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David Lewis

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David’s firm is a national training and consulting business that specializes in the retail automotive industry. He also is the author of four industry-related books, “The Secrets of Inspirational Selling,” “The Leadership Factor,” “Understanding Your Customer” and “The Common Mistakes Automotive Salespeople Make.” Visit his website at www.DavidLewis.com.
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The Value of a Video Reply

  On this week's episode of Straight Talk, David Lewis explains how putting in a little extra effort by sending your potential customers a short...
closing the dealvideo

The 7 Most Important Words To Closing The Deal

 David gives you the 7 most important words to closing the deal and tells you why you should be asking customers to buy the...
calling customersvideo

Properly Handling Calling Customers

On this week's episode of Straight Talk, David Lewis talks about the importance of properly handling calling customers and why car shoppers would call...
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How to Have a Relationship With Customers

David shares his four rules for sales success and explains how to develop lasting relationships with customers.
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Make This Saturday a Day of Success

Being confident in yourself can make all the difference when it comes to selling a car. Turn today into a powerful day of success...
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Putting Yourself in the Customer’s Shoes

Your Service department is more successful when it puts itself in the customer’s shoes. What does that mean? David explains on today's Tip of...
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Improving Your Vehicle Walk-Around Process

On this week's episode of Straight Talk, David gives his best tips to inspire customers during one of the most important parts of your...
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Picking the Right Car in the Sales Process

One of the most important parts of the sales process is picking out the perfect car. As you’re walking the lot, David suggests asking...
Straight Talkvideo

What Happens When Someone Lies to You?

  On this week's episode of Straight Talk, David Lewis talks about what happens when the customer lies to you, something that happens fairly regularly...
employees

Keeping Great Employees Engaged

For any company, losing employees you like can be hard to deal with in and of itself, but losing those who are high producers...
Mark Wahlberg

Transformers Actor Mark Wahlberg Now A Chevy Dealer

With their substantial disposable income, it's not surprising that celebrities sometimes indulge in some pretty high-end, out-there purchases. In 2003 Mike Tyson bought a...
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How Transaction Time Can Help Make or Break A Purchase – David Kain

What is the perfect amount of time to spend on the entire in-store car shopping process? Is there even such a universal number to...
JM&A

Meet The Customer Where They Shop: Solutions for Online Retailing – Scott Gunnell, JM&A

Are you still trying to figure out how online shopping and digital retailing affect your bottom line? To help us navigate through these issues...
f&i

Benefits of Working in F&I

There are many career paths one can take in the car business. Service, Parts, Sales and Accounting all require different skills and offer unique...
boomer women

Wake-Up Call: These Women Want Cars – and Have Money!

Selling to older women. Is there a different dynamic? What are they buying? How do they shop? According to ImmersionActive.com the peak age of vehicle...

Is Overcoming Objections a Lost Art?

  On this week's episode of F&I Today, Becky Chernek discusses whether or not the F&I manager should be using closing tactics with the customer to...

Using Technology to Connect with More Customers

  On this week's episode of Kain & Co., David Kain invites Shaun Kniffin, Marketing Director for Germain Motor Company, to talk about how they...

Don’t Take the Bait

Nobody can offend you without your consent. If anybody says or does anything to try and get under your skin, don't give in. On...

Daily Save-A-Deal Meetings

On this week's episode of On the Mark, Mark answers a question from Ron Whittaker, General Sales Manager at Joseph Airport Hyundai in Vandalia,...