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David Lewis

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David’s firm is a national training and consulting business that specializes in the retail automotive industry. He also is the author of four industry-related books, “The Secrets of Inspirational Selling,” “The Leadership Factor,” “Understanding Your Customer” and “The Common Mistakes Automotive Salespeople Make.” Visit his website at www.DavidLewis.com.
demo routevideo

Pros and Cons of the Planned Demo Route

  On today's episode of Straight Talk, David Lewis of David Lewis and Associates discusses the pros and cons of a practice that started in the...
customer

With Today’s Informed Customer, Do You Still Have Game?

Have you ever watched any of the popular televised poker tournaments like “World Series of Poker” or “Celebrity Poker Showdown”? If so, you have...
stress

How To Handle Job Stress in the Dealership

In today’s fast paced society, stress can be a powerful factor in both the health and productivity of anyone working in the retail automotive...
successvideo

What Stops a Salesperson From Achieving Success?

On this week's episode of Straight Talk, David Lewis talks about what it is that stops a salesperson from breaking free from the status...
Saturday Morning Sales Meetingvideo

Don’t Let Obstacles Get in Your Way

Let's assume customers come into the dealership with a different agenda than you. They think all you want to do is sell them a...
drive

Talking During the Demonstration Drive

Put the Customer in the Driver’s Seat and Listen Performance strategist Tony Robbins says, “For changes to be of any true value, they've got to...
sales meetings

Making Sales Meetings Productive

As all of us in the car business know, there are sales meetings and then there are “sales meetings.” When it comes to the...
walk aroundvideo

What to Say When Customers Say, “We Just Want to Walk Around by Ourselves”

On today's Tip of the Day, David Lewis of David Lewis & Associates shows you how to lower your customers' defensive posture and improve...
deal

The 7 Most Effective Words for Closing a Deal

If you have been in the car business for any length of time, you have most likely heard of a concept taught by some...
trial closesvideo

Are Trial Closes Right for You?

On this week's episode of Straight Talk, David Lewis explains how trial closes can affect the customer's decision and why you should reconsider using...
BDCvideo

Revamp Your Dealership’s BDC with These Proven Strategies – Mike Cavanuagh, MAX Digital

On today’s show, we’re pleased to welcome in Mike Cavanaugh, Executive Vice President for MAX Digital, who is here to discuss revamping your BDC...
secure

How to Improve Employee Retention and Productivity

As a manager, two of your chief concerns are productivity and employee retention. The first boosts your company's revenue. The second reduces the chances...
auto retail trendsvideo

Assessing 5 Major Auto Retail Trends with Steve Finlay, Editor of WardsAuto

In years past, a common criticism the auto industry has faced is that it’s stuck in the past or slow to innovate. However, industry...
body language

Improve Your Sales Strategy by Avoiding These 3 Body Language Barriers

It’s essential to have a strong pitch. But even before you say a word, you’re already sending signals that can make or break a...
youtube

How To Sell More Cars With YouTube

The potential of the internet to sell cars cannot be understated. It is rapidly becoming the place that shoppers go before coming on a...

Creating a Brand Promise

On this week's episode of Auto Marketing Now, Brian Pasch of PCG Companies discusses how critical it is to create a brand promise if...

Help Your F&I Office Perform Consistently with These Key Strategies

On this week's episode of F&I Today, Becky Chernek, President of Chernek Consulting, discusses the importance of performing well in the dealership on a...

Utilizing Modern Technology in Auto Retail

On this week's episode of Straight Talk, David Lewis talks about why you should take advantage of modern technology and utilize services such as...

Current Trends and Challenges in Fixed-Ops

On this week's episode of the Weekly Tune-Up, CBT's Jim Fitzpatrick talks to fixed-ops expert, and regular CBT contributor, John Fairchild of Fairchild Automotive Solutions....