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David Lewis

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David’s firm is a national training and consulting business that specializes in the retail automotive industry. He also is the author of four industry-related books, “The Secrets of Inspirational Selling,” “The Leadership Factor,” “Understanding Your Customer” and “The Common Mistakes Automotive Salespeople Make.” Visit his website at www.DavidLewis.com.
demonstration drive

Silence is Golden: During a Demonstration Drive, Let the Car Speak to the Customer

There are many things in the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test...
trial closesvideo

Are Trial Closes Helping or Hurting You?

 Are trial closes helping or hurting you?  According to David Lewis, they’re hurting some people. Hear why in today's CBT Tip of the Day.  VIDEO...
successvideo

Make This Saturday a Day of Success

Being confident in yourself can make all the difference when it comes to selling a car. Turn today into a powerful day of success...
Managementvideo

Muscle Memory Management

How is your muscle memory management? David Lewis of David Lewis & Associates shows you how constant role-playing (with MMM) will benefit your sales,...
Saturday Morning Sales Meetingvideo

Don’t Let Obstacles Get in Your Way

Let's assume customers come into the dealership with a different agenda than you. They think all you want to do is sell them a...
championvideo

Be a Champion this Saturday

 What did you think about when you woke up this morning? Did you want to climb back into bed or did you wake up...
preparedvideo

Coming to Work Prepared to Sell

On today's episode of Straight Talk, David Lewis of David Lewis & Associates talks about how having clear goals and being prepared are your best...
walk-aroundvideo

Improving Your Vehicle Walk-Around Process

On this week's episode of Straight Talk, David Lewis of David Lewis & Associates gives his best tips to inspire customers during one of...
stressvideo

Methods for Managing Stress

 David Lewis gives you advice on how to manage stress in your personal life as well as in the workplace on today's episode of...
straight talkvideo

Stop, Look, and Listen

  On today's episode of Straight Talk, David Lewis talks about how you can close more sales and find success by stopping, looking, and listening.
salesvideo

Modernizing Your Sales Experience in Order to Better Serve Your Customers – Josh Letsis,...

 The automotive retail industry is getting more competitive year after year, and it seems like there are new consumer buying trends developing every day....
gen z

How Gen Z Changes the F&I Approach and Tips on How to Adapt

Much has been made of working with Millennials in the F&I office. Hundreds of articles and blogs analyze the most effective ways to engage...
board of advisors

What Can a Board of Advisors do For Your Dealership?

When you think of a board of directors, you probably think of a big corporation with shareholders and responsibilities for reporting to the SEC....
female car buyersvideo

Common Complaints of Female Car Buyers and How to Address Them to Improve Sales...

 Welcome back to CBT News, today we sit down with Lisa Copeland, Founder of Lisa Copeland Global and CEO of Cars Her Way, to...
Hugh Hathcockvideo

Hugh Hathcock and Kalah McCoy Discuss Making The Recon Process More Efficient For Dealers

 Hugh Hathcock, CEO, and Founder of Recon Velocity returns to CBT News with Kalah McCoy, Executive Vice President at Recon Velocity. Hugh tells about the...

Overcoming Your Self-Objection

What's the biggest objection that you're going to get today? Price? Payments? Interest rate? Jonathan Dawson says that your biggest objection might actually be...

Do You Have Skin in the Game?

If you have some type of investment in something, you're more likely to take it seriously. On this week's episode of On the Mark,...

Leveraging Video For All Occasions

Most of us walk around every day with a phone in our pocket, taking videos of just about everything that peaks our interest. On...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...