your Customer” and “The Common Mistakes Automotive Salespeople Make.” Visit his website at www.DavidLewis.com.
walk aroundvideo

What to say when customers say, “We just want to walk around by ourselves.”

On today's Tip of the Day, David Lewis shows you how to lower your customers' defensive posture and improve the customer experience. David also...

Are Buyers Liars? Ask Questions That Get Honest Answers

As long as I have been in the car business, I’ve heard salespeople and managers jokingly use the cliché “Buyers are liars.”  When I...
stay positivevideo

How To Get Out Of a Sales Rut

  On this week’s episode of Straight Talk, David answers 2 questions posed by DJ, a viewer who works as a Sales Representative. DJ wants...
high turnover ratesvideo

The Problem with High Turnover Rates

  On today's episode of Straight Talk, David Lewis talks about the problem with high turnover rates in the car business and how it can...
video replyvideo

The Value of a Video Reply

  On this week's episode of Straight Talk, David Lewis explains how putting in a little extra effort by sending your potential customers a short...
calling customersvideo

Properly Handling Calling Customers

On this week's episode of Straight Talk, David Lewis talks about the importance of properly handling calling customers and why car shoppers would call...

How to Have a Relationship With Customers

David shares his four rules for sales success and explains how to develop lasting relationships with customers.

Make This Saturday a Day of Success

Being confident in yourself can make all the difference when it comes to selling a car. Turn today into a powerful day of success...

Putting Yourself in the Customer’s Shoes

Your Service department is more successful when it puts itself in the customer’s shoes. What does that mean? David explains on today's Tip of...

Improving Your Vehicle Walk-Around Process

On this week's episode of Straight Talk, David gives his best tips to inspire customers during one of the most important parts of your...
online salesperson

How Your Dealership Can Benefit From Having An Online Salesperson

Are you looking for a way to increase business? The answer may be to hire a designated online salesperson at your dealership. The internet...

Safeguard Growth and Profitability in Your Dealership By Focusing on Fixed-Ops – Jim Roche

According to a recent report, service departments now comprise 49 percent of a dealership's gross profit. CBT Automotive Network sits down with Jim Roche,...

Best Practices for Recruiting Employees in the Digital Age

When recruiting new employees to your automotive dealership, it's important to understand and keep up with the current digital trends and technology. Below are...

5G Mobile Communications Open the Door For Self-Driving Technology

Wouldn't it be nice if our cars could communicate with one another as intricately and effectively as our smartphones? Well, as it turns out,...
selling opportunitiesvideo

How To Get The Most Out Of Your Selling Opportunities – Glenn Pasch

How many opportunities did you present in order to sell units last month? Turns out, most salespeople on the floor just don't know. Today, Jim...

Be a Problem Solver

   Don't think about selling something. Don't think about results. Don't think about closing. Every customer comes into your dealership with either a "wants" problem...

The 7 Circles of Internet Sales Success – The Coaching Circle

On today's episode of Progressive Retail, Cory Mosley discusses how to increase your sales by using the 7 Circles of high profit, high volume...

5 Ways To Improve F&I Profits

Today, Becky talks about building a relationship with your sales staff, the proper "meet and greet" and more.

Accountability: Achieving More Clarity by Giving More Feedback

On this week’s episode of Hard Truths with Dave Anderson, Dave continues his conversation about accountability, particularly about clarity. Once you have clarity as a manager,...