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David Lewis

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David’s firm is a national training and consulting business that specializes in the retail automotive industry. He also is the author of four industry-related books, “The Secrets of Inspirational Selling,” “The Leadership Factor,” “Understanding Your Customer” and “The Common Mistakes Automotive Salespeople Make.” Visit his website at www.DavidLewis.com.
sales processvideo

Picking the Right Car in the Sales Process

One of the most important parts of the sales process is picking out the perfect car. As you’re walking the lot, David Lewis of...
video replyvideo

The Value of a Video Reply

  On this week's episode of Straight Talk, David Lewis explains how putting in a little extra effort by sending your potential customers a short...
walk aroundvideo

What to Say When Customers Say, “We just want to walk around by ourselves.”

On today's Tip of the Day, David Lewis of David Lewis & Associates shows you how to lower your customers' defensive posture and improve...
sellingvideo

Selling in the Service Drive

On this week's episode of Straight Talk, David Lewis tells you how you can sell more vehicles by selling to customers who dropped off...
customers callvideo

Two Reasons Why Customers Call Your Dealership

Ever had a situation where you called a 1-800 number and didn’t like the way the call was handled? David Lewis of David Lewis...
motivatedvideo

What Are You Motivated By?

We all need motivation to keep us going and push us forward. On today's episode of Straight Talk, David Lewis asks, What keeps you...
demo drivevideo

Don’t Be Like Everyone Else On The Demo Drive

The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they...
name tagvideo

The Importance of Wearing a Name Tag

 When you meet your customers, they aren't really listening to you. Instead, they're figuring out whether or not you're trustworthy. On today's Tip of...
Straight Talkvideo

What Happens When Someone Lies to You?

  On this week's episode of Straight Talk, David Lewis of David Lewis and Associates talks about what happens when the customer lies to you,...
demo routevideo

Pros and Cons of the Planned Demo Route

  On today's episode of Straight Talk, David Lewis of David Lewis and Associates discusses the pros and cons of a practice that started in the...
CRMvideo

Incorporating Your CRM with Your Phone Process to Capitalize on Leads – Mike Haeg

 Every dealer knows it costs hundreds of dollars just to make the phone ring, but integrating a CRM to your sales calls can help...
ambassadors

Five Ways to Turn Customers into Ambassadors for Your Dealership Brand

What is more powerful than well-drafted ad copy, video content, or a social media post about your dealerships discounts? You may be surprised to...
expenses

How to Evaluate Expenses in Each Department

Expenses are part of doing business. A dealership can’t have profits without a facility, inventory, employees, supplies and other necessities that cost money. The...
F&I

When Slow Times Can Actually Help F&I

Downtime. No deals. Few ups and just not a lot of activity. Tumbleweeds blowing through the lot. This is every dealer’s nightmare scenario. It...
software

The Next Ten Years: Transitioning from Hardware to Software

To anyone who’s tinkered with a car lately, it’s clear that the cars of today are not the same as those our forbearers drove....

Getting on Your Customer’s Wavelength

On today's episode of Kain and Company, David shares some ideas he has to help you sell more cars by connecting with your customer...

Toxic Achievers

On today's episode of Hard Truths, Dave Anderson goes over the types of "toxic achievers" that you may have in your staff and holding...

Riches and Niches

On today’s episode of On the Mark, Mark Tewart talks about riches and niches. The worst thing you can do is try to be...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...