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David Lewis

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David’s firm is a national training and consulting business that specializes in the retail automotive industry. He also is the author of four industry-related books, “The Secrets of Inspirational Selling,” “The Leadership Factor,” “Understanding Your Customer” and “The Common Mistakes Automotive Salespeople Make.” Visit his website at www.DavidLewis.com.
slowvideo

How to Be Productive When Traffic is Slow

 On this week's episode of Straight Talk, David Lewis talks about some newer tools that you need to learn how to use in order...
sales processvideo

Picking the Right Car in the Sales Process

 One of the most important parts of the sales process is picking out the perfect car. As you’re walking the lot, David Lewis of...
trial closes

What Do Trial Closes Really Accomplish?

Anyone who is familiar with what I teach, or has been exposed to my training for any length of time, knows how I feel...
defensivevideo

How to Help a Defensive Customer

On this week's episode of Straight Talk, David Lewis talks about how to help the defensive customer you serve and reduce their fear so...
championvideo

Be a Champion this Saturday

 What did you think about when you woke up this morning? Did you want to climb back into bed or did you wake up...
defensesvideo

Getting the Customer to Lower Their Defenses

On this week's episode of Straight Talk, David Lewis talks about how to deal with obstacles put in place by the customer and getting...
technologyvideo

Utilizing Modern Technology in Auto Retail

On this week's episode of Straight Talk, David Lewis talks about why you should take advantage of modern technology and utilize services such as...
closing the dealvideo

The 7 Most Important Words To Closing The Deal

 David Lewis of David Lewis & Associates gives you the 7 most important words to closing the deal and tells you why you should...
life

Are You Tired of the Same Results?

If the last century taught us anything, it is that change and growth are the keys to developing and maintaining success in everything that...
questions

Are Buyers Liars? Ask Questions That Get Honest Answers

As long as I have been in the car business, I’ve heard salespeople and managers jokingly use the cliché “Buyers are liars.”  When I...
video testimonials

Benefits of Video Testimonials

Customer reviews make a big difference in how customers hear and think about your business. Even before COVID-19, video testimonials were gaining attention as...
Merril Hogevideo

Former NFL Player, ESPN Commentator, Author & Cancer Survivor Merril Hoge Talks About Overcoming...

On today's show, we’re pleased to welcome Merril Hoge, former NFL running back for the Pittsburgh Steelers and Chicago Bears. Merril also serves as...
Capgeminivideo

This Study By Capgemini Reveals Consumer Interest Levels in Buying a Car Post COVID-19...

On today’s show, we’re pleased to welcome Daniel Davenport, Senior Director of North American Automotive for Capgemini. Daniel and Jim discuss the findings from Capgemini's...
subprime

Working with Subprime Shoppers Part of the New Normal?

The US economy will rebound, as it always does. Between today and an eventual stabilization, there are bound to be significant challenges for business...
Dan Thurmonvideo

How to Lead Through Change and Shatter Limitations – Dan Thurmon, Author & CEO...

In today's segment, we’re pleased to welcome president of Motivation Works, Inc., Dan Thurmon. Dan is also a renowned speaker, entrepreneur, acrobat, and the...

Building a Culture Around Your Dealership’s Digital Retailing Process

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain discusses how to create a logical environment for your...

Are Your BDC Employees Using the Right Language During this Crisis?

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain talks about adapting the language your BDC uses during...

April Kerrigan Report: Have Dealership Values Taken a Hit During the...

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Ryan Kerrigan, Managing Director of Kerrigan Advisors. Did you enjoy this segment? Please share...

Contacting the Customer After the Sale

 On this week's episode of F&I Today, Becky Chernek talks about the importance of following up with the customer after the sale should the...
Coronavirus Coverage Central

CBT Automotive Network is providing up-to-date coverage on the COVID-19 pandemic's impact on auto dealers, automakers, and dealership personnel