Home Authors Posts by David Lewis

David Lewis

158 POSTS 0 COMMENTS
David’s firm is a national training and consulting business that specializes in the retail automotive industry. He also is the author of four industry-related books, “The Secrets of Inspirational Selling,” “The Leadership Factor,” “Understanding Your Customer” and “The Common Mistakes Automotive Salespeople Make.” Visit his website at www.DavidLewis.com.
salesvideo

Overcoming Objections (Part 1)

On this week's episode of Straight Talk, David talks about the four rules of sales, gaining your car buyer’s respect by asking the right questions...
Managementvideo

Muscle Memory Management

How is your muscle memory management?  David shows you how constant role-playing (with MMM) will benefit your sales, the way certain NBA players practice...
motivatedvideo

What Are You Motivated By?

We all need motivation to keep us going and push us forward. On today's episode of Straight Talk, David Lewis asks, What keeps you...
sellingvideo

Selling in the Service Drive

  On this week's episode of Straight Talk, David Lewis tells you how you can sell more vehicles by selling to customers who dropped off...
demo drivevideo

Don’t Be Like Everyone Else On The Demo Drive

The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they...
demonstration drive

Silence is Golden: During a Demonstration Drive, Let the Car Speak to the Customer

There are many things in the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test...
negotiationvideo

Talking Too Much During the Negotiation

   On this week's episode of Straight Talk, David Lewis explains how knowing when to ask questions and when to be quiet during the negotiation...
customervideo

Never Leave the Customer Alone at Your Desk

On today's episode of Straight Talk, David Lewis talks about one of the easiest traps to fall into during your sales presentation; leaving the...
demo routevideo

Pros and Cons of the Planned Demo Route

  On today's episode of Straight Talk, David Lewis discusses the pros and cons of a practice that started in the 1970's that weakens the...
customer

With Today’s Informed Customer, Do You Still Have Game?

Have you ever watched any of the popular televised poker tournaments like “World Series of Poker” or “Celebrity Poker Showdown”? If so, you have...
F&I profit

5 of 6 Public Dealer Groups Report F&I Profit Increases for Q3

F&I per vehicle profits appear to be on the rise. Reports from five of the six publicly traded auto groups indicate that F&I gross...
team

Give Thanks for Your Team

At this time of year, we’re given a lot of opportunities to share how thankful we are for our family and friends. But an...
Joe Verde

Veteran’s Day Has a Special Meaning For Trainer Joe Verde

While most readers associate Joe Verde with his dynamic training classes on sales and sales management, you probably don’t know that he grew up...
mind the gap

‘Mind the Gap’ Between Acquisition and Retail Ready

For 50 years, loudspeakers in London subways have cautioned riders to watch their step when boarding and de-boarding. This omnipresent “Mind the Gap” alert...
F&I officevideo

WardsAuto’s Steve Finlay on Today’s F&I Process

In recent years, new technology has been re-defining the F&I office. How are you adapting to these changes in your dealership? In today’s segment,...

Don’t Take the Bait

Nobody can offend you without your consent. If anybody says or does anything to try and get under your skin, don't give in. On...

What’s the Real Secret to Success?

"The speed of the boss is the speed of the team." On today's episode of Kain & Co., David goes over this quote and...

Repetition – The Mother of All Skills

On this week's episode of On the Mark, Mark Tewart talks to you about an important pillar of sales success and the mother of...

How to Jumpstart Your Fixed-Ops

On this week's episode of Auto Marketing Now, Brian explains how to jumpstart your conversion and engagement tracking for your fixed-ops.