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David Lewis

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David’s firm is a national training and consulting business that specializes in the retail automotive industry. He also is the author of four industry-related books, “The Secrets of Inspirational Selling,” “The Leadership Factor,” “Understanding Your Customer” and “The Common Mistakes Automotive Salespeople Make.” Visit his website at www.DavidLewis.com.
demo drivevideo

Don’t Be Like Everyone Else On The Demo Drive

The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they...
demonstration drive

Silence is Golden: During a Demonstration Drive, Let the Car Speak to the Customer

There are many things in the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test...
negotiationvideo

Talking Too Much During the Negotiation

   On this week's episode of Straight Talk, David Lewis explains how knowing when to ask questions and when to be quiet during the negotiation...
customervideo

Never Leave the Customer Alone at Your Desk

On today's episode of Straight Talk, David Lewis talks about one of the easiest traps to fall into during your sales presentation; leaving the...
demo routevideo

Pros and Cons of the Planned Demo Route

  On today's episode of Straight Talk, David Lewis discusses the pros and cons of a practice that started in the 1970's that weakens the...
customers callvideo

Two Reasons Why Customers Call Your Dealership

Ever had a situation where you called a 1-800 number and didn’t like the way the call was handled? David suggests doing several things...
customer

With Today’s Informed Customer, Do You Still Have Game?

Have you ever watched any of the popular televised poker tournaments like “World Series of Poker” or “Celebrity Poker Showdown”? If so, you have...
prepared

Coming to Work Prepared to Sell

  On today's episode of Straight Talk, David Lewis talks about how having clear goals and being prepared are your best weapons against under-performing. Video Transcription: Hello...
cusotmersvideo

Zeroing In On Your Customers’ Wants and Needs

  On this week's episode of Straight Talk, David Lewis talks about how to discover your customers' true wants and needs by asking the right...
Saturday Morning Sales Meetingvideo

Don’t Let Obstacles Get in Your Way

Let's assume customers come into the dealership with a different agenda than you. They think all you want to do is sell them a...
echoparkvideo

EchoPark Enhances Customer Experience with New Technology – Jeff Dyke, Sonic Automotive

In today's segment, CBT Automotive's Jim Fitzpatrick talks with Jeff Dyke, executive vice president of operations for Sonic Automotive to discuss the future of...
bitcoin

Do Cryptocurrencies Like Bitcoin Belong in Your Dealership?

Unless you’ve been hiding under a rock for the last several years, you are familiar with Bitcoin and the excitement surrounding blockchain technology. Also...
salesperson

5 Qualities Every Successful Salesperson Needs to Have

Want to improve your sales capacity? While some salespeople have an innate sense of how to rise above the pack, the truth is anyone...
hurricane florence

Hurricane Florence Hits the Southeast: What Can We Expect for the Automotive Industry?

The past few weeks have been a rollercoaster when it came to tracking Hurricane Florence’s arrival to the lower Southeast of the United States....
digital retailing

Promises and Pitfalls of Migrating Financing Online

You’ve heard the pitches. And it’s true that the technology is impressive. Yet, when digital retailing vendors attempt to sell to dealerships what they...

Be a Problem Solver

   Don't think about selling something. Don't think about results. Don't think about closing. Every customer comes into your dealership with either a "wants" problem...

The 7 Circles of Internet Sales Success – The Coaching Circle

On today's episode of Progressive Retail, Cory Mosley discusses how to increase your sales by using the 7 Circles of high profit, high volume...

5 Ways To Improve F&I Profits

Today, Becky talks about building a relationship with your sales staff, the proper "meet and greet" and more.

Accountability: Achieving More Clarity by Giving More Feedback

On this week’s episode of Hard Truths with Dave Anderson, Dave continues his conversation about accountability, particularly about clarity. Once you have clarity as a manager,...