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David Lewis

David’s firm is a national training and consulting business that specializes in the retail automotive industry. He also is the author of four industry-related books, “The Secrets of Inspirational Selling,” “The Leadership Factor,” “Understanding Your Customer” and “The Common Mistakes Automotive Salespeople Make.” Visit his website at www.DavidLewis.com.

Talking Your Way Out of a Sale

Some salespeople pride themselves on being great communicators, but this can sometimes lead to unfavorable results. On this week's Straight Talk, David talks about...

Why is it important to be unique?

On this week's edition of Straight Talk, David Lewis talks about the importance of being unique and how to not being like every other...

Putting Yourself in the Customer’s Shoes

Your Service department is more successful when it puts itself in the customer’s shoes. What does that mean? David explains on today's Tip of...

Be a Champion this Saturday

 What did you think about when you woke up this morning? Did you want to climb back into bed or did you wake up...
clear goalsvideo

Designing Your Career with Clear Goals

On this week's episode of Straight Talk, David Lewis speaks to you about one of the most important actions and habits to develop if...
straight talkvideo

Stop, Look, and Listen

  On today's episode of Straight Talk, David Lewis talks about how you can close more sales and find success by stopping, looking, and listening.

Successful Prospecting in a Digital Age

On this week's edition of Straight Talk, David Lewis talks about one of the great challenges many people in the auto industry face, prospecting...
Saturday Morning Sales Meetingvideo

Selling Your Personality

Focusing on being unique and different from what the customer expects from a salesperson is very beneficial. On today's Saturday Morning Sales Meeting, David Lewis...
closing the dealvideo

The 7 Most Important Words To Closing The Deal

David gives you the 7 most important words to closing the deal and tells you why you should be asking customers to buy the...
first pencilvideo

First Pencil – What to Offer the Customer

  On today's episode of Straight Talk, David Lewis talks about what you should offer the customer on the first penciling, the first real step...
air filters

The Profit in Cabin Air Filters

In a time when the media often speaks about air pollution and the health benefits of clean air, it is hard to believe that...

Boost Dealership Transparency with One-Price Selling – Barry Schwartz, Robertson Honda (Part 2)

You can check out Part 1 of Barry Schwartz's interview here.  Are you tired of relying on a large sales staff to help maximize the...

How to Recruit Top Talent for Your Sales Team – Mark Tewart

Every dealer knows that the auto industry has its cycles. As we approach the end of the year, car sales usually see a slump...
Joe Verde

Veteran’s Day Has a Special Meaning For Trainer Joe Verde

While most readers associate Joe Verde with his dynamic training classes on sales and sales management, you probably don’t know that he grew up...

Dealing with Higher Interest Rates – 3 Tips to Help F&I Weather the Storm

Dealers seem to be getting a lot of bad news these days. Tariffs threatening to increase the prices of new cars, sales slowing down,...

Repetition – The Mother of All Skills

On this week's episode of On the Mark, Mark Tewart talks to you about an important pillar of sales success and the mother of...

How to Jumpstart Your Fixed-Ops

On this week's episode of Auto Marketing Now, Brian explains how to jumpstart your conversion and engagement tracking for your fixed-ops.

Kerrigan Report: Lithia Motors Sees Gains in October

Erin Kerrigan, Managing Director of Kerrigan Advisors, joins CBT News to discuss October’s  Kerrigan Index and the marketplace’s reaction. The Kerrigan Index™ is composed of the seven publicly...

Protecting Your Customers’ Personal Information

When was the last time you checked your safeguard procedures? On today's episode of F&I Today, Becky Chernek talks about protecting your customers' personal...